Sure Cash is the fastest growing fintech company in Bangladesh. This mobile banking currently operates with partnership with 5 local banks, namely Rupali Bank, Jamuna Bank, National Bank, First security Islami Bank and Credit and commercial Bank. Besides, the state owned bank is Rupali Bank.

1. Welcome to the Presentation
Prepared by
Arafat Hosain

2. Introduction
Mobile banking is a part of e-commerce that permits customers of a
financial institution to perform several financial dealings via mobile
devices such as mobile or personal digital assistants. There are many types
of mobile banking operators are consisting in Bangladesh where Surecash
is one of them.

3. Mobile Banking
• Mobile banking is a method for the customer to conduct banking activities on his
mobile phone or other mobile devices.
• The first mobile banking was operated by the National Bank of Scotland on 5
November 1946.
• In may 2011, “Dutch Bangla Bank Limited” first introduced mobile banking in
Bangladesh.
• Bkash Limited, the first fully mobile financial services provider in Bangladesh, is
an affiliate of BRAC Bank. The program started on July 21, 2011.

5. About SureCash
• Fastest growing Fintech Company
• Starting services in 2014.
• Partnership with 5 local banks.
• 300+ payment partners.
• About 20 million customers
• Person-to-person (P2P) money
transfers.

6. Background of Surecash
Sure Cash is the fastest growing fintech company in Bangladesh. They have been operating since 2014. The present
CEO of SureCash is Shahadat khan. This mobile banking currently operates in partnership with 5 local banks,
namely Jamuna Bank, National Bank, Rupali Bank, Fast Security Islami Bank, National Credit and Commercial Bank
and Bangladesh Commercial Bank. And There is also a state-owned bank which is Rupali Bank The mobile bank
currently has more than 4,100 agents and operates with 300 payment partners.
• Firstly, SureCash payment platform for those who use phones now. For example, this mobile banking has a wide range of
activities for depositing, withdrawing money, and sending money to other users and mobile recharges. From this point of
view, it can be said that online mobile banking deals with the marginalized rural and young people.
• Secondly, this online mobile banking was operating of itself deals with the ministry of education. Such as also their activities
are- all transactions of primary school, college and government education activities. Otherwise it is an online open payment
platform.

7. Background of Surecash
• Finally, Surecash was doing reverse remittances, various types of education free
transactions and online shopping are remitted through Surecash. Currently, online mobile
banking SureCash's activities are operate fund up to 7 million dollars and SureCash has
only one investor company, the investor is The Osiris Group.surechash will do all the
financial activities of the online app patao that This online mobile banking have recently
signed a contract for a new program called Pathao. Pathao is a new online app that
Indonesia is launching in South Asia though Sure Cash will do all the financial activities
of the app of pathao. and SureCash is a leading FinTech brand in Bangladesh. It are
serving more than 20 million customers, so its a big deal and opportunity for the people
so that the customers are taking service easily from surecash.

8. Company Profile
• Ownership Status- Private Organization
• Financial Status- Vanture Capital Bank
• Primary office-
• Business partners-
• Employees-274
• Founded-2014
• CEO- Shahadat Khan

9. Objectives of SureCash
• Make the services easier and friendly for the customers.
• Convert customers into loyal customers by obtaining their trust on the
services being provided
• To obtain a least amount of customer acquisition cost by the integration of
its stakeholders.
• To achieve the ability to serve nationwide.

10. Fundamental Department

11. Area of Work
SureCash is a banking process without bank branch which provides financial
services to unbanked communities efficiently and at affordable cost
• SureCash is a mobile payment system. It works with ……
• People
• Government &
• Business

12. SureCash Services

14. SWOT Analysis
Strength
• Presence in different region:- By using Rupali bank mobile banking Surecash government
disburse stipend of students. About 10 Million women account for PFS project.
• Presence on social site: Presence on different social site enhance relationship with
customer.
• Partnership: It has 4 partner bank which is Jamuna bank, First Security Islami Bank,
Bangladesh Commerce Bank & State-own Rupali Bank.
• Surecash payment for Grameen Bank
• One key strength of surecash is that is has a security option called `Mobile Account Alias`

15. Weakness & Opportunity
• Weakness:
• Students used to receive their stipend by using
surecash but it now in concern of Nagad because its
operation began to dwindle after 108 employee were
terminated due to Covid situation.
• NCC bank revoked its partnership with surecash.
• For cash out surecash charges 18.50 taka per 1000 taka
where bikash charge 9.50 taka.
• Opportunity:
• Distribute fund:-As being a 3rd world developing
country, our country getting lot of donation which is
not distributing properly. These funds get drain out
before reaching to beneficiary. Surecash can play
crucial role by resolve this problem by providing
report to the authority after disbursement.
• Facilitate RMG sector:- Garments worker receive
salaries in cash and it’s time consuming which effect in
producing product. Surecash can reduce this loss
completely.
• The emergence of e-commerce & online marketing
can be great opportunity for surecash.

