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Mobile App & Game Biz

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Publié le

Raki Bench - Founder Allo Apps
Sep 3, 2015 at Arab Affiliate Summit, Cairo, Egypt

Publié dans : Internet
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Mobile App & Game Biz

  1. 1. Raki Benchaou Skype: Raki.bench Facebook: Raki Bench
  2. 2. More than 400 Apps
  3. 3. More than 4,000,000 Downloads
  4. 4. Our Agenda Today… 1. The Idea ( Market Research ) 2. Development ( Design & Programming ) 1. Outsourcing 3. Monetization 4. Publishing 5. Marketing ( Making Money ) 6. Case Study 7. Q&A
  5. 5. What & How does it work? • Market Research • Develop App & Game • Integrate Ads & In-App Purchase • Make money from Ads & IAP • Repeat
  6. 6. What & How does it work? Market Research Development ( Outsourcing ) Monetize Publish Tweak & Optimize Make Money
  7. 7. The Idea
  8. 8. DO NOT Reinvent The Wheel !! Market Research
  9. 9. Crush the Castle Angry Birds Market Research
  10. 10. + = Market Research
  11. 11. Study Top Charts
  12. 12. Mobile Gaming is HOT !!
  13. 13. Study Top Charts
  14. 14. Study Top Charts
  15. 15. App & Functionalities • App Categories • Photo & Video, Utilities, Educational • Functionalities • Apply effect, Expense tracker, etc
  16. 16. Gameplay & Theme • Gameplay • Running, Shooting, Puzzle, etc • Theme • Animal, Candy, Zombie, etc
  17. 17. What & How does it work? Market Research Development ( Outsourcing ) Monetize Publish Tweak & Optimize Make Money
  18. 18. I m not a designer neither a programmer Why?
  19. 19. App Design • Look for Style • Look at some amazing art and style in successful apps • Keep it Simple
  20. 20. App Design Examples
  21. 21. • Stock images ( shutterstock.com, www.istockphoto.com gettyimages.com ) • Games Assets (gamedevmarket.net , graphicriver.net, reddit.com/r/GameAssets, chuppaMobile.com etc…. ) • App Graphic assets (graphicriver.net , chuppaMobile.com etc…. ) Art & Assets & Graphics
  22. 22. Outsourcing the App Design • Where to find Artists & Designers? • The Philippines option • How do I hire them? • Job Site : onlinejobs.ph + easyoutsource.com
  23. 23. App Development Tools • iOS - Xcode • Android - Android Studio • 3rd Parties (e.g. PhoneGap)
  24. 24. Game Development Tools • Native (C++, Objective-C, Java, etc) • Library (Cocos2d, SpriteKit, Metal Graphic Frameworks, etc) • Game Builders ( Unity 3D etc…)
  25. 25. Unity 3D
  26. 26. Unity 3D • Windows / Mac OS • Can make both 2D/3D • Publish in most of the Store. • http://unity3d.com
  27. 27. Explaining your project to the Programmer
  28. 28. Explaining your project to the Programmer • Is he going to steal my Idea? • Where to find Programmer? • Look for Companies when you begin. • India, Pakistan, Indonesia, Thailand, Vietnam • How do I know if they are good?
  29. 29. Managing Projects • Track their work • Software ( TimeDoctor, TimeProof etc..) • Communicate • Basecamp, Skype • Setting Goals • ( Weekly, Monthly Target, payment cut etc…) • How do I pay them if I am satisfied • ( Direct via Paypal, Jobsite, deposit, escrow etc..)
  30. 30. Reskin
  31. 31. What & How does it work? Market Research Design & Development Monetize Publish Tweak & Optimize Make Money
  32. 32. Study Top Charts How many monetization channels?
  33. 33. Monetization Channels • Advertising • In-App Purchases
  34. 34. Ad Networks
  35. 35. Advertising Tactics • 100% Fill-rate is a joke • Use multiple Ad networks • Apply Waterfall model • Use Rewarded Video
  36. 36. Waterfall Model Chartboost AppLovin AdMob
  37. 37. Advertising Placement Where in the App I place the ads? • Game start • Game over • Pause screen • Rewarded video • Banners for Content App
  38. 38. Advertising Placement
  39. 39. In-App Purchase Tactics Currency = Coins, Heart..
  40. 40. In-App Purchase Tactics Time = Monetize
