SlideShare a Scribd company logo
1 of 73
Download to read offline
Confidential. Intellectual property of Noble Studios.
How to make sure your website actually works!
NCET Tech Bite · May 17, 2017
Confidential. Intellectual property of Noble Studios. @ChadHallert
What We’re Going to Cover Today
2
• Why our customers are more demanding than ever
• 3 big mistakes we’re making
• We ask the wrong questions
• We still don’t get mobile
• We’re not making data-informed decisions
• Our action plan
Confidential. Intellectual property of Noble Studios. @ChadHallert
• 16 years in digital marketing
• 50+ website launches
• 1,000+ digital marketing
campaigns
A Little About Me
3
Confidential. Intellectual property of Noble Studios.
First Things First…
4
Confidential. Intellectual property of Noble Studios. @ChadHallert
Let’s take a trip back in time.5
Confidential. Intellectual property of Noble Studios. @ChadHallert
Destination ‘90s
6
Confidential. Intellectual property of Noble Studios. @ChadHallert
Remember Searching for Information
7
Confidential. Intellectual property of Noble Studios. @ChadHallert
And Buying a Book
8
Confidential. Intellectual property of Noble Studios. @ChadHallert
How About a New Computer?
9
Confidential. Intellectual property of Noble Studios.
Websites Have Come a Long Way…
Or Have They?
10
Confidential. Intellectual property of Noble Studios.
“72% of Business Websites Receive
a Failing Grade of F”
11
Source: HubSpot
Confidential. Intellectual property of Noble Studios. @ChadHallert
We Are Letting Our Customers Down
12
Source: HubSpot
Confidential. Intellectual property of Noble Studios.
And Yet…
13
Confidential. Intellectual property of Noble Studios. @ChadHallert
9-out-of-10 U.S. Adults are Now Online
14
Source: Pew Internet Research
Confidential. Intellectual property of Noble Studios. @ChadHallert
And it’s the #1 Advertising Medium
15
Source: eMarketer
Confidential. Intellectual property of Noble Studios.
So, What Gives?
16
Confidential. Intellectual property of Noble Studios. @ChadHallert
Yesterday’s Innovations = Today’s Needs
17
Source: KANO Model
Confidential. Intellectual property of Noble Studios.
“Where you put your attention is where
you get results.”
18
Confidential. Intellectual property of Noble Studios. @ChadHallert
• The real reason for your website.
• The mobile user experience.
• Testing to prove impact.
3 Areas of Focus
19
Confidential. Intellectual property of Noble Studios.
#1
We can’t answer the question
“Why did we make this website in the first place?”
Confidential. Intellectual property of Noble Studios. @ChadHallert
Step 1: A business decides “We need a website!”
“Everyone has one – we have to have one!”
Step 2: They copy the competition
“I like competitor XX’s site!”
“Let’s make it look like that, only better!”
Step 3: And try to do it on the cheap
“Our IT guys can figure it out.”
“My friend’s son is a web designer.”
What We Asked
21
Confidential. Intellectual property of Noble Studios. @ChadHallert
Step 1: What would a website achieve?
“Who is our target audience and why would they come to our site?”
Step 2: What are our customer’s needs?
“What do they want to accomplish?”
“What do we want them to do?
“How do we want them to think of us after they leave the site?”
Step 3: How will we measure the site’s success?
“How will the site impact our bottom line?”
What We Should Have Asked
22
Confidential. Intellectual property of Noble Studios. @ChadHallert
False Start
23
Confidential. Intellectual property of Noble Studios. @ChadHallert
Don’t Do This: Yale Art School 
24
Confidential. Intellectual property of Noble Studios. @ChadHallert
Do This: University of Nevada Art Department 
25
Confidential. Intellectual property of Noble Studios. @ChadHallert
Don’t Do This: Ling’s Cars 
26
Confidential. Intellectual property of Noble Studios. @ChadHallert
Do This: Dolan Automotive 
27
Confidential. Intellectual property of Noble Studios. @ChadHallert
Don’t Do This: Pullman Hospital 
28
Confidential. Intellectual property of Noble Studios. @ChadHallert
Do This: Renown 
29
Confidential. Intellectual property of Noble Studios. @ChadHallert
Your
Customer’s
Needs
What You
Want Them
To Do
How To Do It Right
30
Your Website Lives Here
Confidential. Intellectual property of Noble Studios. @ChadHallert
What to ask…
• What did you come to our site for?
• Did you accomplish what you came to
our site for?
• How would you rate your experience?
• Would you recommend the site to a
friend?
• How can we improve our site?
Understand What Customers Want
31
Confidential. Intellectual property of Noble Studios. @ChadHallert
This Informs Your Wireframe & Content
32
Confidential. Intellectual property of Noble Studios. @ChadHallert
Transform the Website For the Customer
33
Confidential. Intellectual property of Noble Studios.
#2
We still don’t get mobile.
Confidential. Intellectual property of Noble Studios. @ChadHallert
Responsive is Not Enough
35
Confidential. Intellectual property of Noble Studios. @ChadHallert
Mobile Dominates the Web
36
Source: HootSuite
Confidential. Intellectual property of Noble Studios. @ChadHallert
The Future
37
Source: CNet
