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App Store Optimization For Extreme Newbies (Do not read if you're on a diet!)
Ever wondered what App Store Optimization is exactly?
Find out with this fun and easy presentation!
In this presentation, I (Laurie Galazzo, content strategist at AppTweak) actually tried to explain you, in the easiest way possible, how App Store Optimization works and why it is important to implement it in any App Marketing strategy.
Warning: contains explicit visual content that may offend people on a diet.
Share it with your friends if you liked it (or if you like cheeseburgers) and help everyone understand the importance of ASO!
Oh and also, if you have an app, discover its ASO report on www.apptweak.com. It has already been done! Don't believe me? See for yourself! www.apptweak.com
Classic definition (Wikipedia)
“App Store Optimization (ASO) is the process of improving the visibility of a
mobile app (such as an iPhone, iPad, Android, or Windows Phone app) in an
app store (such as iTunes for iOS or Google Play for Android). Just like search
engine optimization (SEO) is for websites, App Store Optimization (ASO) is for
Got it now?
...Okay, let’s make this easier.
Let’s start by taking
Cheeseburgers, to be more
Wait. Are you on a diet?
Sorry then, this will not help you
struggling against your hunger.
Where were we?
Uh yes. Cheeseburgers!
Okay. Now you might be wondering what could
be the relation between a burger and App Store
...can be compared to the
elements of your app!
All the ingredients
making a classic
...When submitting an app on the Apple App Store, app
developers can include a certain amount of keywords (100
characters) in what’s called the “keywords field”.
These keywords will help the App Store (based on an
algorithm) to rank an app in the search results according to
what users type during their searches.
There is no such field for Google Play apps so keywords
from the app description are used instead by the algorithm.
Let’s first recap all the elements composing an app:
- The product: the app itself.
- App Name: the title of the app.
- App Icon: the icon of the app.
- App Screenshots: the screenshots of the app.
- App Description: the description of the app.
- Reviews & Ratings: what users think of your app.
- App Keywords: the keywords from the “keywords field” (Apple App Store) or
from the app description (Google Play Store)...
And finish at the bottom.
from the top.
1. Sesame seeds
= App Icon
à Your app icon is the 1st thing people see
when browsing the app store.
à If well-crafted, your app icon will make
your app look good and appealing.
à Your icon should not be overloaded with
too many things, this would confuse
2. Top Bun
= App Screenshots
à Right after seeing your icon, people see your
first 2 screenshots when browsing the app
à Just like for food, visual is extremely important.
Screenshots are a powerful way to drive
à Bad quality screenshots won’t make people
want to download your app: your screenshots
must be high-quality and thoughtfully crafted.
à Keywords from the iOS keywords field, or
from the description on Google Play,
are extremely important.
à They need to be carefully and thoughtfully
chosen to perfectly fit the app and its
à Just like sauce, keywords can change
everything. If well-optimized, they can
increase the visibility of an app in the store.
= App Description
à App descriptions are just like pickles. Annoying. And most of the
time, unread (or uneaten).
à App descriptions are however essential for the people who actually
read the app. In other words, it won’t harm people who won’t read it,
but would annoy those seeking to read more about the app if it was
missing. Just like pickles!
à App descriptions should be clear and easy-to-read.
à It’s still important to remember that keywords in Google Play apps
play a role in the App Store algorithm and that iOS app’s
descriptions are important in terms of SEO since the iTunes app
page is ranked in search engines (like Google).
= App Name
à How would you designate an app if it had no name? Be creative
à However, just like cheeseburger got his name out of its most
important ingredient, your app name should also contain its
most important elements!
à That’s why it is important to use relevant keywords in your app
title. But be careful: don’t put too many keywords (4-5), use the
right dose and combine them together so that they become a
strong and meaningful phrase.
Like keywords would all melt together. (see what I did there?)
= The app itself
à The most important element of your whole business is... The
app itself! Like a patty, your app must be cooked perfectly!
à You can work as hard as you want on the other factors: if
your app is bad, you won’t succeed.
à Find a niche. Analyze what’s missing, what people actually
need. Be the solution to an existing problem. Be an engaging
game. Make people’s lives easier. Be creative. Be funny... Be
anything you want. But be good.
à Don’t be afraid to come up with something unusual: veggie
7. Below Bun
= Reviews & Ratings
à Reviews & ratings are extremely important. The app is resting
above them just like a burger would on its bun.
à They influence drastically users to download or not to
download the app.
à They attest the authenticity and the quality of the app.
à Users trust other users.
à The more positive reviews and ratings = the higher the ranking
in the store = the biggest chances of being downloaded.
à Encourage users to leave a positive feedback. Use push
Your app is like a
I told you!
The point is to maximize your
chances of being discovered!
You need to optimize
each of these factors.
Because this is all about pulling
users towards your app.
And therefore increase
your organic downloads.
This is called App Store
These users will therefore
be high-quality users.
Just like a perfect cheeseburger.
The process of improving
all the factors of your app
to make a perfect “whole”.
It won’t sell itself on its own.
There’s just too much
Crafting a great app is
not enough anymore.
It’s a common mistake.
Don’t publish your app on
the Store without
There are plenty of tools
and services that can help
Start App Store
Optimization right away!
Share this presentation with your
friends if you want to help them
with their ASO (not their diet...)
What are you waiting for to
become the next ASO Chef?
Who am I?
Laurie Galazzo, Content Strategist at AppTweak (and I LOVE )
Email me if you want to talk about ASO (or food?)
Guess what? The ASO report of your app is already done.
Discover it on
How’s your burger doing? Is there anything missing?
Cheese, sauce... pickles maybe?
Let us help you cook the perfect burger!