Product and process innovation for an easy go-to market

1. D E S I G N
AIDA Marketing & Formazione
PRODUCT AND PROCESS INNOVATION FOR AN EASY GO-TO-MARKET
Synthesis design
“From prototype to market we give your ideas a shape”

2. D E S I G N
AIDA Marketing & Formazione
Aida Marketing activity aims to provide consulting services
supporting companies in developing a growth strategy.
Our market approach is humanistic-industrial, we believe we need
to start from people and corporate culture to develop successful
strategies for the company.
Pragmatically, we start by analysing the company and we move to
concept design.
We support companies in applying for public funding for R & D /
Technological Innovation and staff training.
Synthesis design
Synthesis Design was founded in Turin in 1988 thanks to the
experience in automotive design: industrial design based on product
innovation.
The experience gained in various production sectors is an integral
part of Synthesis Design know-how, a structure that walks
alongside the company, offering new ideas and experience to
achieve them.
Synthesis Design aims to offer a “culture of the project” providing
the companies with valuable support throughout the process of new
product defining.

3. D E S I G N
OUR ACTIVITIES ARE DIVIDED INTO FOUR MACRO AREAS: 1_STRATEGIC DESIGNING
STRATEGIC DESIGNING AND PRODUCT
INNOVATION
_ Product innovation
Company analysis and design of product industrial
strategy
_ Concept design
27 years of experience, 250 projects and more than
100 customers. We serve the company with an
integrated industrial culture
_ Styling
formal creativity applied to the product
_ 3D virtual modelling
Full transparency in the process
_ Making models and prototypes
testing and monitoring of solutions
_ Industrialization
From the first concept up industrialization of the
product

4. D E S I G N
STRATEGIC MARKETING AND SELLING
_ Business model canvas
how to develop your business model
_ Value proposition design
how to create value for you customer segments
_ Unique Selling Proposition
how to sell your value
_ Mission and corporate vision
spread your philosophy inside and outside the
company
_ marketing and sales Integration
marketing and sales operational plan, blended
activities between digital and non-digital, Social
Networking
_ developing sales force skills
training, coaching
OUR ACTIVITIES ARE DIVIDED INTO FOUR MACRO AREAS: 2_STRATEGIC MARKETING AND SELLING

5. D E S I G N
TEMPORARY SUPPORTS TO THE COMPANY:
Temporary business manager
_ sales network development
_ new products promotion / selling
Strategic alliance manager
_ how to develop a strategic alliance plan
_ how to create partnerships and temporary
partnership
OUR ACTIVITIES ARE DIVIDED INTO FOUR MACRO AREAS: 3_TEMPORARY SUPPORTS TO THE COMPANY

6. D E S I G N
_ ESF and ERDF funding
_ training/consulting, services and capitol
goods for R&D projects, funding for services
_ Italian funding for prototypes, designs,
patents
OUR ACTIVITIES ARE DIVIDED INTO FOUR MACRO AREAS: 4_ RESEARCHING AND APPLYNG FOR FUNDS
_ Italian funds for training
_ H2020- European Framework for Research
and Innovation (2014-2020)
Researching and applying for funds to support the activities of the first three macro areas

7. D E S I G N
AIDA Marketing & Formazione
www.aidamarketing.it
Synthesis design
www.synthesisdesign.it
PRODUCT AND PROCESS INNOVATION FOR AN EASY GO-TO-MARKET