SlideShare una empresa de Scribd logo
1 de 15
Brief
USP: Hay cosas que no
pueden esperar.
Promesa:” Siempre
llegamos a tiempo,
somos los más rápidos”.
Target: 18-50.
Guión Tv
Spot 30”
Contexto
Hay pelis que son mi obvias, ya sea porque el titulo
lo dice todo o por la trama en si, pero igualmente
nos hacen quedarnos hasta el final de la misma 2-3
horas….
Intuimos o más bien sabemos con certeza que va a
pasar.
Desmontando el cine y esas
pelis que…
LOC OFF:
Es obvio que los protagonistas
se besarán apasionadamente
pero ya ni te quedarán ni
palomitas ni uñas en las mano
cuando esto suceda.
LOC OFF:
O aquellos títulos tipo Mi gran boda griega¿¿?? De
qué va esa peli? Joder, si ya se hace pesado el
video de una boda imagínate la historia de cómo
se conocieron….
LOC OFF:
¿O recuerdan la peli de Serpientes en el avión?
LOC OFF:
No entiendo como pudo suceder… a mi me hacen
perder todo el glamour en los controles…
¿Qué decir de la heroicidad de los superhéroes?
Gracias a La liga de la justicia por salvarnos
siempre de los malos pues a la tierra siempre le
surgen enemigos…
LOC OFF:
Y ya si me dices que para destruir el anillo del mal eliges a un hobbit
de piernas cortas y poca agilidad…Y la magia Gandalf? Dónde está el
truco del teletrasporte y acabamos en 20 minutos la historia.
LOC OFF:
Aunque sin duda la figura de quien pregunta todo
impaciente es quien más ha castigado el séptimo
arte.
LOC OFF:
Escena gente viendo una película y llaman al
timbre. (Será DHL).
(¡¡Sorpresa!!) Pero toda esa frustración se desvanece, cuando
repentinamente escuchas ese sonido tan característico.
LOC OFF:
Perdemos demasiado el tiempo, no nos
impacientamos demasiado, tal vez nos tengan
mal acostumbrados a esperar.
Lo que quieras, cuando lo quieras,
pero antes.

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Películas obvias y la impaciencia

  • 1. Brief USP: Hay cosas que no pueden esperar. Promesa:” Siempre llegamos a tiempo, somos los más rápidos”. Target: 18-50.
  • 3. Contexto Hay pelis que son mi obvias, ya sea porque el titulo lo dice todo o por la trama en si, pero igualmente nos hacen quedarnos hasta el final de la misma 2-3 horas…. Intuimos o más bien sabemos con certeza que va a pasar.
  • 4. Desmontando el cine y esas pelis que… LOC OFF:
  • 5. Es obvio que los protagonistas se besarán apasionadamente pero ya ni te quedarán ni palomitas ni uñas en las mano cuando esto suceda. LOC OFF:
  • 6. O aquellos títulos tipo Mi gran boda griega¿¿?? De qué va esa peli? Joder, si ya se hace pesado el video de una boda imagínate la historia de cómo se conocieron…. LOC OFF:
  • 7. ¿O recuerdan la peli de Serpientes en el avión? LOC OFF:
  • 8. No entiendo como pudo suceder… a mi me hacen perder todo el glamour en los controles…
  • 9. ¿Qué decir de la heroicidad de los superhéroes? Gracias a La liga de la justicia por salvarnos siempre de los malos pues a la tierra siempre le surgen enemigos… LOC OFF:
  • 10. Y ya si me dices que para destruir el anillo del mal eliges a un hobbit de piernas cortas y poca agilidad…Y la magia Gandalf? Dónde está el truco del teletrasporte y acabamos en 20 minutos la historia. LOC OFF:
  • 11. Aunque sin duda la figura de quien pregunta todo impaciente es quien más ha castigado el séptimo arte. LOC OFF:
  • 12. Escena gente viendo una película y llaman al timbre. (Será DHL).
  • 13. (¡¡Sorpresa!!) Pero toda esa frustración se desvanece, cuando repentinamente escuchas ese sonido tan característico. LOC OFF:
  • 14. Perdemos demasiado el tiempo, no nos impacientamos demasiado, tal vez nos tengan mal acostumbrados a esperar.
  • 15. Lo que quieras, cuando lo quieras, pero antes.