Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.

Welcome to MAMA Minsk!

153 vues

Publié le

Join AppsFlyer Co-Founder and CTO, Reshef Mann, and Alexander Grach, Head of Sales EMEA, as we kick off by taking a look at some of the remarkable trends in the dynamic Central and Eastern European mobile market.

Publié dans : Technologie
  • Login to see the comments

Welcome to MAMA Minsk!

  1. 1. GLOBAL GROWTH Eastern European advertisers have seen huge increases in non-organic installs globally in the last twelve months Q2 2018 Q2 2019 +240%Y-o-Y
  2. 2. GROWTH MARKETS The growth is coming from the USA, Russia, Brazil, India and Mexico, as well as Western Europe and Asian markets, such as China and Vietnam +233%Y-o-Y
  3. 3. BELARUS & CHINA GROWTH Belarusian developers have seen huge growth in non- organic installs from China in the last 12 months +147%Y-o-Y Growth in non-organic installs from China
  4. 4. +60% +70% +70% NEW MARKET ENTRANTS Growth is being driven by a significant increase in the number of Eastern European companies running high volume UA campaigns +83% +87% +74%Y-o-Y Growth in companies companies running paid UA campaigns in the last 12 months.
  5. 5. BELARUS MARKET GROWTH Belarus is one of the major startup hubs in Eastern Europe +268%Y-o-Y Growth in companies with >25k+ non-organic installs per month in the last 12 months.
  6. 6. SMALL BEGINNINGS
  7. 7. OPPORTUNITY
  8. 8. “Business happens over years and years. Value is measured in the total upside of a business relationship, not by how much you squeezed out in any one deal.” MARK CUBAN VALUE
  9. 9. EVOLUTION
  10. 10. HOW TO CREATE SOMETHING USEFUL?
  11. 11. noun MATHEMATICS noun: invariant; plural noun: invariants 1. a function, quantity, or property which remains unchanged when a specified transformation is applied. INVARIANTS
  12. 12. FOUR ELEMENTS Mission Critical MarTech
  13. 13. PLATFORM MATURITY
  14. 14. Multi-Touch Attribution Ad Revenue Reporting People-Based Attribution Live Alert & Mobile App Powerful Deep Linking Real-Time Data Uninstall Measurement Customizable Reporting Flexible Lookback Windows Rich In-App Events Fraud Prevention Ad Spend Measurement Validation Rules Audience Segmentation Custom Dashboards
  15. 15. DATA ACCURACY
  16. 16. John Wanamaker 1838-1922 “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”
  17. 17. Garbage In Wrong Input Wrong Decisions Garbage Out Wrong Output
  18. 18. 1. Misattribution 2. Fraud
  19. 19. THE BLEEDING CASH CYCLE
  20. 20. UNBIASED
  21. 21. 1. We do not sell data 1. We do not have a data play 1. We sell only to advertisers CONFLICT ZERO OF INTEREST
  22. 22. PRIVACY & SECURITY
  23. 23. 3rd Party vendors are given access to their clients’ most valuable and sensitive asset: THEIR USERS’ DATA
  24. 24. 1st Party 3rd Party Easy access PICK THIRD PARTY VENDORS WISELY & AUDIT REGULARLY
  25. 25. 1st Party 3rd Party No access CHECK THE BACK DOOR & THE FRONT DOOR!
  26. 26. YOU’RE ONLY AS SECURE AS YOUR WEAKEST VENDOR
  27. 27. THANK YOU!

×