iContent is one of the top 10 content writing service provider in India. It is an award winning company. It provides content writing, blogs, articles, PR articles and digital content.

1. iContent
Content Writing & Digital Marketing Agency
h t t p s : / / w w w . i c o n t e n t . c o . i n

2. Who are we ?
iContent, is an online-medium
where we build, create and
nurture your idea in a genre of
preferred brands!
We are a team of passionate and
experienced content writers, search
marketers, graphic designers, web
developers and advertising
experts who have had their
expertise in the field of Digital
Marketing for quite some time.
2

3. Our Capabilities
3
Content Writing services:
includes website content
writing, blogs, articles &
social media content
Website
Development
Search Engine
Optimizations
Social Media
Optimizations
Google
Adwords
Graphic
Designing
Book
Writing
Translation
services

4. Working Methodology
4
iContent completely understands that adding value in customer’s life requires a whole lot of
technical prowess, a tinge of cleverness, a thorough understanding of the subject matter
with an insight on the client’s vision, Mission and Big Hairy Audacious Goal (BHAG).
It also involves discernment about the changing user’s buying habits, traffic and
E-marketing requirements. Here, we walk that additional mile to understand our client’s
perspective. We then plan focused strategies by adding valuable inputs & insights to raise
the bar of that brand’s image.

5. 5
What do we do ?
Content Strategizing, Website
Designing, App Development,
Digital marketing and doing
everything on the Internet that
gives a boost to your brand is the
"Digital" part of our story.
We drive awareness, engagement
and conversions for our clients
Content management,Search Engine
Optimization (SEO), Social Media
Marketing (SMM), Search Engine
Marketing or Pay Per Click (SEM/PPC),
Online Reputation Management
(ORM) is what we expertise in.

6. 6
CONTENT
We create stories for your brand ..
The effect of comprehension, understanding, anticipation, and
receptivity is trust. By telling a story and connecting with the reader,
a storyteller can actually generate trust in the reader…
We tell a story that has the right features — features that produce successful
neural coupling, plus those which exhibit integrity-building features.

7. Content Strategy
7
Videos
FAQ
Testimonials Blog
Infographics
Webinars
Case
Studies
Tips and
Advice
Lateral
Content

8. SEO based Content Strategy
Lateral Content Ideas
Quizzes Productivity Opinion Beginners guides Case studies
Definitions Glossaries Data Surveys Analysis
Testimonials Demos News jacking Checklists Gifs
SEO based content Reviews Question-based Timesaving Best practice
Ask the experts
Infographics
Inspiration
Resources
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9. 9
Search Engine Optimization

10. Why SEO?
Key Benefits of SEO
• Enhance visibility on SERP
• Increased Brand Awareness
• Long Lasting & Measurable Results
• Trust Building
• Competitive Advantage
• Generating genuine leads
• Higher Return on Investment (ROI)
# 1 # 2 # 3 # 4 # 5 # 6 # 7 # 8 # 9 #10
Uptown Top Ranking
Taking this Spot equate to an Avg.
CTR of 36.4%.
Organic CTR By Positions
12.5%
9.5%
7.9%
6.1%
4.1%
3.8%
3.5% 3.0%
2.2%

11. 11
How We Can Help You in
getting on the first page of
Google SERP ?

12. SEO Approach?
Website
Audit
Competition
Analysis
Research/Insights
Keywords
Selection
Tactics &
Strategies
Approach
KPI
Goals
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13. SEO Process?
Research Optimization
Tracking &
Analysis
Goal
Site Analysis Keyword Ranking
On-page
Optimization
Organic/ Referral
Traffic Analysis
Measure Results
& Resources
Technical SEO
Competitor
Analysis
Organic Traffic
Deliverables
Off-page
Optimization
Keyword
Mapping with
Traffic
Refine Strategy
& Tactics
Growth in
Organic / Referral
Traffic
Keyword
Research
Referral Traffic
Deliverables
Technical
Optimization
Custom 404 Page
Analysis
Optimization-
Process Flow
Growth in Sales
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14. Since Google is evolving, it’s important for
Our search strategy to also adapt…
Images Website Map
Website
Brand Content
Social
Keyword Selection Share of Voice Multi Device Usage Acquisition /Leads
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15. Off-page Optimization
Off-page Optimization
Indirect Links Social Bookmarking
Directory
Submission
Content Curation Article Syndication
Social Sharing Forum Posting Blog Commenting Guest Blogging PPT Submission
Image Submission Infographics Q&A Profile Creations Other Items
Manual
Link Building
Link Relevance Link Authorities Proper Anchor Text Direct Links
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16. Semantic SEO
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Adapting websites with Google updates
What ?
Machine Readable
To better understand user
experience in the form of
rich snippets in their search
results
Why ?
Enhanced SERP Display
• User Intent Understanding
• Knowledge Graph
How ?
Semantic Markup/
Schema (Html Code)
• Blog Post / Articles
• Semantic markup Language
• Offer
• Videos
• Breadcrumbs
• Location

17. Content Curation
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Content
Blog
Knowledge
Center
Article
Marketing
Document
Sharing
Infographics
Video
O
b
j
e
c
t
i
v
e
Branding
Expert Positioning
Product Promotion
New Customers
Backlinks

