SlideShare a Scribd company logo
1 of 8
•India -biggest contributor to the automobile
industry
Major growth in motorcycle segment.
Majority of Indians (especially the youngsters)
prefer bikes rather than cars.
Capturing a large share in the two-wheeler industry
Competition is in the premium segment between
Hero Honda and Bajaj.
MOTORBIKES IN INDIA
Hero Motocorp
 No: 1- Superior technical skills
 Started in 1984 with Joint venture with Hero
Cycles in India & Honda company in Japan
 In 2010 Honda Moved out of Joint venture &
Company renamed Hero MotoCorp
 Growth of 19.68% from 2010 to 2011
 Commitment is to customer - Quality &
Excellence
 Benchmarked manufacturing facilities
 Sales exceeding 5lakhs in Jan 2011
BRANDS OF HERO HONDA
 Hero Honda Achiever
 Hero Honda CD Dawn
 Hero Honda CD Deluxe
 Hero Honda Glamour
 Hero Honda Karizma
 Hero Honda Passion Plus
 Hero Honda Splendor
 Hero Honda Splendor NXG
 Hero Honda CBZ X-Treme
 Hero Honda Hunk
 Karizma ZMR FI
 Hero Honda Glamour FI
Source:http://auto.indiamart.com/motorcycles/
 Bajaj auto has posted growth of 18.00% in the
month of January 2011 (from 2.69 to
3.17units)
 TVS Motors has reported growth of11.36%
 Yamaha reported a growth of 55.04%
 HMSI with a growth of 15.74%, growing fast
but sales are constraint by capacity.
 HMSI setting a goal of 4million units by
mid2013
Source: http://bikeadvice.in/indian-bike-sales-figure-2011/
Market Analysis
Customers & Sales Of Hero
Upto june 30 Upto Sept 30 Upto Dec 31 Upto March 31
1234039
2519983
1428030 1454131
Sales Of 2010-11
Series1
 Year end sales of 5402444 total at 2010
 Currently company’s 3 operational plants have 5.6
million units capacity
Source: www.heromotocorp.com/corporate
RANKING OF THE COMPANIES ACCORDING TO
THERE SALES
COMPANIES 2009-10 2010-11
HERO HONDA 389802 466524
BAJAJ 232939 276622
TVS 125578 161729
YAMAHA 22408 28597
SUZUKI 20448 28598
MAHINDRA 10008 15623
0
50000
100000
150000
200000
250000
300000
350000
400000
450000
500000
HERO HONDA BAJAJ TVS YAMAHA SUZUKI MAHINDRA
2009-10
2010-11
Source: http://bikeadvice.in/indian-bike-sales-figure-2011/
COMPETITORS IN MARKET
Motor bikes in india

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Motor bikes in india

  • 1. •India -biggest contributor to the automobile industry Major growth in motorcycle segment. Majority of Indians (especially the youngsters) prefer bikes rather than cars. Capturing a large share in the two-wheeler industry Competition is in the premium segment between Hero Honda and Bajaj. MOTORBIKES IN INDIA
  • 2. Hero Motocorp  No: 1- Superior technical skills  Started in 1984 with Joint venture with Hero Cycles in India & Honda company in Japan  In 2010 Honda Moved out of Joint venture & Company renamed Hero MotoCorp  Growth of 19.68% from 2010 to 2011  Commitment is to customer - Quality & Excellence  Benchmarked manufacturing facilities  Sales exceeding 5lakhs in Jan 2011
  • 3. BRANDS OF HERO HONDA  Hero Honda Achiever  Hero Honda CD Dawn  Hero Honda CD Deluxe  Hero Honda Glamour  Hero Honda Karizma  Hero Honda Passion Plus  Hero Honda Splendor  Hero Honda Splendor NXG  Hero Honda CBZ X-Treme  Hero Honda Hunk  Karizma ZMR FI  Hero Honda Glamour FI Source:http://auto.indiamart.com/motorcycles/
  • 4.  Bajaj auto has posted growth of 18.00% in the month of January 2011 (from 2.69 to 3.17units)  TVS Motors has reported growth of11.36%  Yamaha reported a growth of 55.04%  HMSI with a growth of 15.74%, growing fast but sales are constraint by capacity.  HMSI setting a goal of 4million units by mid2013 Source: http://bikeadvice.in/indian-bike-sales-figure-2011/ Market Analysis
  • 5. Customers & Sales Of Hero Upto june 30 Upto Sept 30 Upto Dec 31 Upto March 31 1234039 2519983 1428030 1454131 Sales Of 2010-11 Series1  Year end sales of 5402444 total at 2010  Currently company’s 3 operational plants have 5.6 million units capacity Source: www.heromotocorp.com/corporate
  • 6. RANKING OF THE COMPANIES ACCORDING TO THERE SALES COMPANIES 2009-10 2010-11 HERO HONDA 389802 466524 BAJAJ 232939 276622 TVS 125578 161729 YAMAHA 22408 28597 SUZUKI 20448 28598 MAHINDRA 10008 15623
  • 7. 0 50000 100000 150000 200000 250000 300000 350000 400000 450000 500000 HERO HONDA BAJAJ TVS YAMAHA SUZUKI MAHINDRA 2009-10 2010-11 Source: http://bikeadvice.in/indian-bike-sales-figure-2011/ COMPETITORS IN MARKET