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Keyword Research - Topics
• How to do Keyword Research
• Keyword Research Strategies
• Keywords for SEO – where to start your research?
• Types of keywords
• Types of search queries
• Keyword Targeting: What doesn’t work
• What keywords should you choose
• How to use your keywords
1.How to do Keyword Research
1. Keyword research is most
important part of SEO.
2. Keyword research is a critical
component for search engine
optimization because when used
correctly it provides a road map for
both the design and execution of
building websites and developing
content.
2.Keyword Research Strategies
1.Analyze Your Website & Set Your Keyword Goals
2. Research Your Audience and Find search terms
3. Analyze Your Competitors
4.Use Keyword Tools to Expand Your Keyword List
5. Choose more specific Keywords
3. Keywords for SEO – where to start your
research?
• Build a list of keywords that in your opinion are connected with your business
• Use keyword research tools
• Use your own historical data
• Analyze search trends
• Analyze your competitors
4.Types of keywords
• Generic Keywords
• Long Tail Keywords
• Geotargeted keywords
5.Types Of Search Queries
• Navigational search queries
• Informational search queries
• Transactional search queries
6.Keyword Targeting: What doesn’t work
• Generic
• Highly competitive
• Low traffic volume
• Not used by searchers
7.What keywords should you choose
• Relevant to your business
• Contain more than one word
• Provide traffic volume
• Have low competition
• Provide good conversion rates
• Provide good engagement
8.How to use your keywords
• Optimize your website
• Optimize your content
• Track and optimize the results
Do you know why the keyword research is most important thing for Search engine optimization? How many types of keywords?  How to research, Check DMD last session on   keywords search.

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Do you know why the keyword research is most important thing for Search engine optimization? How many types of keywords? How to research, Check DMD last session on keywords search.

  • 1. Keyword Research - Topics • How to do Keyword Research • Keyword Research Strategies • Keywords for SEO – where to start your research? • Types of keywords • Types of search queries • Keyword Targeting: What doesn’t work • What keywords should you choose • How to use your keywords
  • 2. 1.How to do Keyword Research 1. Keyword research is most important part of SEO. 2. Keyword research is a critical component for search engine optimization because when used correctly it provides a road map for both the design and execution of building websites and developing content.
  • 3. 2.Keyword Research Strategies 1.Analyze Your Website & Set Your Keyword Goals 2. Research Your Audience and Find search terms 3. Analyze Your Competitors 4.Use Keyword Tools to Expand Your Keyword List 5. Choose more specific Keywords
  • 4. 3. Keywords for SEO – where to start your research? • Build a list of keywords that in your opinion are connected with your business • Use keyword research tools • Use your own historical data • Analyze search trends • Analyze your competitors
  • 5. 4.Types of keywords • Generic Keywords • Long Tail Keywords • Geotargeted keywords
  • 6. 5.Types Of Search Queries • Navigational search queries • Informational search queries • Transactional search queries
  • 7. 6.Keyword Targeting: What doesn’t work • Generic • Highly competitive • Low traffic volume • Not used by searchers
  • 8. 7.What keywords should you choose • Relevant to your business • Contain more than one word • Provide traffic volume • Have low competition • Provide good conversion rates • Provide good engagement
  • 9. 8.How to use your keywords • Optimize your website • Optimize your content • Track and optimize the results