According to Gartner Research by 2020, 60% of all commerce and services transactions will be conducted by Virtual Assistants. CodeBaby and Aqueria International have joined forces to offer innovative solutions that can educate and enhance your Interactive Player’s experience with the deployment of “Virtual Gaming Assistants”.

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Engagingcustomerswhenitmattersmost!

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CodeBaby and Aqueria International have joined forces to offer innovative
solutions that can educate and enhance your Interactive Player’s experience
with the deployment of “Virtual Gaming Assistants”.
“The increasing cost of Interactive Player
Acquisition and the fact that these Players
represent only a portion of the Total Player
base, illustrates an obvious growth
opportunity in engaging new Interactive users
and responsibly converting them into Players
with the deployment of better supporting
services.”
ConceptIntroduction
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Summary
A Gaming Avatar
• Greets your Interactive Platform’s visitors
• Provides assistance by navigating them through the
site’s features
• Shows them “step-by-step”, how to:
• open an account
• deposit money
• play the various games you offer and much
more…
With the provision of Analytics Tools, the
platform personalizes your customer interaction
but more importantly, adds value by increasing
Conversion rates and optimizing Business
Performance.
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The Gaming Assistant is the modern and
personal alternative to the substantial volume of
text info pages, that customers rarely spend time
reading.
In short, Gaming Assistants can:
 Enhance your current and new Player’s Interactive experience
and satisfaction
 Build on your Lottery’s Brand Integrity and Trust
 Maximize conversion performance on critical areas like “sign-up”
& “money deposits”
 Reduces Call-Centre workloads and costs
 Support Marketing activities
 Cross-selling and launch of new products
Summary
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ConceptEndorsement
“The technology has demonstrated
its ability to
, and ...is able to personalize
and contextualize customer
interactions.”
“A great virtual Assistant should offer
more than just search;
and assist the customer
through the online interaction.”
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ConceptEndorsement
60%
It’s forecasted that
“...of all commerce and service
transactions will be conducted
by virtual assistants by 2020.”
Gartner Research
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CaseStudies
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“People naturally respond to all online interactions
as a social experience.
Placing a character in an interface makes the social
foundation of mediated interaction explicit…
Online transactions become social conversations.
Difficult procedures can be explained. The web is less
lonely. Technology is easier to use.”
“The personality of an
automated character is
one of the strongest and
most reliable methods to
consistently promote
brand awareness
through predictable
appearance and scripting
of speech and behavior. “
Byron Reeves
Stanford Study Research
How can they help you develop your business:
 Conversion & Engagement
 Deflection / Encourage Self-Help
 Customer Satisfaction

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CaseStudies - Engagement
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 Virtual Assistants created for a large media company
improved engagement significantly. - The average
session time went from less than 1 minute to 20
minutes with the VA, while site traffic went up by 15%.
 Virtual Assistant generated a 20% increase in
conversions at Netherlands-based Doosopmaat.nl
 Results from a recent study indicates the engagement
power of a character when moderating search inquiries.
- When a character asked people to type search
requests into a window, people used on average, three
more words in their requests (averaging about 7 words
per inquiry) compared to identical requests made
without a character.

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CaseStudies – Deflection / EncourageSelf-Help
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HP Viewpoint Paper
“Leveraging intelligent,
interactive virtual agents
to drive quality and
savings in customer
service”
Real-world performance
results
 Research indicates that 92–95% of customer
queries are handled completely by the VA
with no human help
 52–85% of visitors say they would have
contacted the contact center if the IVA was
not available
 Every 1 million chats with a IVA create $7
million in cost savings
 Avatar showed 33% decline in calls to
support centers

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CaseStudies – Customer Satisfaction
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 Less than 1% of customers leave
negative feedback about IVAs
 IVAs are more accurate than
humans and achieve 89-95%
accuracy, versus 81% accuracy for
live agents
 Over 90% of people prefer a
character in interactive sessions
over no character at all.
“Talk to Me”
“7 Reasons a Digital
Character Brings
Value to Your
Website”
“The Benefits of
Interactive Online
Characters”
Center for the Study of
Language and
Information
Stanford University

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Not All IVAs are Created Equally
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static, low
quality, knowl
edge base
1st 2nd
limited
movement,
little more
than decision
trees
some
response
accuracy
measurement
some
reporting
3rd
better graphic
render, highly
accurate
knowledge
base
4th
3D character
with human
movements, r
esponds to
tone
5th
3D character
with human
movements,
mobile, geo
location
6th

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The 6th generation difference
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3D character with human movements
Socially expressive
Evoke responses from customer
Multi-lingual
Natural language query
Integrates with website elements
Exceptional accuracy
Dashboard analytics
Mobile - Geo-location

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custom dialog boxes
call back
social media
click to chat/email
mobile
product up-sell/cross-sell
audio
Majority of Industry
CIVA
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IVAMarket Capabilities

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Call-to-Action Navigation Form Fill Submit
Dialog Box Dialog BoxDialog Box
Conversion Example – Guiding every step
Self-Service Example
Front End
Engagement
FAQ
Knowledge
Base
Click-to-Chat Create Ticket
Dialog Box Dialog Box Data BoxApp Box App Box
ExperienceStream Types
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Thank You
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Virtual Gaming Assistants – An intuitive, cost efficient solution that
will differentiate your Services proposition from the competition.