2. 1. ELEVATOR PITCH
• elevator pitch stems from the idea
• you should be able to deliver a short summary of your project within
• it takes for an elevator ride, so about 30 seconds.
3. 2. PROBLEM
“The problem” is your most important asset so it’s
imperative to make the investor feel the pain point.
4. 3. SOLUTION
How is your product is going to improve the
world by fixing this problem?
How does the world look after your solution
Is everyone happy?
5. 4. MARKET SIZE
Don’t go for a top down approach
Go for bottom up approach.
just show the market is interesting for
Ultimately, they are looking for a sizable
return on their investment so show them the
6. 5. BUSINESS MODEL
How are you going to make money?
Recurring revenues or one time payment?
Fixed pricing or dynamic pricing?
7. 6. COMPETITION
How are you solving the problem
Be realistic and don’t knock the competition.
Investors don’t want to hear you criticize
they do want to know why your product’s
8. 7. MARKET STRATEGY/ MARKETING
What have you done so far to capture new
how will this evolve over time?
What is you model for growth? Sticky, viral
If it’s paid, how much does it cost you to
get a new user/buyer?
10. 9. TRACTION/PROJECTIONS
What have you achieved so far?
Are you generating revenue?
Any top clients/partnerships that you can
Do you have any relevant KPI’s?
Key Performance Indicators – Definition. A Key Performance
Indicator is a measurable value that demonstrates how effectively a
company is achieving key business objectives.
11. 10. NEEDS
What do you need to be able to realize your
What do you need that you don’t currently
have and why?
Define exactly what you are looking for and
explain in detail how the funds will