A Day at NEEV Soaps - Lisa & Kishan

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Anurag Jain

Education Entertainment & Humor Health & Medicine

Lisa and Kishan

A day at NEEV Soaps
Photos taken by Puja

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The Vedas are an eternal source of values and Vedic Education was a system that nourished, preserved and propagated these values in an attempt to create a divine life on earth. The modern education system has much to learn from this ancient system. We need to shed our hubris and rediscover this ancient system to build a divine life on earth. This presentation examines the Vedic education system and compares it with present education system. It also describes how this system, which created the vast, powerful, spiritual and cultural unity of India was systematically destroyed by the British to subjugate India by supplanting an British education system in place of this great education system. Finally, the presentation ends with suggestions on how we can change the modern education system by adopting many of the features of Vedic Education to confront all modern problems faced by the world.

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On 17th of September, I was invited by Hill Top School to their Career Seminar to make a presentation on Social Entrepreneurship as a career option. The seminar was attended by over hundred school children from classes 10 onwards and their parents. Social Entrepreneurship, by many well meaning leaders across the world is being hailed as the next big global movement. Puny though I am, I wish to state that I resonate with this conviction. So, I deeply admire the initiative taken by Mrs. Puneeta Chauhan, The Principal of Hill Top School for taking a courageous step forward and introducing children and parents to vocations that matter to society. We all know that in Jamshedpur and perhaps in most parts of India, the only careers garnering respect are medical, engineering or MBA. As a refreshing departure from this ubiquitous trend, the other career options that were included in the seminar were Human Resources, Environment and Social Work. While making the presentation I was inspired by a statement made by Lisa, our previous intern, in one of her blogs, “It’s time to make Social Entrepreneurship Sexy” In fact I wanted to give this as the title of my post but then I dropped the idea thinking that this would be too blasphemous. The plight of Amit Trivedi scares me If Coke advertises it’s wares and so does Nike and Apple, I do not understand why Social Entrepreneurs must be media shy or not be media savvy and trendy. Especially so, when what we advertise is concerned with most basic amenities of life like drinking water, food and education. So in the presentation I tried to make social entrepreneurship look trendy and sexy, an enticing option for young minds and not a staid and serious affair. Which does not mean that we are flippant in any sense because we grapple with some of humanity’s most pressing problems. The presentation, being one for school kids is especially designed for people who are listening to this topic for the first time. So it is a simplistic version, which naturally sacrifices the intricacies, subtleties and subversions of this field. Please treat this as a disclaimer, in case you don’t find any profound stuff, which I reserve for practitioners of the field. Ultimately, show this to your children

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This year three projects on behalf of NEEV Herbal Handmade Soaps were launched by MBA students of FMS, Delhi (Faculty of Management Studies). The three projects were on 1. NEEV Soaps Retail Strategy in NCR Region 2. NEEV Soaps Branding Strategy 3. NEEV Soaps Social Media Strategy The NEEV Soaps Branding Strategy has come out with their project report and I am sharing it with all of you with a great sense of happiness. I would like to convey my heartfelt thanks to Saurabh Khatri, a dear friend and my junior from REC Kurukshetra who spearheaded the entire project out of his personal initiative despite pursuing his corporate job. I would like to thank our friend Ishita from FMS who helped us anchor the projects with FMS students. Ultimately, I would like to thank Indushree and Karan, the students of FMS, members of the NEEV Soaps Branding Strategy Team who came up with some wonderful ideas. Reflecting the true spirit of Social Entrepreneurship wherein talented people come together to share their skills and talent for a noble and common cause, the NEEV-FMS partnership is another example of how work can be carried out with social capital instead of money capital. We hope to have a long and fruitful association with FMS. I also hope that we can carry this movement to other colleges and increase our fraternity of brothers who would love to commit themselves to an ideal that goes beyond mere self-interest and become change agents, providing an ethical and spiritual leadership to the movement of Social Entrepreneurship.

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Dear Friends, Finally, we have come out with an Annual Report of activities carried out by NEEV in 2010-11. All of you have been receiving regular updates by NEEV, nonetheless, we think, it is a delightful experience to see the entire mosaic pieced together. As we affirm in every message to all of you, the journey of NEEV which is going to complete 5 years this 31st October, could never, ever, have been possible without the unstinted support of so many of you. NEEV has almost become a behemoth for us to handle with our seemingly puny wills and efforts. For us it is a divine spectacle unfolding, a quilt of unimaginable complexity being stitched together by aspirations, efforts and goodwill of disparate actors spread across time and space. Each year, as I contemplate the journey we have undertaken and the journey we are dreaming to undertake, I include dollops of “miracles”, “prayers” and “goodwill” of people in my “strategic planning”; it is only through a measure of faith that we can think of even surviving what we are thinking of doing. Having said that, I would definitely like to steal credit for our NEEV team that works like ants, day in and day out. Our reports don’t contain the accidents and skids our members have negotiated to reach remote village interiors on rainy days, nor do they contain the sleepless nights I have spent worrying about where our finances will come from, nor do they contain the tears that have flown and the tears that have been wiped........the hurts, the angst and the “jidd” Yes, humare pass shaayad ek hi hatyaar hai.................woh hai, “ek jabardast jidd”, NEEV ki NEEV mitne nahi denge !! Our sincere thanks to Mr. Salil Roy (Director, Systems – NEEV) for making an attractive Annual Report.

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