1. THE TOP 5 REASONS YOU SHOULD FINE-TUNE YOUR
COMMUNICATIONS PLAN
Reason #1 – if it turns out they think you are deliv- As you receive client input and feed-
ering the wrong service or product. By back you’ll be better equipped to
Direction, direction, direction. A lot of
focusing on the who, when, where and continually fine-tune your commu-
time is lost when you are chasing the
how you’ll draw the people you want nications methods, to better serve
wrong audience, the message is lost on
to you. your clientele, who will
the audience you’re targeting, or you
buy/invest/employ your ser-
are using the wrong methods to get
vices/donate...And the cycle contin-
your message out there. Creating or
ues.
fine-tuning your communications plan
will help you strategically determine
Reason #5 –
the direction you should be headed,
Establish yourself as an industry
saving you time, stress, and money.
leader. By attracting the right clien-
Reason #3—
tele, building and improving those
Save money. When you’ve discovered relationships, and saving money
who you should be targeting and how which you can wisely spend else-
best to make sure those clients receive where, you will quickly position
the messages and information you yourself as a trusted source for a
need them to, you won’t waste the product, service or philanthropy.
money and resources exploring or us-
ing unprofitable venues. It’s as simple
Reason #2 – as that.
Attract the clients you want. Without Reason #4—
the appropriate communications, mes- Two-way communication leads to bet-
sages, and channels you could very ter relationships. With corporate
well be setting yourself up for head- and/or social responsibility as buzz-
aches and heartache. By attracting or words these days, your audiences and
positioning yourself to the wrong clien- publics show their appreciation of the
tele you are not advancing or promot- Alba Public Relations
information and transparency you P.O. Box 1983
ing yourself in the domain of expertise provide by buying your prod- Huntingdon, Quebec
in which you are successful and could J0S 1H0
uct/investing in your com-
even be setting yourself up for trouble pany/employing your ser- Phone: 450.370.8357
Fax: 450.264.8284
E-mail: april@albapr.ca
© 2009—Alba Public Relations