16. Threats

18. PEST Analysis
Political Factor
•Access to Favorable
Government Policy,
Political stability, regional
tax policy, Limited trade
restrictions.
•explore to trend in political
policies.
•Polities and action of
government can be
considered.
Economic Factor
• Sure cash may accelerate
of banking system in
modern economy.
• it generated many job
opportunities of the
country.
• Shifting demographics.
• Fiscal policy.
Social Factor
• Sure cash has focused
on the younger
generations for its
benefits.
• Career expectations.
• Education levels etc.
Technological
Factor
• Sure, cash has devised its
own technology for its
manufacturing units.
• Using social media
effectively for
promotions.
• Big technology shifts.

19. Summary
• PEST analysis involves scanning different macroeconomic factors to
understand long-term trends.
• From this, you can understand how these trends might impact on your
business.
• Helps you avoid macroeconomic data overload by deciding what factors
are most important to your business.
• By better understanding what’s happening in the world around you, you’ll
be able to make better decisions.

21. Contribution of SureCash
• 1. The individual to society: Sure cash mobile banking contributes of individual
to society. It creates job facilities. Reducing the financial leakage fraud and
corruption.
• 2. Economic: Sure cash improves the GDP in the country. The government gives
the project of Ekti Bari Ekti Khamar for reducing rural area poverty through
increase economic growth
• 3. New job creation: Sure cash creates of the new employment through reduce
the unemployment. There are involving many people with the sure cash. Sure
cash uses at 23 districts in the Bangladesh.

22. Contribution of Surecash
• 4. Reducing rural poverty: Bangladesh
government introduce project of Ekti Bari
Ekti Khamar for purposes of reducing
poverty at 64 districts. Sure cash related 23
districts in the country. Sure cash provides
job facilities for reducing unemployment.
• 5. Tax revenue growth: Sure cash will
increase tax revenues through business
growing profits. These profits are saving in
the sure cash. Sure cash increased employee
income taxes through business growth and
creation will generate new jobs.

24. Limitation of SureCash
• Holding premium rates for most services:
The prices charged by Sure Cash are so high that it may not be perceived as logical to customers. The pricing
policy does not provide cost benefitted products in compared with quality of services.
• Poor project management:
Sure Cash constantly feels their lack in project management system. They show their weak capability to
successfully open new branches or expand the product line. In addition to undertaking the project, adequate
research doesn’t conduct by the company.
• Less variety of services:
Most operations of sure cash face the challenges of imitation. Mobile banking facilities in Bangladesh comes
with several organizations. The services provided by these banks are numerous in number. Thus sure cash is
going under pressure to secure their unique quality of services. There is a mandatory fact that, customer had
to open a bank account with any sure cash partner bank for opening an account for Sure Cash.

25. Limitations of SureCash
• Less productive work force:
The company took tough measures like terminating employees due to poor business performance, financial
mismanagement, and uncertainty regarding its contract with Rupali Bank. Recently sure cash terminated around 200
employees. Some of the terminated employees said that the company was in this state due to financial mismanagement.
These create High job stress and consequent low workers’ morale.
• In capability to meet market trend:
The inability to understand customers’ needs and expectations creates an uncertain position in market. During the
outbreak of the Corona virus, sure cash does have opportunity to make a decent position in mobile financial platform.
• Irregularities in the disbursement of scholarships:
The responsibility of distributing stipend through Rupali Bank to the schools was being rested to the Sure Cash. But the
students who registered with the mobile financial service cannot draw the money as their Sure Cash accounts have been
pending for four years. The parents of the students are going through various unwanted situations while taking the money,
like inadequate agents, shortage of money in the agents’ accounts and agents making extra money from transactions.

26. Corporate Social Responsibility

27. What is Corporate Social Responsibility ?
• Corporate Social responsibility (CSR) is a self-regulating business model that
helps a company be socially accountable to its self, its stakeholders, and the
public. By practicing CSR, companies can be conscious of the kind of impact
they are having on all aspects of society, including economic, social, and
environmental.
• CSR policy of Sure Cash
Sure Cash CSR initiative is conducted via a well structured CSR policy, as
approves by the Board of Directors on 16 March 2014. To execute the Sure Cash
CSR policy difference team and group are created by the authority.

28. CSR Activities of SureCash
Rural Development
Programs
Social
Service
and
awareness
Environment
Protected
Disaster
Relief

29. CSR Initiatives in 2019-20 by the
SureCash & Rupali Bank
Initiative Allocation of Budget (Tk. Lakh)
Education 20
Rural infrastructure development 10
Social welfare 14
Benefits of under-privileged group of the society 8
Environment protection 10
Research and development 4
Sports & literature, culture 2

30. Conclusion
• 1. Sure Cash is a mobile financial services platform developed by Pragati
Systems Limited, which is currently managing its financial activities in
tandem with the modern world.
• 2. This online mobile banking is operating on the basis of partnership with 6
banks. The main purpose of this online mobile banking is to have a slogan
of their bank based on how easily their services can be delivered to the
people.

31. Conclusion
• The slogan is “TK pathai phone a phone a”
• 3. With this slogan in mind, they have two money transaction activities projects.
• 4. The first is B2B and the other is P2P service.
• 5. After the successful implementation of sure cash Cash Mobile Baking’s B2B Project and
P2P Project, they have taken a step forward in the world of mobile banking.
• 6. They have made it very easy for their money to reach the transaction area so that, people
in marginalized areas can get this service easily and Sure Cash Mobile Banking is making
banking services unique by dialing codes with different operators to further their work.
• 7. in the future with this mobile banking account, they will bring their activities more
dynamic