Prowly was acquired by Semrush, this is the story from Prowly point of view. This presentation is a part of the webinar https://www.youtube.com/watch?v=hEZOPUFC4fM

1. Hi
A Company

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All-in-one PR Software: Media Database,
Online Newsroom, PR CRM, Email Outreach, &
Analytics, Media Monitoring (soon)
8 years on the market
Based in Poland but remote in ❤
60+ team of [super]people
1000+ customers from 25+ countries
From 2020 part of Semrush company
At a glance
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3. Key moments
2014:
$50k seed investment
for MVP (local market)
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4. 2014-2016:
Bootstrapping (local
market)
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Key moments

5. 2016:
$1M pre-A series to go
global
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Key moments

6. 2017-2018:
Product-market fit &
scale (global markets)
Key moments
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7. 2020:
Semrush & continuous
growth
Key moments
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8. Key takeaways
Product synergy (business model, complementary offering & market segments)
Enough autonomy (mutual trust)
Culture-fit (common values)
Successful M&A from the perspective of the seller:
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9. Thank you
A Company