18. Social SEO
SEO is going Social, it isn’t a secret..
• Google has been using social media to understand
how useful content can help you become a thought
leader in your industry
• The principle is simple – what could be better for
Google than an actual person endorsing content?
• Social signals provide this…
# 1
Social
Media
SEO

19. Social Signals
19
Your
Social
Ecosystem
Post
Re-share
Bookmark
Comment
Review
Vote
How To Build Social Presence
• Integration of Social Sharing Buttons
on the website
• Create Facebook, Twitter, Google Plus,
Pinterest and YouTube Pages
• Develop Share-worthy Content
(Photos, videos, blog content, reviews of movies)
• Socialize the Content

20. Mobile Optimization
Additional Technical Optimization
• Mobile Site Coding Guidelines
• Mobile Site Architecture Guidelines
• Mobile Page Speed Check
• Mobile SEO Elements Implementation
• Preventing Mobile Site Duplication with Desktop Website
• Mobile Content & Navigation Check
• Location Targeting for Devices
• Mobile Crawling & Indexation
Off-page Technical
On-page

21. 21
Search Media Optimization

22. 22
People are tired of listening
they also want to have their Say
92%
of people buy products on
recommendation from
their friends

23. 23
Social Media Takeaways
Two-Way Conversation
It's the ability to listen. It's priceless.
You aren't going to strike up a
conversation through the T
elevision /
Radio / Print Media. But that two-way
conversation is built into social media
platforms
Feedback
We are in a customer-centric
economy, where customer opinion is
held at the highest standard of value
platforms
Social media is made for
engagement, for sharing, for talking
and commenting which eventually
enhances your brand value and
traffic to your website
Social Sharing

24. 24
Social Media Plan
INTERACTING
CONTESTS
TRAFFIC
CONCEPTUALIZING
CONTENT
DESIGNING

25. 25
Paid Marketing

26. 7 stages of Pay Per Click Management
# 1
Optimising the performance of your PPC Campaign
# 1
Amend,
Tune
& Test
Research
Category
Plan &
Structure
Write Ad
Copy
Organize
Bids
Building
Landing
Pages
Review
Performance

27. PPC Management
PPC Management
• Pay Per Click market categories are increasingly competitive.
• More advertisers are using keyword research, specific landing pages and feedback from
web analytics to improve the performance of their PPC campaigns.
• As a result, the better performing keywords are becoming more expensive, leading to click
inflation.
• This presentation should help you understand the key aspects of setting up and managing
a successful pay per click campaign in order to optimise your performance
• We strongly recommend to optimise the website with SEO parameters; it helps to improve
the Quality Score which indeed helps to minimize the paid media budget

28. Research your Market Category
Research your Market Category
• Customers, Competitors, Keywords
• Buying Process
• Core Keywords
• Long Tail Keywords
• Website Analytics
• Volumes, Values, Margins
• Conversion is Key
• Local vs. National vs. International

29. Plan & Structure Campaign
Plan & Structure Campaign
• The Search Marketing Mix
• Budgets
• Campaigns
• Ad groups
• Keywords
• Match types
• Landing pages

30. Write advertising Copy
Write advertising Copy
• Matching Copy to Keywords
• Crucial for Click-Through Rate
• Tailored Ad Groups
• Use all Four Lines
• Headline
• Copy lines
• Display URL
• Call to Action or USP
• Minimise Keyword Insertion

31. Organize Bidding
Organize Bidding
• Understand Value of Clicks
• Know value of Conversions
• Quality Score is Key
• Set up a Keyword Match Hierarchy
• Bid more only when Quality Score is High
• Reduce Bids if Conversion Cost is Unprofitable

32. Select & Build Landing Pages
Select & Build Landing Pages
• Send click traffic to most appropriate page
• Build if one does not exist
• Keep the landing page simple
• Focus on achieving goals
• Ecommerce sales
• Lead generation
• Eliminate distractions
• Learn from successful landing pages

33. Track & Review Performance
Track & Review Performance
• Establish Key metrics
• PPC Reports and Analytics
• Cost Per Click (CPC)
• Click-Through Rate (CTR)
• Conversions
• Cost Per Conversion
• Cost Per Sale
• What is Target ROI?

34. AMEND, TEST & Tune
Track & Review Performance
• Look for Conversion Winners and Replicate Components
• Look for Blockages and Eliminate
• Eliminate Negative Terms
• Test Different Keywords
• Test Different Copy
• Test Different Landing Pages
• Test Different Bid Levels

35. Plan of Action for Brand Reach:
Plan of Action for Brand Reach:
• Reviewing the most relevant and searchable Keywords
• Creating the website content
• Creation of responsive website
• Regular blogging with Infographics
• Blog marketing
• SEO of the website
• SMO –Facebook, Twitter, LinkedIn, Instagram
• Powerpoint presentation
• Powerful Videos creation with social message
• Google Adwords (SEM)

36. 36
Some Of Our Esteemed
Clients

41. Let’s get going ….
iContent
Call : +91 9870065900 Email: info@icontent.co.in Visit : www.icontent.co.in