AgentsLive is a multilingual operating platform that aims to bridge services between lotteries and retail customers. It provides lottery results, sports betting information, videos and marketing materials on customer-facing displays in retail locations. AgentsLive allows lotteries to better engage customers, promote products, and directly communicate with retailers. It provides retail channels with more services to strengthen relationships between lotteries and their agency networks.

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AgentsLive
“Minimizing Degrees of Retail Customer Separation”

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Introduction
Land based channel innovations “will bring
the power of the web right were the Players
can touch it”.
IBM Reveals Five Innovations That Will Change Our Lives within Five Years

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ConceptIntroduction
Interactive platforms enable an Operation to interface directly with its customer base and
provide Personalized Services on a number of levels.
However in the land-based distribution network and especially wherever a “shop-in-
shop” setup exists, the Operation’s interface with its retail customers is fundamentally
restricted to a transactional interaction with the Agencies’ staff and the display of some
“competing for space and consumer attention” marketing material.
Traditionally in the Lottery Industry many terminal manufacturers have incorporated with
their POS terminals a Customer Display Screen. However these screens usually provide
standard, non-personalized information only related to the ticket transaction and in their
idle mode; may also provide some Promotional Screen Shots related predominantly to
“Jackpots”…

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Solution- Features
Aqueria International in conjunction with Digimagix has launched AgentsLive (Feb.
2013), a multilingual operating platform that aims to bridge the services gap between a
Lottery’s Operation and its land-based retail customer and empowers both, the Lottery’s
Marketing team and the Lottery’s Agencies (where applicable) to enhance the Land
Network’s Player experience.
AgentsLive provides:
Lottery Game Results / Content
 Draw and Rapid Draw Games results (Bingo, Keno, etc.)
 Sports Betting Live Score and Event feeds (e.g. Game streaming / Highlights)
 Games Content
 Jackpots, Upcoming events, new product launches
 Sports Book
• Event: Time, Date, League, Tournament
• Event Odds and Odds Changes
• Event Results Archive
• Event Team’s and League Statistics

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Solution- Features
Lottery Administration tools to deliver
 Agent Training Videos, Lottery news/alerts
 Direct communication with any number of retailers (one, groups, all)
 Player Cross-promotional and Marketing activities
 “How-to-play” videos
 Community news
 Lottery WebTV and /or Entertainment programs (Optional)
 Corporate social responsibility and responsible gaming information
Agent’s Administration tools (optional)
 The display of selected fields and/or web-TV programs on a number of TV
screens (irrespective of size) within an Agency
 The display of Local Community news / announcements
 The creation of automated printouts with Game results, promotional material,
etc.

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Solution- Features
Amongst the various distinguishing attributes of AgentsLive is the fact that it empowers
an Operation to: enrich “in-real-time” the Product’s / Service’s related content with
information that appeals to the general public (Weather, Community (Amber) Alerts…),
supporting further an Operation’s Social Welfare and Community initiatives.
AgentsLive (if so desired) can also be utilized to sponsor/support Products and Services of
selected Third Parties in order to generate revenue streams that can potentially offset
the initial capital investment of the VDUs.

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Implementation at OPAP Agencies

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Agent’s Login
Agency’s unique login enables
Lottery operation to communicate
directly with any connected Agent
or groups of Agencies

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Overview - Main / LoadingPage
Promotional Space
Promotional
Space
Display of: Draw Game
results, Weather, Alerts,
Events, etc.
Live Streaming: Draws /
Sports Events
Video Archive

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Filters Info Channels
Running Coupon
Display selected
fields
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Display customisation fields
Overview - SportsBook Coupon
Footer Displays

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Screen Display
Overview - SportsBook CouponDisplay
Footer / Crawler

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Overview - Live Score / RecentResults
Screen Display

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Overview - EventHistory / Statistics

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Overview - EventStatistics
Community news

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Overview - Poster Displays
Print Option

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Summary
AgentsLive can:
 Increase the Lottery’s products exposure within a retail environment
 Enable the Lottery to enhance the services provided by its retail distribution
network and grow the channel’s exposure
 Enhance customer engagement with the Lottery’s Brands
 Create awareness of Lottery Jackpots and new product launches, e.g. Scratch
Tickets, Keno games, Big Sportsbetting events etc.
 Instigate impulse purchases
 Drive revenues and customer loyalty
 Facilitate direct communication on various levels between the Lottery’s
administration and the Agencies in order to synchronize operational and
marketing activities
 Provide useful tools for Agents and help build a stronger relationships with them
 Provide the same level of service in the retail channel as in the interactive
channel

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