A revolutionary bank branch design where you can feel at home and that innovates the customer service model, by giving more competitiveness to Cariparma Crédit Agricole.

1. Country: Italy / Year: 2014
My house bank high
relation-cashless
branch concept

2. THE CHALLENGE
To create a new branch concept
that has to become a real
competitive and branding tool
able to:
Communicate a strong impact
and a sense of change
Complete the implementation
of a new service model to get
more leeds and to delight
existing customers
Create a warm, simple and
relational customer experience
Define a unique brand style to
differentiate Cariparma from
competitors
Be flexible and modular in
order to be applied in different
locations and formats and to be
coherent with costing budget
goals

3. NEW BRANCH
DESIGN
The “My House Bank” concept
reinvents the banking experience
through the innovative design and
the leading-edge digital technologies,
aiming to create a retail environment
like no other.
We have designed a revolutionary
bank branch design where you can
feel at home and that innovates the
customer service model, by giving
more competitiveness to Cariparma
Crédit Agricole.
THE CLIENT
Cariparma Crédit Agricole is part of
Crédit Agricole Group, European leader
in banking and insurance market, that
globally counts more than 51 millions
of customers and a network of over
11.000 branches in 76 countries
in the world. Cariparma leads the
Cariparma Crédit Agricole Group that
includes Banca Popolare FriulAdria
and Carispezia: three banks strongly
linked to the national territory and
connection with its community.

4. EXTERIOR
attraction
opening and
trasparency
surprise
breaking the
traditional
banking
landscape
reassurance
customer always
welcomed;
signage that
invites customers
to sit
freedom / privacy
different levels
of privacy; clients
can choose
where receive
consultancy
FIRST IMPRESSION WELCOME QUALITY OF RELATION
CUSTOMER EXPERIENCE
ZONING CONCEPT

7. We have been engaged to create a
new concept design innovation which
improves the retail branches formats
of Cariparma Crédit Agricole.
The most innovative aspect is the
innovation of the traditional banking
customer service model. Indeed, the
space is 100% available for customers,
in order to allow them to choose the
service they want.