Confidential. Intellectual property of Noble Studios. @ChadHallert
“61% of users are unlikely to return to a mobile site they had trouble
accessing and 40% visit a competitor’s site instead.”
“57% of users say they won’t recommend a business with a poorly
designed mobile site.”
What Our Customers Are Saying
38
Source: Google
Confidential. Intellectual property of Noble Studios. @ChadHallert
0
2
4
6
8
10
12
14
16
18
20
LoadTimeinSeconds
What your customer want High performing websites The Average Site
Average Site Speed on Mobile Devices
39
Source: DoubleClick
19
Seconds
5 Seconds
3 Seconds
Confidential. Intellectual property of Noble Studios. @ChadHallert
“53% of mobile site visits are abandoned if pages take longer than 3
seconds to load.”
“Mobile sites that load in 5 seconds earn up to 2x more revenue
than those sites that load in 19 seconds.”
The Financial Impact
40
Source: Google
Confidential. Intellectual property of Noble Studios. @ChadHallert
Remember, We Are Not Good Test Subjects
41
Confidential. Intellectual property of Noble Studios. @ChadHallert
NCET Speed Test 
42
Source: webpagetest.org fast 3G
Confidential. Intellectual property of Noble Studios. @ChadHallert
Render: 6.7 seconds
- How long it takes to see the majority of the
site’s content
Load Time: 18.6 seconds
- How long it takes the site to fully load
NCET Speed Test Cont. 
43
Source: webpagetest.org fast 3G
Confidential. Intellectual property of Noble Studios. @ChadHallert
Render: 5.1 seconds
Load Time: 7.9 seconds
Expedia Speed Test 
44
Source: webpagetest.org fast 3G
Confidential. Intellectual property of Noble Studios. @ChadHallert
Render: 15.46 seconds
Load Time: 27.75 seconds
VisitRenoTahoe Speed Test 
45
Source: webpagetest.org fast 3G
Confidential. Intellectual property of Noble Studios.
All is Not Lost. Find the Quick Wins!
46
Confidential. Intellectual property of Noble Studios. @ChadHallert
How To Do It Right
47
Step 1:
Go to Google Page
Speed Tools and grade
your site.
Confidential. Intellectual property of Noble Studios. @ChadHallert
How To Do It Right
48
Step 2:
Go to WebPageSpeed.org
and review the waterfall
report.
Confidential. Intellectual property of Noble Studios. @ChadHallert
How To Do It Right
49
Step 3:
Go to Optimizilla and
compress your images.
Confidential. Intellectual property of Noble Studios.
Responsive websites are not the final solution.
50
Confidential. Intellectual property of Noble Studios. @ChadHallert
Desktop Vs. Mobile Conversion Rate
51
More traffic is coming
from mobile devices,
but a lower
percentage of them
are converting.
Why?
42%
44%
46%
48%
50%
52%
54%
56%
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
3.00%
3.50%
Desktop Mobile
Conv. Rate Percentage of Traffic
Confidential. Intellectual property of Noble Studios. @ChadHallert
Desktop
52
Confidential. Intellectual property of Noble Studios. @ChadHallert
Mobile
53
How do I take action?
Confidential. Intellectual property of Noble Studios.
#3
We Don’t Make Data Informed Decisions
54
Confidential. Intellectual property of Noble Studios. @ChadHallert
A Quick Reminder
55
Confidential. Intellectual property of Noble Studios. @ChadHallert
• We’re often removed from audience demographically
• Idealistic view of the company and product
• Assumes customers use logic vs. emotion to make decisions
Why Opinions Are Dangerous
56
Confidential. Intellectual property of Noble Studios. @ChadHallert
Why A/B Testing?
• Data vs. opinion
• Customer voice vs. internal
speculation
• Real world variables and complexity
Testing to the Rescue
57
Confidential. Intellectual property of Noble Studios.
One Step vs. Two Step Form
The Test
58
Confidential. Intellectual property of Noble Studios. @ChadHallert
Version A
59
Confidential. Intellectual property of Noble Studios. @ChadHallert
Version B
60
Confidential. Intellectual property of Noble Studios. @ChadHallert
Version B
+30% increase in leads
And the Winner Is…
61
Confidential. Intellectual property of Noble Studios.
Form on the Left vs. Right
The Test
62
Confidential. Intellectual property of Noble Studios. @ChadHallert
Version A
63
Confidential. Intellectual property of Noble Studios. @ChadHallert
Version B
64
Confidential. Intellectual property of Noble Studios. @ChadHallert
Version A
+31% increase in
conversions
And The Winner Is…
65
Confidential. Intellectual property of Noble Studios.
Zeros vs. No Zeros
The Test
66
Confidential. Intellectual property of Noble Studios. @ChadHallert
Version A
67
Confidential. Intellectual property of Noble Studios. @ChadHallert
Version B
68
Confidential. Intellectual property of Noble Studios. @ChadHallert
Version A
+10% increase in sales
And the Winner Is…
69
Confidential. Intellectual property of Noble Studios.
It’s time to take action…
70
Confidential. Intellectual property of Noble Studios. @ChadHallert
Make Your Website Work!
71
• Understand and remember the reason for your website.
• Focus on the mobile user and their experience.
• Use data to inform website decision and updates.
Confidential. Intellectual property of Noble Studios. @ChadHallert
Let’s Do This!
72
Confidential. Intellectual property of Noble Studios.
Thank You!
73

