VIRTA, building interest based communities. A presentation of a Greek startup participating in the WEBIT startup challenge event in 6-7 November 2013 in Istanbul.
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
VIRTA start pitching in WEBIT startupchallenge
1. { We build online communities
Apostolos Vontas
VIRTA Co-founder
avontas@vilabs.eu
Technopolis ICT Business Park, Thessaloniki, GREECE
www.virta.gr
2. What people do until now
You want to go online:
Visibility
Marketing
Revenues
What can you do?
Create an online community!
What is the most obvious?
CREATE A
PAGE !
4. Is this enough?
This is where we grabbed the opportunity for
A cloud based platform for building interest
based communities over a public space.
•
Have FUN
Keep fans ACTIVE and ENGAGED
•
Have a BETTER MARKETING potential
•
Can generate direct PROFIT and VALUE
•
5. Now watch this
The first running VIRTA community
PAOK Basketball Club /PAOK Sports Arena
in Thessaloniki, Greece
7. Uniqueness for the
•
•
A 360 view
A unique view
perspective
created by
multimedia
Upload, view, com
ment & search
multimedia from
users experience
Gamification
technics. Provide
incentives:
• Leaderboard
• Badges
• Campaigns
•
•
•
•
Advertisement
space,
New and direct
communication
channel
Dedicated
community
Online ticketing
8. Technology
Everything is on the cloud
HTML 5
Gamification techniques
Efficiently uploading and viewing multimedia
Support most video formats and ranges of quality levels
Running in all browsers and platforms
9. Sales and Marketing
Our CUSTOMERS
Basketball and football clubs
Owners of a sports arena or stadium
Dedicated offline community sustained & expanded online
Our 1st customer: PAOK BC Sports Arena
A best practice - Go around with a
>1000 users
>3000 items
Exhibit the added value:
>20% profit increase
10. COMPETITION
There is nothing similar in the market
Social networks like Facebook, can be
supportive
but do not have our features and cannot offer
our services.
12. Status and Milestones
1.
Continue MARKETING: users (1000) & content (3000)
2.
Release officially MOBILE application
3.
Finalizing the gamification (BADGES are missing)
4.
PARTNERING with online ticket sellers
5.
ACQUIRE 10 new customers
6.
PARTNERING with local resellers in other countries
Some say Facebook is all the social media anyone would ever want or need.You can create your online communityYou can place your basic information,You can post, news, photos and limited videosSo what is this Unquestionably, as it nears one billion accounts, in the solar system of social media, Facebook is the Sun — the gravitational center around which everything social revolves.However current trends show that users are rapidly adopting new interest-based social networks such as Pinterest, Instagram, Thumb, Foodspotting, Fitocracy, so that enable users to focus and organize around their interests first, be rewarded and have fun. Here is were we found the opportunity and positioned VIRTA as an interest based social network, around
Because here in VIRTA we are creating a virtual environment HasFUN - A unique view perspective created by multimedia generated by the users/fans, in a 360 view of a public spaceKeeps fans ACTIVE and ENGAGED, through gamification technicsHas a BETTER MARKETING potential, sustain the offline community Can generate direct PROFIT and VALUEVirta builds and sustains a community of users/fans around the public space and let the community upload, view, comment and search multimedia content of their experiences. Available gamification technics can provide incentives and keep the user commitment.
In this respected we positioned ViLabs as the supportive environment that provides….A 360 view A unique view perspective created by multimedia Community upload, view, comment and search multimedia content of their experience in your arenaProvide incentives through Gamification technics like, leaderboard, badges and campaignsExtra advertisement space, A new and direct communication channel A dedicated community, online ticketing
Basketball and football clubs that operate or even better own a sports arena or stadi-um, are most suited customers, as they have already in the real offline worlds a dedicated community that can be sustained and expanded in the online world continuously and not only during the games. There is the aim to use PAOK BC as a best practice, and show the added value through the online user community created, the content generated and the financial profit gained, through quantitative and qualitative metrics.Size of the user communitySize of the content generatedFinancial profit gainedHow will you introduce your product or service? How will you achieve critical mass? Sorry but “we’ll go viral”isn’t a strategy. Neither is “word-of-mouth.”Tactics, tactics, tactics--not wishful thinking
Assume that the audience knows as much, and maybe more, about the segment as you do. If you say “we have no competition,” it usually means that you’re either (a) clueless or (b) addressing a market that doesn’t exist.The reason why you want to show what you can’t do is to build your crediblity. If you’ll admit how your competition is better than you, people are more likely to believe you when you discuss how you’re better than your competition.
Where are you now? What are the next 2-3 big milestones?Raise 50KE to
Where are you now? What are the next 2-3 big milestones?Raise 50KE to
3-4 key people. Highlights only. Use the logos of recognizable past employers. Do not list your accountant, law firm, and other vendors. You’re paying them. They’re not “investing” in you. If you’re going to list advisors, ensure that they are really well-known for the market you’re going after.
Not just reach 10 public spaces that can sustain a small businessBut build online communities on a large scale all over Europe.