3. THE LAUNCH
THE CHALLENGE:
HOW TO MAKE A UNIQUE, NEVER BEEN DONE BEFORE
LAUNCHING EVENT, THAT CAN BEST REPRESENT THE MINI
COUNTRYMAN SPIRIT
THE IDEA:
SHOWCASING THE MINI COUNTRYMAN SPIRIT OF GETAWAY WITH
SOMETHING SO INDONESIAN BUT YET ONLY A MINI CAN DO
6. ADDING UNIQUENESS
COMBINING THE RODA GILA STUNT AND VISUAL MAPPING
PROJECTION TO GIVE A LIVE FEELING OF MINI COUNTRYMAN
DOING THE GETAWAY FROM URBAN LANDSCAPE TO FAMOUS
INDONESIAN GETAWAY
PROJECTING COUNTRYMAN
ON FAMOUS INDONESIAN GETAWAY
DERAWAN ISLAND RAJA AMPAT MT RINJANI MT BROMO
12. THE GETAWAY DISPLAY
GIVING THE GETAWAY FEELING WHEN DISPLAYING THE MINI
COUNTRYMAN
19. INTERACTIVE PRODUCT SPEC
UTILIZING PROJECTION ON AUTOMATIC TINTED GLASS
TECHNOLOGY
VIRTUALLY EXPLORE THE DISPLAYED MINI COUNTRYMAN
WITHOUT EVEN TOUCHING THE CAR
GIVING DETAIL SPECIFICATIONS ON MINI COUNTRYMAN
26. BUZZING BEFORE THE LAUNCH
CREATE CURIOSITY AND BUZZ PRIOR TO THE LAUNCH
WRAP THE LAUNCHING VENUE WITH A BLACK SKIRTING
THROUGHOUT WITH A BIG MINI LOGO ON TOP (CAN BE SEEN
FROM THE SURROUNDING BUILDING)
SPREAD THE BUZZ VIA SOCIAL MEDIA AND INSTAGRAM, LET
THEM TALK ABOUT IT
31. GETTING SALES LEAD
THE CHALLENGE:
MAINTAIN CONTINUITY OF THE MINI COUNTRYMAN SPIRIT AND
HOW TO INDUCE POTENTIAL CONSUMERS BUYING DECISION
THE IDEA:
CREATE AN AMBIENCE BOOTH THAT SHOWCASE THE MINI
COUNTRYMAN SPIRIT OF GETAWAY YET STILL INTRIGUE PEOPLE
TO EXPERIENCE
38. MINI BIG PRESENCE ON IIMS
THE CHALLENGE:
HOW TO UTILIZE THE IIMS TO MAXIMIZE MINI’S PRESENCE TO ATTRACT MORE
SALES LEADS
THE IDEA:
SHOWCASING THE WHOLE MINI PORTFOLIO IN AN IRREGULAR WAY.
SOMETHING THAT ONLY A MINI CAN DO
THE ROUTE:
MINI VS OTHERS : DIRECTLY CONFRONT EACH MINI PRODUCT WITH CARS WITH THE
SAME CATEGORY. SHOW THEM WHY THEY SHOULD CHOOSE MINI INSTEAD.
MINI IS EVERYWHERE: CREATE MINI AMBIENCE ADS ON SPACE THAT NONE HAS EVER
THINK OF BEFORE
46. THIS IS MINI STORE
THE CHALLENGE:
HOW TO MAKE MORE PEOPLE WANTING MINI. BUILD ASPIRATION
OF MINI AS AN EXCLUSIVE BRAND WITH ATTITUDE
THE IDEA:
CREATE A BOOTH WITH MINI DISTINGUISH LOOK. SELL MINI
MERCHANDISE AS TOOL TO INSPIRE