More Related Content

Similar to NCET Tech Bite | Chad Hallert, Make Website Achieve Business Goals | May 2017

J boye14 Conference CEM Imperative - team tools and tactics
J boye14 Conference CEM Imperative - team tools and tacticsJ boye14 Conference CEM Imperative - team tools and tactics
J boye14 Conference CEM Imperative - team tools and tacticsDigital Clarity Group
 
Decision Making based on Machine Learning at Outfittery (W-JAX 2017)
Decision Making based on Machine Learning at Outfittery (W-JAX 2017)Decision Making based on Machine Learning at Outfittery (W-JAX 2017)
Decision Making based on Machine Learning at Outfittery (W-JAX 2017)OUTFITTERY
 
Get Going with Users WhatUsersDo Workshop 11 Dec 2014
Get Going with Users WhatUsersDo Workshop 11 Dec 2014Get Going with Users WhatUsersDo Workshop 11 Dec 2014
Get Going with Users WhatUsersDo Workshop 11 Dec 2014Lee Duddell
 
Emperors new clothes_digitalbarn_output_snakk
Emperors new clothes_digitalbarn_output_snakkEmperors new clothes_digitalbarn_output_snakk
Emperors new clothes_digitalbarn_output_snakkkevinjohngallagher
 
Emperors new clothes - digitalbarn2012
Emperors new clothes - digitalbarn2012Emperors new clothes - digitalbarn2012
Emperors new clothes - digitalbarn2012kevinjohngallagher
 
Edmonton Google Partners Event Recap - Adster Creative
Edmonton Google Partners Event Recap - Adster CreativeEdmonton Google Partners Event Recap - Adster Creative
Edmonton Google Partners Event Recap - Adster CreativeDavid Forster
 
20 Ways to Shaft your Split Tesring : Conversion Conference
20 Ways to Shaft your Split Tesring : Conversion Conference20 Ways to Shaft your Split Tesring : Conversion Conference
20 Ways to Shaft your Split Tesring : Conversion ConferenceCraig Sullivan
 
NCET Tech Bite - Instagram, Vine and Pinterest - May 2015
NCET Tech Bite - Instagram, Vine and Pinterest - May 2015NCET Tech Bite - Instagram, Vine and Pinterest - May 2015
NCET Tech Bite - Instagram, Vine and Pinterest - May 2015Archersan
 
