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A MINI
ACTIVATION PROPOSAL
MINI COUNTRYMAN
READY TO GET AWAY
THE LAUNCH
                      THE CHALLENGE:

       HOW TO MAKE A UNIQUE, NEVER BEEN DONE BEFORE
     LAUNCHING EVENT, THAT CAN BEST REPRESENT THE MINI
                    COUNTRYMAN SPIRIT




                         THE IDEA:

  SHOWCASING THE MINI COUNTRYMAN SPIRIT OF GETAWAY WITH
    SOMETHING SO INDONESIAN BUT YET ONLY A MINI CAN DO
WHAT’S SO INDONESIAN




          RODA GILA STUNT
MAKE IT MINI




         VISUAL MAPPING PROJECTION
ADDING UNIQUENESS

       COMBINING THE RODA GILA STUNT AND VISUAL MAPPING
      PROJECTION TO GIVE A LIVE FEELING OF MINI COUNTRYMAN
      DOING THE GETAWAY FROM URBAN LANDSCAPE TO FAMOUS
                      INDONESIAN GETAWAY



                    PROJECTING COUNTRYMAN
                 ON FAMOUS INDONESIAN GETAWAY




DERAWAN ISLAND      RAJA AMPAT     MT RINJANI        MT BROMO
LAUNCHING PROCESSION
CAR MOVEMENT TO ADD VISUAL EFFECTS
CAR MOVEMENT TO ADD VISUAL EFFECTS
VISUAL FOR EMPHASIZING FEATURES
VISUAL FOR EMPHASIZING FEATURES
THE GETAWAY DISPLAY

   GIVING THE GETAWAY FEELING WHEN DISPLAYING THE MINI
                      COUNTRYMAN
MINI Activation Proposal
MINI Activation Proposal
MINI Activation Proposal
MINI Activation Proposal
MINI Activation Proposal
MINI Activation Proposal
INTERACTIVE PRODUCT SPEC

     UTILIZING PROJECTION ON AUTOMATIC TINTED GLASS
                       TECHNOLOGY

    VIRTUALLY EXPLORE THE DISPLAYED MINI COUNTRYMAN
             WITHOUT EVEN TOUCHING THE CAR

    GIVING DETAIL SPECIFICATIONS ON MINI COUNTRYMAN
MINI Activation Proposal
TINTED GLASS REFERENCE
PROJECTION REFERENCE
MINI Activation Proposal
MINI Activation Proposal
MINI Activation Proposal
BUZZING BEFORE THE LAUNCH

     CREATE CURIOSITY AND BUZZ PRIOR TO THE LAUNCH

     WRAP THE LAUNCHING VENUE WITH A BLACK SKIRTING
   THROUGHOUT WITH A BIG MINI LOGO ON TOP (CAN BE SEEN
            FROM THE SURROUNDING BUILDING)

   SPREAD THE BUZZ VIA SOCIAL MEDIA AND INSTAGRAM, LET
                   THEM TALK ABOUT IT
MINI Activation Proposal
MINI Activation Proposal
MINI Activation Proposal
STOP DROOLING
START DRIVING
GETTING SALES LEAD

                      THE CHALLENGE:

   MAINTAIN CONTINUITY OF THE MINI COUNTRYMAN SPIRIT AND
    HOW TO INDUCE POTENTIAL CONSUMERS BUYING DECISION




                         THE IDEA:

     CREATE AN AMBIENCE BOOTH THAT SHOWCASE THE MINI
   COUNTRYMAN SPIRIT OF GETAWAY YET STILL INTRIGUE PEOPLE
                      TO EXPERIENCE
MINI Activation Proposal
MINI Activation Proposal
MINI Activation Proposal
MINI Activation Proposal
MINI Activation Proposal
ENVY ME
I’M A MINI
MINI BIG PRESENCE ON IIMS
                              THE CHALLENGE:

  HOW TO UTILIZE THE IIMS TO MAXIMIZE MINI’S PRESENCE TO ATTRACT MORE
                              SALES LEADS



                                 THE IDEA:

      SHOWCASING THE WHOLE MINI PORTFOLIO IN AN IRREGULAR WAY.
                SOMETHING THAT ONLY A MINI CAN DO



                                 THE ROUTE:

   MINI VS OTHERS : DIRECTLY CONFRONT EACH MINI PRODUCT WITH CARS WITH THE
      SAME CATEGORY. SHOW THEM WHY THEY SHOULD CHOOSE MINI INSTEAD.

  MINI IS EVERYWHERE: CREATE MINI AMBIENCE ADS ON SPACE THAT NONE HAS EVER
                               THINK OF BEFORE
MINI VS OTHERS




                 CITY CAR CATEGORY
MINI VS OTHERS




                 BIG CC CAR CATEGORY
MINI VS OTHERS




                 MPV CATEGORY
MINI VS OTHERS




                 MPV CATEGORY
MINI IS EVERYWHERE




MINI CAR COVER
MINI IS EVERYWHERE




WALL PAINTINGS
MINI IS EVERYWHERE




DEAD CORNER UTILIZATION
THIS IS MINI STORE

                       THE CHALLENGE:

   HOW TO MAKE MORE PEOPLE WANTING MINI. BUILD ASPIRATION
        OF MINI AS AN EXCLUSIVE BRAND WITH ATTITUDE




                          THE IDEA:

     CREATE A BOOTH WITH MINI DISTINGUISH LOOK. SELL MINI
               MERCHANDISE AS TOOL TO INSPIRE
MINI Activation Proposal
MINI Activation Proposal
MINI Activation Proposal
MINI Activation Proposal
MINI Activation Proposal
MINI Activation Proposal
MINI Activation Proposal
MINI Activation Proposal
MINI Activation Proposal
MINI Activation Proposal
MINI Activation Proposal
RUN WITH MINI

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MINI Activation Proposal