Phones4all

1. PHONES 4 ALL
(GROUP CHARLIE)

2. Introduction
■ Phones4All is an E-Commerce business model oriented to sale Smartphones and mobile
phone accessories.
■ We have mobile phones from all popular brands that are in trend.
■ Full list of our Products :

3. Segmentation
Based on the market analysis and demand prediction ,
Our Top 10 categories are to classify mobile phones for selling purposes are:
– Brand
– Operating Systems
– Price
– Color
– Display Size
– Internal Memory
– Phone condition
– Availability
– RAM memory
■ Segmentation, we believe is dynamic. It changes with the Market Behavior.

4. Products Selection
■ A weighted average process allowed team to rank phones for sale based on: Price,
Performance, Popularity and Average Rating from Online Retailers
Initial Approach:
Rating = Price grade + Performance grade + Popularity grade + Average Rating from Online Retailer
Top products for sale:
Formula adjusted based on weight average per variable one site starts to operate and based on
more accurate results (Historical Data)

5. Revenue Model
■ We used commission based revenue model.
■ On an average we have 560 sales per month (Among all phones and based on
initial business projections)
■ Expected sales per year 1 is $213,979.47
■ Advertising numbers included. Final expected numbers are:

6. Promotion
■ Funnel stages (Internet advertisement, clicks per customer)
■ Additional promotion (obtained from initial profit to be reinvested on company)
■ Ads on Facebook and other social media.
■ Official Page on Facebook as forum that lets our customers share their views.
■ Creative Ads on YouTube
■ Flyers

7. Hardware/Software options
SOFTWARE (Operating System)
* Following Windows Server 2003:
Windows Server 2003, Standard Edition
Windows Server 2003, Enterprise Edition
Windows Server 2003, Datacentre Edition
Windows Server 2003, Web Edition
* Windows Components
Configure the computer to be a Web server
by enabling IIS 6.0, including: Common files,
WWW, SMTP
HARDWARE

8. Conclusions
■ Revenue Model has been created based on planned numbers, this initial Forecast
needs to be adjusted in the way the webpage starts its operations.
■ Funnel model is limited by expected numbers and actual prices of Advertising are
high.
■ UI design is a crucial element in the development of the Web page, since it needs
to be User Friendly and guide clients towards an easy acquisition of the products
(especially those identified as more profitable)
■ Analysis of competitors and Distributors is essential to the success of this
Business.
■ The academic exercise is very positive towards the initiation of E-Commerce
Businesses, its advantages, process and difficulties.

9. Demo
■ Web Site : PHONES4ALL
https://cmart117.wix.com/ecommerce