2. I N T RO DUCTON
• Starbucks Corporation - an American global coffee company based in Seattle,
Washington.
• Largest coffee-house company in the world with 20,891 stores in 62 countries.
• President and CEO - Howard Schultz.
• Places high value on ethical behaviour and company-wide diversity.

3. M I S SIO N S TAT EMEN T
• “To inspire and nurture the human spirit – one person, one cup and one
neighbourhood at a time.”
• This is done through their commitment to the following principles:
1) Coffee
2) Partners
3) Customers
4) Stores
5) Neighbourhoods
6) Shareholders
(Starbucks Mission, 2012)

4. STARBUCKS STAFF ARE CALLED
‘PARTNERS’
Partners enjoy excellent benefits and share in our financial success through our
signature programs that we proudly offer to part-time and full-time partners, including :
• Comprehensive health coverage (medical, dental and vision).
• A stock equity reward program – in fact, Starbucks continues to be one of the only
retailers to offer a stock program that includes part-time retail hourly partners.
• Partners are offered education benefits, tuition assistance and free coffee, paid
vacation, and more.

5. C O R P OR ATE S O C IAL
R E S P ONSIBIL IT Y
• Ethical sourcing: “To develop strong, long-term relationships with farmers to ensure
that we buy the high-quality coffee our customers expect. By 2015, our coffee will be
grown using ethical trading and responsible growing practices.”
• Environmental Stewardship: “By 2015, 100% of our cups will be reusable or recyclable
and reduce our environmental footprint through energy and water conservation,
recycling and green conservation.”

6. • Community Involvement: “We believe in being
involved in the communities we are part of- bringing
people together, inspiring change and making a
difference in peoples’ lives.”
• By 2015, we plan to contribute one million volunteers
hours each year to our communities.

7. • PARTNERS : While Starbucks workers also have
more specific titles, including barista and shift supervisor,
the Starbucks corporation has long referred to their
workers as "partners." This term is intended to make
clear how integral Starbucks employees are to the
company's success.
• RESPONSIBILITY : Starbucks aims to work ethically
with all of its suppliers, offering the providers of their fine
Arabica coffees fair value for the beans they work so hard
to grow. The company also practices environmental
friendliness, choosing eco-friendly options whenever
possible.

8. FA I R T R A D E
• In 2000, the company introduced a line of fair trade products.
• According to Starbucks, they purchased 2,180 metric tons (4.8 million pounds) of
Certified Fair Trade coffee in fiscal year 2004.
• They have become the largest buyer of Certified Fair Trade coffee in North America
(10% of the global market).
• All espresso roast sold in the UK and Ireland is Fairtrade.

9. O RG A N IZ ATIO NAL C U LT URE
• “We strive to create a culture that values and respect diversity and inclusion.”
• “We expect to be a leader in diversity and inclusion, from our partners in the field to
our senior leadership teams.”
• “We expect that all leaders within Starbucks practice a behaviour that demonstrates
inclusion.”
• “The goals of the Diversity and Inclusion team include building a diverse workforce,
increasing cultural competencies, shaping a culture of inclusion and developing a
diverse network of suppliers.”

10. • Tax avoidance has
caused some bad
publicity and
undermined Starbucks
CSR.
H O W E V E R … … . .