  41. 41. In-App Purchase Tactics Timed Offer
  42. 42. In-App Purchase Tactics Free = Rewarded Video
  43. 43. In-App Purchase Tactics Unlock Characters
  44. 44. What & How does it work? Market Research Design & Development Monetize Publish Tweak & Optimize Make Money
  45. 45. Publish WHERE?
  46. 46. App Store(s) • Apple App Store ( 99$ per year ) • Google Play Store ( 25$ ) • Amazon App Store ( Free ) • Windows Phone Store ( 19$ ) • Samsung App Store ( Free ) • Blackberry, Barns&Nobels etc….
  47. 47. What & How does it work? Market Research Design & Development Monetize Publish Tweak & Optimize Marketing - Make Money!!
  48. 48. More? Marketing
  49. 49. App Store Optimization (ASO) “Process of improving the visibility of a mobile app” credit: Wikipedia
  50. 50. Optimization • Icon • Screenshot • Description • Keywords & Description • Price / App Features / etc
  51. 51. ASO • ASO = App Store Optimization • KWO (KeyWord Optimization) • CRO (Conversion Rate Optimization)
  52. 52. Tweak & Optimization
  53. 53. Tweak & Optimization
  54. 54. Tweak & Optimization
  55. 55. Tweak & Optimization
  56. 56. App Discovering
  57. 57. App Discovering source: http://techcrunch.com
  58. 58. Search Behaviour • Category or Genre • game, magazine, olympics • App Title • angry birds, minecraft • Inspirational Search • great app, new app, top app • App Functions • crop photo, download video, camera effect
  59. 59. Keyword Research • Seed Keywords • Brainstorming • ASO Tools • Relative words • Top Charts
  60. 60. ASO “Keyword” Tools • sensortower.com • appcodes.com • mobiledevhq.com • searchman.com • and more …
  61. 61. ASO “Keyword” Tools source: http://sensortower.com
  62. 62. Analyse Feedback credit: Sensortower
  63. 63. Google Keyword Tactics Candy Crush Saga
  64. 64. Google Keyword Tactics Modern War
  65. 65. Localization source: http://sensortower.com
  66. 66. The Principle of ASO • ASO is not “Fire and Forget” Method • Target less competitive kw when start • Pick the battle you can win • Download increase —> Target higher competitive kw
  67. 67. Study Top Charts Best keyword?
  68. 68. The Best Keywords • High Relevance • Less Competition • High Traffic
  69. 69. Viral Marketing • Text • Picture • Video • PS. Don’t only sell the “App” • PSS. Sell the “Story”!
  70. 70. Viral Marketing
  71. 71. Paid Traffic • User Acquisition Cost • CPI > $1 for quality app user • CPI > $2 for gamer • ARPU (Average Revenue Per User) • ARPU > CPI = Profit
  72. 72. User Acquisition Channels • Ad networks • Facebook Ads • Cross Promotion • Other PR Channels
  73. 73. Facebook Ads Strategy Important!! Integrate “Facebook SDK” to track “Mobile App Install”
  74. 74. What & How does it work? Market Research Design & Development Monetize Publish Tweak & Optimize Marketing - Make Money!!
  75. 75. Measure the Result • Learn how people USE your app • Analyse the FEEDBACK, review & suggestion • Analyse the PATTERN of the download & revenue • Study the DEMOGRAPHIC of app users • Study user BEHAVIOR in the app
  76. 76. Analyse User Behaviours source: localytics.com
  77. 77. Analyse Patterns source: localytics.com
  78. 78. Analyse Demography source: localytics.com
  79. 79. Analytic Tools • flurry.com • google.com/analytics/mobile • localytics.com • and more …
  80. 80. Case Study
  81. 81. Case Study : The Idea
  82. 82. • Market Research : Quiz/Trivia apps • App Store Trends : Guess Something • My Theme : Movies ( Harry potter) - Kids Show ( SkyLanders …) • Monetization: In App + Ads Case Study : The Idea
  83. 83. Explaining your project to the Programmer Cost ? 70$
  84. 84. Case Study : The App
  85. 85. Case Study : Revenue
  86. 86. Connection & Mindset • Think as a BUSINESS! • You need to NETWORK to build a NETWORK! • POSITIVE MINDSET is a must! • TAKE ACTION!
  87. 87. Raki Benchaou Case Study with

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