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Beyond Newsjacking: Make The News

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Antonin Cohen
Antonin Cohen

Create a successful media strategy takes time and efforts. It is the foundation to educate your market, a must-have for any disruptive startup. It can also drive millions of signups – your potential clients. Beyond newsjhacking, we will talk about how to make the news and position your startup at the forefront of your industry.

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Beyond Newsjacking MAKE THE NEWSBy @AntoninCohen
How to build THE FOUNDATION
What do your clients read? Define your angle stories. Who is leading your media industry? Focus on the best journalists. How to reach them? Guess emails with patterns, LinkedIn, Twitter
1.  Perfect one sentence pitch 2.  Perfect 200 words email pitch 3.  Company Overview 4.  Press Contact 5.  Product Information 6.  Media Assets 7.  Clients 8.  Notable Media Mentions 9.  Past Press Releases Essentials
1 year = 4 PR New product, features, investors, studies & data, events, newsjacking...
Your are the expert Create direct relationships & share your knowledge Be visible Write articles and speak at events.
Beyond Newsjacking: Make The News
Beyond Newsjacking: Make The News
Beyond Newsjacking: Make The News

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Beyond Newsjacking: Make The News

  • 2.
  • 3. How to build THE FOUNDATION
  • 4.
  • 5. What do your clients read? Define your angle stories. Who is leading your media industry? Focus on the best journalists. How to reach them? Guess emails with patterns, LinkedIn, Twitter
  • 6.
  • 7. 1.  Perfect one sentence pitch 2.  Perfect 200 words email pitch 3.  Company Overview 4.  Press Contact 5.  Product Information 6.  Media Assets 7.  Clients 8.  Notable Media Mentions 9.  Past Press Releases Essentials
  • 8.
  • 9. 1 year = 4 PR New product, features, investors, studies & data, events, newsjacking...
  • 10.
  • 11. Your are the expert Create direct relationships & share your knowledge Be visible Write articles and speak at events.