McDonalds Lebanon Social Media Case Study, Think Media Labs
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McDonalds Lebanon Social Media Case Study, Think Media Labs Ayman Itani, Founder and CEO, Think Media Labs Karim Miknas, Managing Director, McDonalds Lebanon ArabNet Digital Summit 2013, June 24-26, Dubai UAE
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McDonalds Lebanon Social Media Case Study, Think Media Labs
- 5. thinkmedialabs.com In 15 April 2013 McDonald's Lebanon introduced new elements to their menu. Not only one burger, but three burgers with different themes and ingredients under the“ ” Campaign.
- 6. thinkmedialabs.com Concept: • We wanted the users not only to smell or taste flavors from another culture, but also fully experience another culture.
- 7. thinkmedialabs.com Competition: 3 Weeks each Campaign
- 10. thinkmedialabs.com The Mexican and Asian Burger where SOLD OUT in one week !
- 14. thinkmedialabs.com Joey Audi Case Joey is a 15-year old boy who participated in McDonald's competition to win a trip to Mexico. So he created his own Facebook Page, as well as a video describing how bad he wants the trip and asking people to vote for him. https://www.facebook.com/photo.ph p?v=10201062936841422
- 15. thinkmedialabs.com Unfortunately for Joey did not win. However, McDonald’s Lebanon wanted to show him how much they appreciated his effort. So they invited him…
- 16. thinkmedialabs.com …to fly over Lebanon !
- 17. thinkmedialabs.com Joey created TWO more videos to thank McDonald's and to share his experience above Lebanon https://www.facebook.com/photo.php?v=1 0201259737441314 https://www.facebook.com/video/video.php? v=10201324100810358
- 19. thinkmedialabs.com • Always have a backup plan in case the business situation changes (ex: sold out) • Be transparent when updating Terms and Conditions
- 20. thinkmedialabs.com • It helps to have a“Straight Talk”element to your Terms and Conditions where you explain the competition in widely-understood terms, then follow it with the detailed legal part which is typical of Terms and Conditions.
- 21. thinkmedialabs.com • Reward users initiative even if not strictly compliant with the terms and conditions
- 22. thinkmedialabs.com • During the competition a team was ready to cover 24hours all Social Media Platforms http://www.cumedicus.gr/eng/services/24_hours_
- 24. thinkmedialabs.com • Make sure the competition you run is mobile friendly especially that there is an offline aspect of the competition. Have full mobile supports (apps, ads, content,…) http://myxenforohelp.blogspot.com/2013/03/how-to-make- your-xenforo-mobile-friendly.html
- 25. thinkmedialabs.com • The online community will tell you almost as fast as your internal team what is going on in your business (ex: products are sold out)
- 26. thinkmedialabs.com • Brief well your employees and involve them with the fun (even if they can’t win for transparency and being customer-first driven)
- 27. thinkmedialabs.com • Visit the offline stores and observe users when participating for improving the process http://www.profkrg.com/kids-are-lovin-it
- 28. thinkmedialabs.com • Enjoy the competition with the user ! http://momitforward.com/mcdonalds-tuesday-gno- twitter-party-volunteering-family/ronald-mcdonald-kids
- 31. thinkmedialabs.com tmla.bz/mcdoTMLpptx tmla.bz/mcdo TMLjoey tmla.bz/mcdoTMLinfo tmla.bz/mcdo TMLvid
- 32. thinkmedialabs.com Presentations of TML can be found at: http://tmla.bz/slides /thinkmedialabs /thinkmedialabs /thinkmedialabs Search Think Media Labs linkd.in/thinkmedialabs Download our App: