The web has revolutionized the manner by which we can represent ourselves online by providing us the ability to exposure our data, experiences and skills online via blogs, wikis and other crowdsourcing venues. As a result it is possible to contribute to the community while developing a social profile as a scientist. At present many scientists are still measured by their contributions using the classical method of citation statistics and a number of freely available online tools are now available for scientists to manage their profile. This presentation will provide an overview of tools including Google Scholar Citations and Microsoft Academic Search and will discuss how these are and other tools, when integrated with the ORCID identifier, may more fully recognize the collective contributions to science. I will also discuss how an increasingly public view of us as scientists online will likely contribute to our reputation above and beyond citations.

1. Social networking tools as public
representations of a scientist
Antony Williams
ACS San Diego March 2012

2. Who am I…
 A scientist, father, exercise nut, poet, participant in
the growing social network of online personae
 By day I am a scientist/cheminformaticist
 By night I am an author of blogs, wikis, scientific
publications, book chapters and poetry
 I am the ChemConnector, and many more
personalities besides…

4. http://re.vu/AntonyWilliams

5. My signature is too long? Or is it?
 My email signature looks like this:

6. Scientists are measured by…
 Impact
 Citations
 Papers
 Patents
 Funding
 and increasingly by “Alt-Metrics” – what you say,
what you contribute, your data depositions, your
code in repositories, your voice in the network,
your activities on Facebook (be careful!)

7. Social Networking in Science
 Career-wise, NOT having a personal presence
online is likely already a detriment
 Establishing a public profile
 Getting on the record
 Collaborative Science
 Demonstrating a skill set
 Measured using alternative metrics
 Contributing to the public peer review process

8. The Alt-Metrics Manifesto
 http://altmetrics.org/manifesto/

9. Enabled by ORCID…

10. Chemistry Social Networking
 Methods of sharing MY science online include:
 Wikis or blogs
 Slideshare for presentations
 YouTube for videos
 Flickr, Wikimedia etc. for images
 ChemSpider for chemistry
 GoogleDocs for data
 Google Scholar Citations for citations
 Microsoft Academic Scholar for papers

11. YOU should be a brand…
 If you are going forth into the social network I
recommend a “brand name” that carries
throughout the network
 Search for your “brand name” across Google to
see if its taken. If its gone…you’ll know quickly.
 Choose a unique brand or be yourself, if you can
 BRAND: ChemSpiderman, ChemConnector
 YOURSELF: egonwillighagen, joergwegner

12. Avatar or Person?
 It is best early on to choose either a photo of
yourself, an image or an avatar that will label you
in the social network. You might want multiple…
 As you participate in the social network you will
visually know people by their “graphic”

13. Do you have a Wikipedia reputation?
 Are you a notable scientist? That’s what it takes
to establish a Wikipedia presence for yourself
 DON’T write your own Wikipedia page! That is
self-marketing. You may contribute but someone
else should publish and police initially
 Check the rules for notability on Wikipedia – it is
policed very carefully
 Most of you are still alive….

14. An Interesting Read
http://tinyurl.com/7e3l6rz

15. Wikipedia
http://en.wikipedia.org/wiki/Antony_John_Williams

16. ScientistsDB
http://tinyurl.com/7cqylsp

17. ScientistsDB
 Write your OWN article about yourself on
ScientistsDB
 It is a community-policed site so any comments
you write might be challenged/edited. It is “your”
page but edited by all
 An article, once approved by the community, can,
in theory, be moved to Wikipedia
 All content is licensed under standard
CC-BY-SA 3.0 licensing provided by Wikipedia

18. Are you in the Blogosphere yet?
 A blog is your voice – communicate and engage
with the community
 Ask for help, share your skills, develop
collaborations, develop your online reputation
 Blogging, in general, is your most important voice
in the social network.
 DO it frequently, don’t be scared to commit to a
position and be honest

19. Blogging Environment
 Choose a blogging environment – do you want to
host or do you want it hosted?
 Check out Blogger from Google or set up a free
account with WordPress.
 This author uses Wordpress as ChemConnector

