1. Videocon Case Study
LARGEST DTH
SERVICE PROVIDER OF INDIA
Control your favourite
TV channels & shows with a Mobile App
AVAILABLE ON THE GET IT ON

2. Overview
Videocon is an award winning DTH service provider of India, with over 20000+
employees and offers almost 600+ channels to 8 Crore consumers across
different cities and states. Its advanced state of art technology and versatile
functionality have enabled Videocon to acquire consumers from different
linguistic backgrounds.
To enhance its reach across each and every household in India, the client
engaged with Affle AppStudioz. This was done with an objective to offer a
diverse platform to its customers so that they can enjoy quality services
seamlessly without any interruptions. Hence, came along an app that was
specifically designed to cater to a huge variety of audiences on mobile.

3. The Challenge
To develop a mobile App that could replace the TV remote was not a simple task and there were several challenges
that needed expert supervision. However, with the help of our highly skilled and visionary team of developers, Affle
AppStudioz was able to deliver a quality app that stands as a fine example of advanced technology.
To ensure smooth & seamless usability of the App, our developers implemented the following measures:
Use of core media to
overcome the
problem of media file
sharing as the DTH and
mobile phone are con-
nected via
bluetooth.
Tethering for media
file transfer from
mobile to the DTH
and vice versa.
Unity managed the
over all design to
implement the
complex animation.
Sync adapter
framework to
manage and
automate
data/internet
transfer.
Native & Unity UI
for faster
communication.
1 2 3 4 5

4. Initial Requirements
Simplistic
design
2
Should support
Android
5
Different modes
of dial
3
Must be user
friendly
1
Smartphone as
gamepad
4

5. Our Approach
Market Research & Analysis
As the target was PAN-India and the client wanted an app that helps the user to easily manage a TV, we adopted a holistic market
research based on the targeted users.
Mind Map
Keeping in mind the targeted users, a mind map was created before the initiation of the project. This led to the quick identification
and understanding of the desirable features for the App to ensure that it works like a remote and renders a true feeling of a remote
control through a mobile device.
Wireframes
In this stage, we examined the individual interference elements to arrive at a format for getting these elements together such that
they form the actual screen for the user to interact. As a result of our thorough and methodical approach, Affle Appstudioz was able
to present a unique App with a groundbreaking user experience. This was achieved through a series of experiments through various
methods like allowing a user to- easily navigate, listen to music via bluetooth, get social media notifications directly on the screen and
play games easily via gamepad.

6. Research
Seamless connection
between unity
& native
(vice versa)
Feasibility in sending
HID values from
Android & iOS via
HIP protocol
Performance optimization
for different operating
systems
Check communication
between iOS app
& STB.

7. Our team of creative nerds conducted a series of research workshops
with illustrators, visualizers, UI specialist & unity experts to gather an
understanding of the targeted users on the basis of age groups, cities
and language. Thereafter, they came up with a number of designs
suggestions. After carefully considering a number of options we
decided that a flat background with 3D icons characterising the
buttons should go on the design end. This will enable the user to
actually get the feel the functionality of a remote & use it in the
form of a mobile.
Our Design Approach

8. When the client came to Affle AppStudioz, they wanted an app that serves 8 crore users across India and hence, the
development was carried out on all the three platforms iOS, android & windows. Keeping in view the targeted audi-
ence, segmentation process was initiated on the backend panel that indirectly helped in audience intelligence.
Technology Stack
The App supports
The most advanced Android version of 5.1.1
Unity for design implementationiPhone 4 & above
iOS 5 & above
WP7.1.
Music from set top box

9. With a target of covering around 100 million users through this app,
the UAT was carried out among users of different age groups across
different states in India. Initially, our UAT team conducted a pilot launch
among 200 users according to defined categories. This was followed by
increasing the sample size to 500 and then, 5000. In fact, this proved to
be one of the biggest testing campaigns that was ever run by Affle
AppStudioz. At the same time, another team of engineers worked upon
running an integration testing program to validate all the functional
aspects, performance and reliability of the major design items. After
going through all these processes, the App was thoroughly tested for
bugs and was later approved for release.
User Testing

10. Sanjay Thapa
Nice app. Does the job well and is easy to use. A must use app!
Cheers
Ruchika Verma
Works like a charm. Wish I'd found it sooner! It connected easily with the TV. Just
get a Nexus Player and enjoy the experience.
Results
Learn more about us
sales@appstudioz.com
http://www.appstudioz.com/,
http://www.affle.com