1. Coordinated Urban Street Furniture Suite
FOR SINGAPORE – THE FUTURE CITY
REQUEST FOR PROPOSAL
(RFP)
Copyright 2010. All Rights Reserved.
DESIGN PROJECT

2. 1 Scintillus Statement 2
2 About Scintillus 3
3 About Singapore 4
4 The Project & Scope of Work 5
5 Design Brief 6
6 Project Deliverables 7
7 Business Terms 7
8 Annexures:
Annexure 1- Pictorial Reference of Existing Urban Street
Furniture in Singapore
Annexure 2 – Leading OOH Media Companies
Annexure 3 – Common Format for Commercial Proposal
TABLE OF CONTENTS
Sr. No. Particulars Page No.
Copyright Owner : Scintillus Global Media Pte. Ltd. Singapore. Copyright 2010. All Rights Reserved.
“Request for Proposal (RFP) : Design Project - Coordinated Urban Street Furniture Suite for Singapore – The Future City” Copyright 2010.
Singapore. Copyright Owner : Scintillus Global Media Pte. Ltd.
This RFP document of total 7 number of pages starting from this cover page to last page having page number 7 is strictly confidential and
intended solely for the exclusive reading and records of the addressee(s). If you are not the intended recipient, be advised that (i) any use,
dissemination, forwarding, printing, storage or copying of this RFP document for any purpose whatsoever is strictly prohibited and (ii) you may
not under any circumstances disclose the contents of this RFP document in full or part thereof to any party. If you have received this RFP
document in error and /or are not the intended recipient, please immediately notify the sender in writing and destroy this document instantly
with any soft copy received by you (by way of any kind of electronic communication system using emails or any other internet or web based
system) along with all associated text files from individual and network storage devices. Kindly destroy any hard copies of RFP document
and/or attachments that may have been made.
1

3. In the 21st century, the mantra for technology is:
“If you can imagine it, you can create it.”
Because there is no such thing as static technology. What was originally a black and
white screen became a 3-D viewing experience. Holograms went from being visual to tactile.
Touch-screen user interfaces now require no human contact.
Technology has no boundaries, no rules. At Scintillus, we prove this
with a ‘never say never’ attitude, believing nothing is impossible, never conforming
to a system and being radical in our thinking. So that if others can’t do it, we
can.
These beliefs are condensed in one simple, powerful motto:
Outshine. Outdo.
With our customers’ needs changing constantly, with their demands and expectations
becoming greater everyday, we know that the only way to keep up with today’s mobile
audiences, is to move faster than them. To communicate with them in exciting,
interactive and dynamic ways. To move from traditional platforms to digital
and new media and make our way into unchartered territory.
Scintillus specialises in ‘Social Space Media’. The starting point of our
activities is the redesigning and redevelopment of urban street furniture.
Having said that, we go far beyond the basics, so that an individual’s life on the street
becomes less stressful. For an audience that is constantly on the move, constantly
looking for something new.
And keeping our motto in mind, here’s what we create. Street furniture with
new-age designs. Street furniture that is futuristic in every sense, bringing together
the best of new age technologies, utilities, safety and aesthetics. And we
extend this to other platforms like indoor media channels, ambient, mobile and online media.
Copyright Owner : Scintillus Global Media Pte. Ltd. Singapore. Copyright 2010. All Rights Reserved.
2

4. Copyright Owner : Scintillus Global Media Pte. Ltd. Singapore. Copyright 2010. All Rights Reserved.
ABOUT SCINTILLUS
Scintillus is a young startup company based out of Singapore specializing in ‘Social Space Media’.
The starting point of our activities is the redesigning and redevelopment of urban street furniture,
which has a contemporary design and brings together the utilitarian and the aesthetic aspect for
the built environment in developed cities the world over.
The Brand Traits of Scintillus are…
What Scintillus will mean to the end user: the customer proposition.
“Connectivity and engagement will create harmony for me...and aesthetics is a key aspect of the
harmony”.
What is Scintillus - beyond being engaged in the business of Street Furniture?
Provider of a new experience of ‘free*-dom’ *not charged for
Game-changer (re-defining the basics).
The Scintillus Brand Core: the central idea that drives the brand.
“Never Say Never”.
The Brand Territory: what differentiates us from the competition.
Perfect balance of aesthetics and technology.
The Brand Motto: What is our stated objective
Outshine. Outdo.
3