Conversionista : Conversion manager course - Stockholm 20 march 2013
Conversionista : Conversion manager course  - Stockholm 20 march 2013Conversionista : Conversion manager course  - Stockholm 20 march 2013
Conversionista : Conversion manager course - Stockholm 20 march 2013Craig Sullivan
 
SMX West: Future-Proof Your Site for Google's Core Algorithm Updates by Lily Ray
SMX West: Future-Proof Your Site for Google's Core Algorithm Updates by Lily RaySMX West: Future-Proof Your Site for Google's Core Algorithm Updates by Lily Ray
SMX West: Future-Proof Your Site for Google's Core Algorithm Updates by Lily RayLily Ray
 
20 top AB testing mistakes and how to avoid them
20 top AB testing mistakes and how to avoid them20 top AB testing mistakes and how to avoid them
20 top AB testing mistakes and how to avoid themCraig Sullivan
 
2015 NCET Expo: Sarah Porter - How to Identify/Find Your Customers
2015 NCET Expo: Sarah Porter - How to Identify/Find Your Customers2015 NCET Expo: Sarah Porter - How to Identify/Find Your Customers
2015 NCET Expo: Sarah Porter - How to Identify/Find Your CustomersArchersan
 
Maintaining the competitive edge in the digital age: Crafted IoD presentation
Maintaining the competitive edge in the digital age: Crafted IoD presentationMaintaining the competitive edge in the digital age: Crafted IoD presentation
Maintaining the competitive edge in the digital age: Crafted IoD presentationCrafted
 
Usability and Form Design - University of Calgary
Usability and Form Design - University of CalgaryUsability and Form Design - University of Calgary
Usability and Form Design - University of CalgaryJohn Hutchings
 
Crystal - Crowdsource Everything on the Blockchain
Crystal - Crowdsource Everything on the BlockchainCrystal - Crowdsource Everything on the Blockchain
Crystal - Crowdsource Everything on the BlockchainMatt Goldenberg
 
We’ve analysed the SEO of over 100 eCom sites - this is what we’ve learned!
We’ve analysed the SEO of over 100 eCom sites - this is what we’ve learned!We’ve analysed the SEO of over 100 eCom sites - this is what we’ve learned!
We’ve analysed the SEO of over 100 eCom sites - this is what we’ve learned!DanielCartland
 
Analytics in Action: What Users Want: How and Why to Build Knowledge into You...
Analytics in Action: What Users Want: How and Why to Build Knowledge into You...Analytics in Action: What Users Want: How and Why to Build Knowledge into You...
Analytics in Action: What Users Want: How and Why to Build Knowledge into You...Hannah Flynn
 
Analytics in Action: What Users Want: How and Why to Build Knowledge into You...
Analytics in Action: What Users Want: How and Why to Build Knowledge into You...Analytics in Action: What Users Want: How and Why to Build Knowledge into You...
Analytics in Action: What Users Want: How and Why to Build Knowledge into You...Aggregage
 
Using Data for Decisions TechinAsia Singapore 2015
Using Data for Decisions TechinAsia Singapore 2015Using Data for Decisions TechinAsia Singapore 2015
Using Data for Decisions TechinAsia Singapore 2015Eli Schwartz
 

Similar to NCET Tech Bite | Chad Hallert, Make Website Achieve Business Goals | May 2017 (20)

J boye14 Conference CEM Imperative - team tools and tactics
J boye14 Conference CEM Imperative - team tools and tacticsJ boye14 Conference CEM Imperative - team tools and tactics
J boye14 Conference CEM Imperative - team tools and tactics
 
Decision Making based on Machine Learning at Outfittery (W-JAX 2017)
Decision Making based on Machine Learning at Outfittery (W-JAX 2017)Decision Making based on Machine Learning at Outfittery (W-JAX 2017)
Decision Making based on Machine Learning at Outfittery (W-JAX 2017)
 
Get Going with Users WhatUsersDo Workshop 11 Dec 2014
Get Going with Users WhatUsersDo Workshop 11 Dec 2014Get Going with Users WhatUsersDo Workshop 11 Dec 2014
Get Going with Users WhatUsersDo Workshop 11 Dec 2014
 
