1.
1#SEOisAEO webinar series
Simon Cox
@simoncox
Kim Krause Berg
@kim_cre8pc
Jason Barnard
@jasonmbarnard
Jono Alderson
@jonoalderson

2.
2Epic #SEOisAEO series: Semantic HTML5, Information Architecture and Accessibility
A
Q
Relevancy
Understanding
Credibility

3.
3Epic #SEOisAEO series: Semantic HTML5, Information Architecture and Accessibility
Semantic HTML5:
Not Fashionable !

4.
4Epic #SEOisAEO series: Semantic HTML5, Information Architecture and Accessibility

5.
5Epic #SEOisAEO series: Semantic HTML5, Information Architecture and Accessibility
Semantic HTML5 Q1
Changing divs to semantic tags =
Simple and effective
Can You Explain The
Example?

6.
6Epic #SEOisAEO series: Semantic HTML5, Information Architecture and Accessibility
Tables, ol, ul, headings

7.
7Epic #SEOisAEO series: Semantic HTML5, Information Architecture and Accessibility
Semantic HTML5 Q2
Tags that structure and give semantic meaning
to content (data)
Are we still missing
opportunities here?

8.
8Epic #SEOisAEO series: Semantic HTML5, Information Architecture and Accessibility
Information Architecture:
Fashionable
(not always clear what it is, though)

9.
9Epic #SEOisAEO series: Semantic HTML5, Information Architecture and Accessibility
A
Q
Relevancy
Understanding
Credibility

10.
10Epic #SEOisAEO series: Semantic HTML5, Information Architecture and Accessibility
Using digital design to create semantic structures that will
help people engage with your message.

11.
11Epic #SEOisAEO series: Semantic HTML5, Information Architecture and Accessibility
IA Q3
IA is all about engagement
AEO is increasingly about engagement
A Very Happy Marriage?

12.
12Epic #SEOisAEO series: Semantic HTML5, Information Architecture and Accessibility
Categorization and
classification.
Maintaining consistent,
effective taxonomies
and ontologies

13.
13Epic #SEOisAEO series: Semantic HTML5, Information Architecture and Accessibility
IA Q4
The vocabulary makes me think of Knowledge Graphs
How Close is that Association?

14.
14Epic #SEOisAEO series: Semantic HTML5, Information Architecture and Accessibility
Accessibility:
Anti-Fashion Fashionable!

15.
15Epic #SEOisAEO series: Semantic HTML5, Information Architecture and Accessibility
A
Q
Relevancy
Understanding
Delivery

16.
16Epic #SEOisAEO series: Semantic HTML5, Information Architecture and Accessibility
Accessibility for in an Answer Engine world: For whom? In
what Environments?
1. Visual
2. Voice Assistants
3. Partially / non sighted
4. Physical disability
5. Older generation (sight + difficulty with coordination /
hand, arm and finger dexterity)
6. … others?

17.
17Epic #SEOisAEO series: Semantic HTML5, Information Architecture and Accessibility
Accessibility Q5
Accessibility in an Answer Engine world:
For whom? In what
Environments?

18.
18Epic #SEOisAEO series: Semantic HTML5, Information Architecture and Accessibility
Accessibility Q6
What tactics can marketers
implement take to serve the
needs and situations
you just mentioned ?

19.
19Epic #SEOisAEO series: Semantic HTML5, Information Architecture and Accessibility
1. Knowledge Graph first, then best of top 10 results
2. “Answer” algo on top of search algo
3. Ultimate Source of Truth
4. User signals crucial signal
5. Schema is the foundation (but alone is not enough)
6. ....
Position0 Profile - #SEOisAEO

20.
20Epic #SEOisAEO series: Semantic HTML5, Information Architecture and Accessibility
HTML5 & Position0
Any points to add to our ongoing profile?

21.
21Epic #SEOisAEO series: Semantic HTML5, Information Architecture and Accessibility
Information Architecture
& Position0
Any points to add to our ongoing profile?

22.
22Epic #SEOisAEO series: Semantic HTML5, Information Architecture and Accessibility
Accessibility & Position0
Any points to add to our ongoing profile?

23.
23#SEOisAEO webinar series
Simon Cox
@simoncox
Jono Alderson
@jonoalderson
Kim Krause Berg
@kim_cre8pc
Jason Barnard
@jasonmbarnard
Semantic HTML5, Information Architecture and Accessibility - so many missed opportunities

24.
24#SEOisAEO webinar series
Martha Van Berkel
@marthavanberkel
Aaron Bradley
@aaranged
Arnout Hellemans
@hellemans
Jason Barnard
@jasonmbarnard
Epic #SEOiSAEO webinar series, episode 6:
How to Help Google/Amazon Make Sense of a
Chaotic, Unstructured Web