5. Copyright Owner : Scintillus Global Media Pte. Ltd. Singapore. Copyright 2010. All Rights Reserved.
ABOUT SINGAPORE
Singapore is undergoing planned urban redevelopment and aesthetic and technological
improvement programmes conducted by government.
For your ready reference, please visit following websites…
1) MICA (Ministry of Information Communication & Arts)
http://app.mica.gov.sg/
2) The Urban Redevelopment Authority (URA)
http://www.ura.gov.sg/index.html
3) Land Transport Authority
http://www.lta.gov.sg/
4) Media Development Authority
http://www.mda.gov.sg/Pages/Home.aspx
5) Infocomm Development Authority
http://www.ida.gov.sg/home/index.aspx
Vision
“Creative People, Gracious Community, Connected Singapore”
Connected Singapore
At MICA, we look at connectivity in all its aspects. This encompasses the development of Singapore
as an infocomm hub, and the intelligent use of infocomm technology to sharpen Singapore’s
competitiveness in all key economic sectors, link citizens and communities with one another and the
Government, as well as improve the quality of life.
It also includes emotional connectivity and creating a sense of national identity in our society. The
Government’s ability to rally public support for its policies and programmes depends on its public
communications efforts. In addition, policy formulation and implementation require us to consult and
engage the public, especially with the increasing demand for open accountability.
Mission
To Develop Singapore as a Global City for Information, Communications and the Arts, so as to Build a
Creative Economy, Gracious Community and Connected Society with a Singaporean Identity rooted in
our Multicultural Heritage.
The Urban Redevelopment Authority (URA) is Singapore's national land use planning authority. URA
prepares long term strategic plans, as well as detailed local area plans, for physical development, and
then co-ordinates and guides efforts to bring these plans to reality. Prudent land use planning has
enabled Singapore to enjoy strong economic growth and social cohesion, and ensures that sufficient
land is safeguarded to support continued economic progress and future development.
Our mission is to make Singapore a great city to live, work and play in. We carry out our mission by
planning and facilitating the physical development of Singapore, in partnership with the community, to
create a vibrant, sustainable and cosmopolitan city of distinction.
4

6. Copyright Owner : Scintillus Global Media Pte. Ltd. Singapore. Copyright 2010. All Rights Reserved.
THE PROJECT
We have chosen Singapore as our test case and are putting together a proactive proposal to submit
with local government offices. The aim of this prestigious Mega Project is to TDR (tear down and
redevelop) the Street Furniture Landscape of Singapore.
Scope of work
As our design partner, we expect you to conceptualize and design a “Transit Shelter” which is a
perfect balance of aesthetics and technology.
The core of the Coordinated Urban Street Furniture Suite for Singapore is
“ Transit Shelter” i.e. 1) Bus Stop Shelter and 2) Taxi Stop Shelter
Apart from the core product of “Transit Shelter”, Coordinated Urban Street Furniture Suite for
Singapore should have following additional elements, having the same design principles as
“Transit Shelter”…
1. Sidewalk / Park Benches
2. Litter Bins
3. Newspaper Reading Booths
4. Bollards
5. Tree Guards
6. Railings / Road Dividers
7. Bicycle Racks
8. Public Toilets
9. Public Telephone Booths
To serve commercial aspect of our business*, you will be required to design a few OOH Media
Panels as well…
1. Billboards
2. Totem Poles
3. Community Pillars
* During our interactive session, we will share our commercial business strategy and objectives. We are open
to suggestions from our design partner because we believe that well conceived business strategy works
better on solid and smart design ideas.
Please refer Annexure 1 for a pictorial reference of the existing Urban Street Furniture of Singapore.
Please refer Annexure 2 to review our competition.
The Design and Concept must create a conclusive effect of ‘Outshine. Outdo.’
5

