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A Leading e-Payment Solution/ Service Provider How soon can the Arab world accept mPayment? Remittance . m/eCommerce . Topup . Bill Payment Janti M. Abdallah, MBA Division Manager, ePayment Solutions (STS) Executive Director, PAYNET  (an STS subsidiary)
Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Introduction ,[object Object],[object Object],[object Object],[object Object],*  Source: Gartner, Inc 2009
The Market Landscape (Banks & MNOs) ,[object Object],[object Object],[object Object],[object Object],[object Object]
A sample business opportunity ,[object Object],[object Object],[object Object],[object Object]
Research Problem ,[object Object],[object Object]
Research Population ,[object Object],[object Object],[object Object]
Variables Affecting MP Adoption ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Variables Affecting MP Adoption ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Variables Affecting MP Adoption ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Classification of MP (Model 1) Source: ONDRUS and PIGNEUR, 2006
Classification of MP (Model 2) Source: KREYER, POUSTTCHI and  TUROWSKI , 2003
Classification of MP (Model 3) Source:  MALLAT, ROSSI and TUUNAINEN 2004 Telephone bill credit card offline payment Direct debiting electronic cash/ digital wallet smart cards/ prepaid cards Method for Settlement post-paid instant-paid Prepaid Deduction Time subscription / standing order Pay per product unit pay per time unit Payment Frequency Account based Token based Basis of Payment Operational Special payment software Dual slot/ dual card phone Internet enabled phone Text message exchange Technology Required No Yes Pre-registration Needed? No Body Merchant Bank/ Financial Service Provider MNO Payment service provider Receiver of Customer Data Others Spec intermediary Bank/ Financial Service Provider MNO Payment Service Provider Participants Macro payments (< $50) Macro-payments (< 5$ to $50) Micro-payments  (> 10 cents to $5) Pico-payments  (≤ 10 cents) Payment Levels C2C Stationary Merchant (Auto) Stationary Merchant (Person) EC MC Payment scenarios Strategic Instances Characteristics
A suggested mPayment Program ,[object Object],[object Object],[object Object]
System diagram Banking Host mWallet *12345# USSD G/W ePayment Gateway ATM/ CDM EFT POS
Accepting Deposits?  mWallet n ($10) mWallet 3 ($50) mWallet 2 ($15) mWallet 1 ($10) Account Z Account C Account B ($85) Account A vAMS @ Program Manager Core Banking System @ Partner Bank Neither Program Manager, nor MNO should handle real cash/ funds
Supported Dr/ Cr Transaction mWallet 1 mWallet 2 [1]  Via EFT POS terminals deployed @ post offices, exchange houses [2]  Via Bank ATMs/ CDMs [3]  Via Internet [4]  Via EFT POS terminals deployed participating merchants/ outlets [5]  Via GSM handset - USSD Bank Account  [2,3] GSM airtime?  [5] Transfer  [5] Top-up  [3,5] Goods purchase  [3,4] Cash-in  [1,2] Credit/ Debit Card  [3] Cash-out  [1,2] Bill Payment  [3,4,5]
Revenue Streams *  Ancillary revenues shall be used to achieve desired levels of profitability with lower transaction fees (to ensure high competitiveness) Value for MNOs: Reduce churn and increase VAS ARPU Value for Banks: Reach users who were previously unreachable (unbanked) ,[object Object],[object Object],Ancillary * (not borne by any) Fees/ Transaction (Borne by merchant) ,[object Object],[object Object],[object Object],Fees/ Transaction (Borne by consumer) ,[object Object],[object Object],[object Object]
3 players = 1 provider (1+1+1 > 3) ,[object Object],[object Object],[object Object]
mWallet Advantages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why USSD? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advantages of suggested approach  (for MNOs and Banks) ,[object Object],[object Object],[object Object]
Program Manager Business Enablers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Observations & Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ePayment @ STS  Running National Payment platforms in Jordan, Qatar, KSA and UAE.. Contracted to process more than 15 million payment transactions a year (> $1 billion in value) Well positioned to undertake a leading role that will help shape a successful MP scheme
Thank You! For more information please contact: Janti M. Abdallah, MBA Division Manager, ePayment Solutions (STS) Executive Director, PAYNET  (an STS subsidiary) e-mail:   [email_address] Mob (JOR):  +962 79 697 6771 Mob (UAE):  +971 50 1577 637

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How soon can the Arab world accept mPayment? Janti Abdallah STS

  • 1. A Leading e-Payment Solution/ Service Provider How soon can the Arab world accept mPayment? Remittance . m/eCommerce . Topup . Bill Payment Janti M. Abdallah, MBA Division Manager, ePayment Solutions (STS) Executive Director, PAYNET (an STS subsidiary)
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  • 11. Classification of MP (Model 1) Source: ONDRUS and PIGNEUR, 2006
  • 12. Classification of MP (Model 2) Source: KREYER, POUSTTCHI and TUROWSKI , 2003
  • 13. Classification of MP (Model 3) Source: MALLAT, ROSSI and TUUNAINEN 2004 Telephone bill credit card offline payment Direct debiting electronic cash/ digital wallet smart cards/ prepaid cards Method for Settlement post-paid instant-paid Prepaid Deduction Time subscription / standing order Pay per product unit pay per time unit Payment Frequency Account based Token based Basis of Payment Operational Special payment software Dual slot/ dual card phone Internet enabled phone Text message exchange Technology Required No Yes Pre-registration Needed? No Body Merchant Bank/ Financial Service Provider MNO Payment service provider Receiver of Customer Data Others Spec intermediary Bank/ Financial Service Provider MNO Payment Service Provider Participants Macro payments (< $50) Macro-payments (< 5$ to $50) Micro-payments (> 10 cents to $5) Pico-payments (≤ 10 cents) Payment Levels C2C Stationary Merchant (Auto) Stationary Merchant (Person) EC MC Payment scenarios Strategic Instances Characteristics
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  • 15. System diagram Banking Host mWallet *12345# USSD G/W ePayment Gateway ATM/ CDM EFT POS
  • 16. Accepting Deposits? mWallet n ($10) mWallet 3 ($50) mWallet 2 ($15) mWallet 1 ($10) Account Z Account C Account B ($85) Account A vAMS @ Program Manager Core Banking System @ Partner Bank Neither Program Manager, nor MNO should handle real cash/ funds
  • 17. Supported Dr/ Cr Transaction mWallet 1 mWallet 2 [1] Via EFT POS terminals deployed @ post offices, exchange houses [2] Via Bank ATMs/ CDMs [3] Via Internet [4] Via EFT POS terminals deployed participating merchants/ outlets [5] Via GSM handset - USSD Bank Account [2,3] GSM airtime? [5] Transfer [5] Top-up [3,5] Goods purchase [3,4] Cash-in [1,2] Credit/ Debit Card [3] Cash-out [1,2] Bill Payment [3,4,5]
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  • 25. ePayment @ STS Running National Payment platforms in Jordan, Qatar, KSA and UAE.. Contracted to process more than 15 million payment transactions a year (> $1 billion in value) Well positioned to undertake a leading role that will help shape a successful MP scheme
  • 26. Thank You! For more information please contact: Janti M. Abdallah, MBA Division Manager, ePayment Solutions (STS) Executive Director, PAYNET (an STS subsidiary) e-mail: [email_address] Mob (JOR): +962 79 697 6771 Mob (UAE): +971 50 1577 637