1. What is the Lifeblood of Money Crashers?
Business Summary
Money Crashers is an online personal finance site, devoted to helping people make smarter
money decisions in their everyday lives. They provide valuable and relevant information on a
variety of topics ranging from ways to save money in your everyday life, retirement, and
investments. Their diverse topics range from how to make your home more energy efficient
to extreme couponing to the best cash back credit cards.
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2. Why is Trust important for Money Crashers?
Customer trust is the lifeblood of the business. Competition in the industry is high, and there are
many other places readers can go for personal finance education. By building a reputation that is
based on trust and credibility, they have been able to sustain solid readership growth for several
years now.
How they gain Customer Trust
For an online business, it’s not easy gaining trust from people, but Money Crashers has found
that building customer and client trust through the reputation of their site is the best way. Quality
content is always their number one priority, and they know that readers can see right through any
attempts at trying to provide a shoddy service. In addition, it’s best when they try to truly
connect with their readers and answer any questions. Readers get a personal response back from
Money Crashers as well as maybe seeing a written article based off the question that people have
asked. They do a good job to actively engage their readers to participate in discussion-based
articles.
Does that Really work?
Responding to peoples personal questions can definitely build the trust in customers. People post
real-life questions about their personal financial difficulties which get answered by the authors.
Money Crashers has been able to help many people overcome their obstacles and improve their
daily finances. By being able to showcase examples like these to other readers, they can
immediately prove themselves as a trustworthy and valuable source. Also, the fact that thousands
of readers have chosen to subscribe to their daily content is a big reflection of the value they see
in Money Crashers.
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3. Other ways to Gain Trust
Communication with the audience is imperative. When writing articles, they write in a way that
is easy to read and comprehend while still respecting the intelligence of their readers. It’s
important for them to focus on the brevity but also try to maintain comprehensiveness. They
know their readers live very busy lives, and need answers to their questions or advice on
personal finances in a short and concise fashion. It’s obvious that if their posts were filled with
fluff, their readers would be tempted to skip their content and go elsewhere.
An important thing Money Crashers keeps in mind is making sure to never speak “above” their
readers. It can be found on competing articles that authors assume the readers are experts on the
topic and go right into the finer aspects of the said topic. When Money Crashers speaks, they
make sure to define and explain the idea before moving into its more detailed points.
Instead of paying for expensive forms of advertising, they have decided to recently use free
forms of advertising that they felt would be more effective. Readers can differentiate between
genuine ads and ones that are purely funded by money. Thus, we recently began to utilize
some tips to use a Facebook page for business marketing, which has allowed them to only
showcase our content and service to those readers who are interested in financial education. The
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4. result has been a significant increase in readers, and a reduction in unpleasant people bombarded
by unnecessary advertisements!
Showcasing Their Trust
Money Crashers showcases their trust with a little section called “Featured In.” They find that
forcing their readers into trusting their site can be a turnoff, thus, they hope their content can
speak for itself.
The Future for Money Crashers
Other ways to cater to their readers would be through potentially trying out podcasting and
video. Some readers have already shown interest in these areas, so it’s their job to accommodate
those people and provide and an alternative way to take in financial education.
You can find Money Crashers at http://www.moneycrashers.com/
©2012 Trusted Business.com. All Rights Reserved.