7. Copyright Owner : Scintillus Global Media Pte. Ltd. Singapore. Copyright 2010. All Rights Reserved.
6
DESIGN BRIEF
The “Transit Shelter” that brings together
People + Technology + Environment
The “Transit Shelter” that is
Adaptable + Sensing + Responsive + Interactive = OUTSHINE. OUTDO.
Design Considerations
Creativity – Design and Aesthetics to deliver a unique image for Singapore Street Furniture that is
Innovative, Minimalistic and Timeless
Consistency – To translate the design principle to all elements of the Street Furniture Suite, so as to
convey a sense of coordinated aesthetic appeal
Modular – Kit-of-parts Concept (for ease of assembly and adaptation of size in length)
Utility – Real Time ‘Bus Information System’ Panel
Interactive – WiFi enabled Interactive touch screen panels
Durability - A minimum 20-year lifespan
Physical and Functional Consideration
Design must provide adequate protection from rain and sunshine.
Designs should prevent ponding of water, splashing of water onto commuter’s sheltered area or the
forming of a rain curtain at the front of the bus shelter.
The design should allow for, and encourage, adequate air circulation. Materials of roofs and walls
shall be of a type that minimizes glare and filters ultra violet light. Roofs shall also provide sufficient
shading.
Design should facilitate easy boarding and alighting from buses, ensuring barrier-free design.
Emphasize safety and accessibility.
Take into consideration the special needs of people with physical and visual disabilities.
Components & furniture should be designed and located so as to cause minimal physical and visual
obstruction to pedestrians and commuters.
Production & Installation Consideration
Easy to fabricate and cost efficient to produce.
Easy to assemble and install on site.
Cleaning, Maintenance & Up gradation
Minimum or no use of glass, to avoid wastage due to vandalism.
Modular components (the kit-of-parts concept), to facilitate individual replacement upon breakage.
Environmental Considerations
Energy efficient lighting solutions– LEDs, CFLs, etc.
Eco friendly solutions like Water harvesting.

8. Copyright Owner : Scintillus Global Media Pte. Ltd. Singapore. Copyright 2010. All Rights Reserved.
PROJECT DELIVERABLES
1. Concept Designs – minimum 2 styles.
2. Final Design of “Transit Shelter”.
3. Final Design of additional elements of Coordinated Urban Street Furniture Suite.
4. Renders in 2 D & 3 D using various perspectives.
5. Basic Drawings as reference to develop Engineering Drawings & Production Drawings.
6. Assistance in technical drawing development process.
7. Availability for Design related presentations to the Singapore Government authorities.
8. Any other ad hoc support related to your Design Concept until such time that the first mass
production prototype is ready and approved.
BUSINESS TERMS
We would require from you the following in response to this RFP…
1. Commercial Proposal *.
2. Timelines and Working Guidelines.
3. Names, Designations and Credentials of the Team working on the project.
4. Company Credentials.
5. Terms and Conditions.
*Apart from your own format of commercial proposal, you are requested to please fill in the format as per
Annexure 3
7
“Request for Proposal (RFP) : Design Project - Coordinated Urban Street Furniture Suite for Singapore – The Future City” Copyright 2010.
Singapore. Copyright Owner : Scintillus Global Media Pte. Ltd.
This RFP document of total 7 number of pages starting from the cover page to this last page having page number 7 is strictly confidential and
intended solely for the exclusive reading and records of the addressee(s). If you are not the intended recipient, be advised that (i) any use,
dissemination, forwarding, printing, storage or copying of this RFP document for any purpose whatsoever is strictly prohibited and (ii) you may
not under any circumstances disclose the contents of this RFP document in full or part thereof to any party. If you have received this RFP
document in error and /or are not the intended recipient, please immediately notify the sender in writing and destroy this document instantly
with any soft copy received by you (by way of any kind of electronic communication system using emails or any other internet or web based
system) along with all associated text files from individual and network storage devices. Kindly destroy any hard copies of RFP document
and/or attachments that may have been made.