20. Are you a-tweeting on Twitter?
 140 characters to connect and communicate
 Use your “brand name” as your label and carry it
across your social networking tools.
 Be the same “brand” on Twitter
 Greatest value for me – staying informed of things
that may interest me – from like-minded people

21. Twitter for ChemConnector

22. Are you LinkedIn Yet? You should be
 LinkedIn for “career professionals”
 A place to expose your work history, your skills,
your professional interests, your memberships –
your profile WILL be watched!
 Who you are linked to says a lot about who you
are. Get Linked to people in your domain.
 This is about professional relationships rather than
friendships. Use FaceBook for friends

23. LinkedIn
http://www.linkedin.com/in/AntonyWilliams

24. Use Social Network LinkedIn Apps
 Software plugins to integrate your social
networking activities directly to LinkedIn
 For example, expose your Tweeting and your
Slideshare presentations directly on LinkedIn.
 Using plug-ins allows your tweets and
presentations to be automagically displayed on
LinkedIn

25. Add Applications to LinkedIn

26. Add Applications to LinkedIn

27. LinkedIn Add Publications

28. Ask for Recommendations

29. Are you sharing your slides online?
 Slideshare to host, expose and share your
presentations, publications, posters and videos
(subject to copyright you might have transferred!)
http://www.slideshare.net/
 Register for an account and retain your branding!
Keep your online brand consistent

30. Upload and Add Details
 Edit title, add tags, add “abstract”, choose category
 Select checkbox for allow/disallow file download

31. From Slideshare Into the Network

32. From Slideshare Into the Network

33. Social Autoshare on SlideShare

34. Uploading Movies
 To save Movies to Slideshare check formats
 Powerpoint 2010 allows Save As .. WMV.
Conversion can take a long time but means that
additional movie generation tools not required!

35. Other Places to Share Videos
 There are other sites for you to share your videos
online as a scientist
 YouTube
 SciVee
 Vimeo

36. YouTube

37. SciVee

38. Vimeo

39. Embedding a Video in Your Blog
 To Embed the video click on Embed and copy the
HTML

40. Expose Photos and Images via Flickr
 If you use images and photos in talks, and can
manage the challenge of choosing appropriate
licenses, then Flickr can link you to the network

41. Expose Data and Figures on FigShare

42. Expose Data and Figures on FigShare

43. License your content
 Your blog, your YouTube video, your Slideshare,
presentations, your Flickr photos, all represent
your creative work
 Use licenses to protect and share your work
 Creative Commons licenses are recommended
 Be aware of copyright transfer and what rights
you give away

44. Share/Manage Your Publications
 Where do you “manage your publications”?
 Share your “publication profile” with the community
 I have my publications as part of my CV on
 My Blog
 On Mendeley
 On Researchgate
 On Google Scholar Citations
 On Microsoft Academic Search

45. Establish a Mendeley Account
http://www.mendeley.com/profiles/antony-williams/

47. Mendeley on iPhone
http://tinyurl.com/3bv5g5m

48. ResearchGate
http://www.researchgate.net/profile/Antony_Williams/

49. Microsoft Academic Search
http://academic.research.microsoft.com/Author/12789419

50. Microsoft Academic Search

51. Citation Graph

52. My Google Scholar Profile

53. A comparison of Citation Statistics
 Very different citation statistics between the two
platforms

54. Share Science!!! Not Just Yourself
 If you have time, and the inclination, become a
community contributor
 Share your expertise in the new world of openness
 Share your Open Source code
 Share your data and your model
 Share your Figures
 Contribute to Wikis – Wikipedia and others
 Become an Open Notebook Scientist

55. ChemSpider SyntheticPages

56. ChemSpider SyntheticPages

57. Deposit, Curate, Annotate
 Comment on Wikipedia
 Write articles
 Deposit compounds, spectra, data
 Have a scientific presence online – you likely
have one anyway…
 You will be measured

58. My email signature…now..
http://about.me/ChemConnector

59. Thank you
Email: williamsa@rsc.org
Twitter: ChemConnector
Personal Blog: www.chemconnector.com
SLIDES: www.slideshare.net/AntonyWilliams