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Go! Taxi App Konzept und Design by Apps with love

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go! gewann den Master of Swiss Apps Award 2017. Am simsa Late-Afternoon Talk hat Stephan Klaus (CEO von Apps with love) das Projekt vorgestellt. Diese Präsentation zeigt wie dieses Projekt von der ersten Idee, dem Naming, dem CI/CD Design, Screendesign bis hin zur technischen Umsetzung und der Vermarktung umgesetzt wurde. "Taxi fahren war noch nie so einfach! Die go!-App ist die Schweizer Zukunft des Taxifahrens."

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Go! Taxi App Konzept und Design by Apps with love

  1. 1. DIE SMARTE TAXI-APP WITH LOVE Stephan Klaus CEO | Co-Founder
  2. 2. Stephan Klaus / Apps with love
  3. 3. Designentwicklung Stephan Klaus / Apps with love
  4. 4. USABILITY KONZEPT 
 UND DESIGN - DER SCHLÜSSEL ZUM USER Stephan Klaus / Apps with love
  5. 5. Einfach bedienbar Stephan Klaus / Apps with love
  6. 6. Sofort verständlich Stephan Klaus / Apps with love
  7. 7. Stephan Klaus / Apps with love Schnelles Onboarding
  8. 8. Stephan Klaus / Apps with love Main Screen
  9. 9. EINTAUCHEN UM 
 ZU VERSTEHEN Stephan Klaus / Apps with love
  10. 10. Besteller App Fahrer App Nicht nur eine App, ein neues Taxi-System
  11. 11. KOMPLEXITÄT KINDERLEICHT BEDIENBAR MACHEN Stephan Klaus / Apps with love
  12. 12. Kommunikation Fahrer - Passagier Stephan Klaus / Apps with love
  13. 13. Am Anfang war das Wort Stephan Klaus / Apps with love
  14. 14. GO! MARKENENTWICKLUNG Logoentwicklung Go! Vorschlag 1 Stecknadel Farbpalette Sticker auf Partner-Taxi Basis: Logo schwarz Rot, Lachsrot Anthraz Sekundärfarben Winkel 15 ° Schutzraum im Kreis id im Kreis – go! Styleguide Logofarben – go! Styleguide Basis: Logo schwarz Rot, Lachsrot Anthrazit Blau Primärfarben Sekundärfarben Herleitung: Stecknadel Logo
 Besteller App Logo
 Fahrer App Konstruktion Stephan Klaus / Apps with love
  15. 15. GO! KAMPAGNE 18.50 FIXPREIS CHF ZIEL Speichergasse 4, 3011 Bern SUISSE CAB 24Standard START Landoltstrasse 63, 3007 Bernca. 10 MIN Hol Dir die App go-mobility.ch Einfach von A nach B Ziel eingeben, Fahrzeug wählen und zum Fixpreis ankommen. 18.50 FIXPREIS CHF ZIEL Speichergasse 4, 3011 Bern SUISSE CAB 24 Standard START Landoltstrasse 63, 3007 Bern SUISSE CAB 24 Standard 12 MIN 7 MIN 9 MIN ca. 10 MIN Hol Dir die App go-mobility.ch Flyer Fahrzeug Sticker Stephan Klaus / Apps with love
  16. 16. DU BESTIMMST DEN FAHRPLAN Einfach von A nach B: Ziel eingeben, Fahrzeug wählen und zum Fixpreis ankommen. Hol Dir die App go-mobility.ch TAXI ODER LIMOUSINE? Einfach von A nach B: Ziel eingeben, Fahrzeug wählen und zum Fixpreis ankommen. Hol Dir die App go-mobility.ch ÜBERALL UNTERWEGS Einfach von A nach B: Ziel eingeben, Fahrzeug wählen und zum Fixpreis ankommen. Hol Dir die App go-mobility.ch GO! KAMPAGNE Stephan Klaus / Apps with love
  17. 17. Was kommt noch? Stephan Klaus / Apps with love
  18. 18. Stephan Klaus / Apps with love

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