1.
1#SEOisAEO
Chris Green
@chrisgreen87
Kirsty Hulse
@kirsty_hulse
Alina Ghost
@MrsAlinaGhost
Jason Barnard
@jasonmbarnard
Epic #SEOisAEO webinar series, episode 13:
Hooking Brand Building Efforts into a
Successful AEO Strategy

2.
2#SEOisAEO - Hooking Brand Building Efforts into a Successful AEO Strategy
A
Q
Intent
Understanding
Credibility

3.
3#SEOisAEO - Hooking Brand Building Efforts into a Successful AEO Strategy
Understanding - Looking from Google's point of view, it
needs to understand who you are and what you offer in
order to consider your offer as a potential candidate to
be suggested as the best solution.
Credibility - Once it has understood you and your offer,
in order to present your offer as the best from several
possibilities, Google will look at relative credibility.

4.
4#SEOisAEO - Hooking Brand Building Efforts into a Successful AEO Strategy
Taking control
of the presentation of your Brand
by the engines
Schema? Open Data Clouds? Press?
Ask Google !
Understanding
Collect multiple brand SERPs {brand} {who is brand}, etc.
● Measure the accuracy
● Measure the sentiment
● Measure the supplemental real estate
Knowledge Panel, rich site links, People Also Ask, Twitter Boxes etc.
● Measure Google's capacity to categorize a brand
from the text visible in the {brand} SERP
● Pull data (including relevance) from Google's Knowledge Graph API

5.
5#SEOisAEO - Hooking Brand Building Efforts into a Successful AEO Strategy
Taking control
of the presentation of your Brand
by the engines
Schema? Open Data Clouds? Press?
Collect several brand credibility SERPs
{brand reviews} {opinion brand}, etc.
● Evaluate the sentiment.
● Evaluate the ratings and reviews that rank.
● Evaluate the supplemental real estate.
Ask Google !
Credibility

6.
6#SEOisAEO - Hooking Brand Building Efforts into a Successful AEO Strategy

7.
7#SEOisAEO - Hooking Brand Building Efforts into a Successful AEO Strategy

8.
8#SEOisAEO - Hooking Brand Building Efforts into a Successful AEO Strategy

9.
9#SEOisAEO - Hooking Brand Building Efforts into a Successful AEO Strategy

10.
10#SEOisAEO - Hooking Brand Building Efforts into a Successful AEO Strategy

11.
11#SEOisAEO - Hooking Brand Building Efforts into a Successful AEO Strategy

12.
12#SEOisAEO - Hooking Brand Building Efforts into a Successful AEO Strategy
https://goo.gl/X9ugGT
https://goo.gl/hHRYvt

13.
13#SEOisAEO - Hooking Brand Building Efforts into a Successful AEO Strategy
Brand Authority
Measuring Understanding / Credibility
Flip, Flop, Fly ?

14.
14#SEOisAEO - Hooking Brand Building Efforts into a Successful AEO Strategy

15.
15#SEOisAEO - Hooking Brand Building Efforts into a Successful AEO Strategy
Google is your new
homepage

16.
16#SEOisAEO - Hooking Brand Building Efforts into a Successful AEO Strategy
Press officer
The new link building

17.
17#SEOisAEO - Hooking Brand Building Efforts into a Successful AEO Strategy
Typical digital strategy for Brand
Major Player

18.
18#SEOisAEO - Hooking Brand Building Efforts into a Successful AEO Strategy
Typical digital Brand building
Medium Player

19.
19#SEOisAEO - Hooking Brand Building Efforts into a Successful AEO Strategy
Typical digital Brand building
Local Business

20.
20#SEOisAEO - Hooking Brand Building Efforts into a Successful AEO Strategy
Brand Social Activity
How important?

21.
21#SEOisAEO - Hooking Brand Building Efforts into a Successful AEO Strategy
Brand
and the Knowledge Graph

22.
22#SEOisAEO - Hooking Brand Building Efforts into a Successful AEO Strategy
Brand in
Knowledge Trust

23.
23#SEOisAEO - Hooking Brand Building Efforts into a Successful AEO Strategy
Future Proofing Brand with
Google, Amazon, Bing,
Apple

24.
24#SEOisAEO - Hooking Brand Building Efforts into a Successful AEO Strategy
Brand search
Manipulation and filtering

25.
25#SEOisAEO - Hooking Brand Building Efforts into a Successful AEO Strategy
Brand as pillar of a
AEO Content creation
Strategy

26.
26#SEOisAEO
Chris Green
@chrisgreen87
Kirsty Hulse
@kirsty_hulse
Alina Ghost
@MrsAlinaGhost
Jason Barnard
@jasonmbarnard
Epic #SEOisAEO webinar series, episode 13:
Hooking Brand Building Efforts into a
Successful AEO Strategy

27.
27#SEOisAEO
Aiden Carroll Stoney G deGeyter Melissa FachJason Barnard
Epic #SEOisAEO webinar series, episode 14:
How to Leverage Brand in Multi-Channel,
Multi-Device Acquisition