1. Hands On Social Media
Community Management
Part 1 – Langara College 2015
“Communication leads to community, that is, to
understanding,
intimacy, and mutual valuing.”
Rollo May

2. www.thecommunicationstudio.ca
Creatingvenues andmoments,digitalandrealthatwillassistpeople,companies andinstitutions,share
theirmessage,buildcommunity, increasetheirinfluence.

3. This course will assist you to update your professional skills
and profiles on social media though instruction about social
platforms, profiles and and community building.
 This workshop is hands on today between 9:30 to 4 PM at the
Langara Campus in Vancouver, British Columbia, Canada.
 You will leave with professional looking profiles and the
confidence to use them in a safe, productive manner.
 The extended goal is to leave instructors with tools to
efficiently communicate online in social spaces, expand your
influence, improve outreach and connect to similar
communities in your profession.

4. PleaseBring
 Your laptop, wifi logon`s or wired connection if available in
room L318
 User Names and passwords for all your current Profiles or
please create them in advance for Facebook, Twitter and
Linkedin.
 If you don't have a profile photo that you like, please wear
something nice that reflects your everyday business or work
look and we can assist you with taking one.
 Published Work or Portfolio – Please bring a list of any
published radio, newsletters articles, or interviews, books,
video etc. that pertain to your current position or support it.

5. Wewillcover
 How to achieve better connection with online communities, increase your influence and ability
to communicate to your target audience.
 How to build a safe social network with colleagues, staff, students and other influencing bodies.
Community management, and the dangers of not taking charge of it..
 Blogs Websites: - how they can be a benefit to you, your research, teaching and institution -
How to share discussions, images, audio and video on social networks. We will cover SEO,
YouTube, and more.
 LinkedIn - what should be on it, how to use it as a value statement for your institution, and your
work. Learn how other institutions are using it for hiring, finding students, contacting Alumni
sharing research and developing their foundations through good communications with other
professionals, in the required field.
 Facebook pages and profiles and how to keep your personal information safe ( Link to
Facebook for Instructors)
 Twitter and how to make sure you have the latest new, can use it in emergency situations and
build your own following and community that you will find and offer value to. ( Twitter for
Instructors)
 Learn to monitor social media by keywords in your community with Hootsuite or other tools.

6. Everyoneis using
socialmedia..
Butif youdonothaveameasurablegoalfor
yourcompanyorinstitution, youarenot
utilizingyourresources well...

7. January 12th, 2015

8. Long-termGoals
 Build relationships with students and build a community
 Retaining support of staff and students
 Retain support of Alumni
 Monitoring and improving ``customer retention`` and happiness
 Fostering connections with the community.

9. It takes a team approach...
With coaches, leaders, assisting the team to understand WHY they need to be on
board, to achieve commitment for success!

12. Cost Analysis!
 Old Media VS New Social Media and Community
management...
 How are you creating value and community
 What is community worth to you..

14. University of Nova Scotia – 2012
Langara policies.. 2010
“Communication leadsto community, that is, to understanding,
intimacy, and mutual valuing.” Rollo May
And we are headed into 2016...
What will it look like...

15. https://support.ubc.ca/

18. `No Social Media Policy cost $2M to U of I ... `
 ``Could the University of Illinois have avoided the whole mess
with clear social media policies and technology to ensure that
people are aware of the policies at the time they use social
media?`` - Joseph Steinburg
 ``Imagine for a moment that a team of social media experts,
cybersecurity and privacy pros, lawyers aware of relevant laws,
and human resources managers had crafted clear, detailed
social media usage rules for employees at the University of
Illinois.`` - Joseph Steinburg

20. Social tools and engagement can:
 Open and strengthen networks on campus
 In departments
 Between instructors (team building)
 Between instructors and students
 Between students
● Have students and instructors advocating for
– Your Campus
– Their discipline
– Connecting and sharing and collecting research

21. Image from : Kristine Merz
CEO Orange Square / Creative Director / Marketing
Strategist

22. You campusor institution will havean overall mediastrategy, weare
heretoday to focuson thehow you can support thesocial mediaand
community management part of that strategy asan individual.

23. HOW?
Supporting Learning Outcomes through
 Shared knowledge
 Updated with current research and breaking news
 Keeping students and staff involved in the learning process for more successful curriculum outcomes
 Sharing Knowledge between departments
 With other Campuses
 Within the same discipline
 Bringing in new thought leaders from the community
 Linkedin Searches
 Email request via department heads
 Meetups http://www.meetup.com/Vancouver-Entrepreneurs-Business-Builders/events/226425862/

24. Way to interact:
 Monitoring outcome through
 Class involvement through
 Sharing quotes
 Sharing Class notes
 Taking time to test each other online or research in tandem
groups for disussion
 Online surveys
 Research Example - Social Feeds / Moods by location, topic,
subject...
references: http://www.ccs.neu.edu/home/amislove/twittermood/
https://www.csc.ncsu.edu/faculty/healey/tweet_viz/tweet_app/

25. We will now cover some platforms
https://vimeo.com/channels/611369

26. That was 2 years ago and most of those platform have withstood time and
grown stronger as well as added tools to their brands.
 Google+ Pages and social check in apps, Periscope , Vine, Vimeo, Tumbler

27. Thank you! Click for next presentation