Case Studies in Strategic
Communication:
“Using The Social Media
To Encourage Internal Stakeholders”

Group Members
Aqeel Gull
Ahsan Umar
Abdullah Syed
Tazeen Tanveer
Aysha Javeed
Iqra Bahadur

TABLE OF CONTENT:
1. Introduction of TFA
History, Problem
2. Mission and Research
Initiatives:
3. Monday Minute, Weakly Tie-up
4. Live Stream Broadcasting, The Chat
5. TFA Hub, Yammer
6. Conclusion

Introduction of TFA
What is TFA Stands For?
Based in New York
Working in 51 Regions off USA
Approximately 11,000 Teachers
2400 Staff Members

History
Formed in 1989 by Wendy Kopp
Started with 100 students
10 Million Students studied through TFA
Four straight years in “FORTUNE-100”

Problems
Lack of Communication among staff
Monthly Newsletter, pages upon pages
Lack of Passion, Connectivity and Enjoyment
In 2010, Justin Fong Joined TFA
His Initial charge for communication gap

Mission
Telling Inspiring stories
Uniformly distribution
Connect People
Provide Opportunities

Research
Listening Tour
About 100 individuals across the organization
to gather input and identify opportunities
Precipitated many of the ideas that followed

Monday Minute
Kept brief along the lines of twitter
180-character limit
Sent each Monday at 9 am
Tells that what’s going on in organization

Weekly Tie-up
News update, Recap of previous
Shared on Fridays
Link inside Monday minute, added as subpart
Include videos and links

Live Streamed Broadcast
Importance
Involvement
Conversations
Expressions Expressed

The Chat
Similar to Broadcast
Part of their Routine
Emotionally charged moments
According to Clark:

TFA Hub
Internal website
Business-to-business website
Provides a Platform
Charge a transaction fee

Yammers
Opened up opportunities for the CEOs
Real-time interaction
Help to build community
Fill communication gaps who are far away
from others

Conclusion
Use of Social tools to make work easy
Solution for the organizations having such
problems
2015 Survey of American society of Training
and development