Emperors new clothes_digitalbarn_output_snakk
Emperors new clothes_digitalbarn_output_snakkEmperors new clothes_digitalbarn_output_snakk
Emperors new clothes_digitalbarn_output_snakk
 
Emperors new clothes - digitalbarn2012
Emperors new clothes - digitalbarn2012Emperors new clothes - digitalbarn2012
Emperors new clothes - digitalbarn2012
 
Edmonton Google Partners Event Recap - Adster Creative
Edmonton Google Partners Event Recap - Adster CreativeEdmonton Google Partners Event Recap - Adster Creative
Edmonton Google Partners Event Recap - Adster Creative
 
20 Ways to Shaft your Split Tesring : Conversion Conference
20 Ways to Shaft your Split Tesring : Conversion Conference20 Ways to Shaft your Split Tesring : Conversion Conference
20 Ways to Shaft your Split Tesring : Conversion Conference
 
NCET Tech Bite - Instagram, Vine and Pinterest - May 2015
NCET Tech Bite - Instagram, Vine and Pinterest - May 2015NCET Tech Bite - Instagram, Vine and Pinterest - May 2015
NCET Tech Bite - Instagram, Vine and Pinterest - May 2015
 
Conversionista : Conversion manager course - Stockholm 20 march 2013
Conversionista : Conversion manager course  - Stockholm 20 march 2013Conversionista : Conversion manager course  - Stockholm 20 march 2013
Conversionista : Conversion manager course - Stockholm 20 march 2013
 
FutureOfficesWinter20-Workshop.pptx
FutureOfficesWinter20-Workshop.pptxFutureOfficesWinter20-Workshop.pptx
FutureOfficesWinter20-Workshop.pptx
 
SMX West: Future-Proof Your Site for Google's Core Algorithm Updates by Lily Ray
SMX West: Future-Proof Your Site for Google's Core Algorithm Updates by Lily RaySMX West: Future-Proof Your Site for Google's Core Algorithm Updates by Lily Ray
SMX West: Future-Proof Your Site for Google's Core Algorithm Updates by Lily Ray
 
20 top AB testing mistakes and how to avoid them
20 top AB testing mistakes and how to avoid them20 top AB testing mistakes and how to avoid them
20 top AB testing mistakes and how to avoid them
 
2015 NCET Expo: Sarah Porter - How to Identify/Find Your Customers
2015 NCET Expo: Sarah Porter - How to Identify/Find Your Customers2015 NCET Expo: Sarah Porter - How to Identify/Find Your Customers
2015 NCET Expo: Sarah Porter - How to Identify/Find Your Customers
 
Maintaining the competitive edge in the digital age: Crafted IoD presentation
Maintaining the competitive edge in the digital age: Crafted IoD presentationMaintaining the competitive edge in the digital age: Crafted IoD presentation
Maintaining the competitive edge in the digital age: Crafted IoD presentation
 
Usability and Form Design - University of Calgary
Usability and Form Design - University of CalgaryUsability and Form Design - University of Calgary
Usability and Form Design - University of Calgary
 
Crystal - Crowdsource Everything on the Blockchain
Crystal - Crowdsource Everything on the BlockchainCrystal - Crowdsource Everything on the Blockchain
Crystal - Crowdsource Everything on the Blockchain
 
We’ve analysed the SEO of over 100 eCom sites - this is what we’ve learned!
We’ve analysed the SEO of over 100 eCom sites - this is what we’ve learned!We’ve analysed the SEO of over 100 eCom sites - this is what we’ve learned!
We’ve analysed the SEO of over 100 eCom sites - this is what we’ve learned!
 
Analytics in Action: What Users Want: How and Why to Build Knowledge into You...
Analytics in Action: What Users Want: How and Why to Build Knowledge into You...Analytics in Action: What Users Want: How and Why to Build Knowledge into You...
Analytics in Action: What Users Want: How and Why to Build Knowledge into You...
 
Analytics in Action: What Users Want: How and Why to Build Knowledge into You...
Analytics in Action: What Users Want: How and Why to Build Knowledge into You...Analytics in Action: What Users Want: How and Why to Build Knowledge into You...
Analytics in Action: What Users Want: How and Why to Build Knowledge into You...
 
Using Data for Decisions TechinAsia Singapore 2015
Using Data for Decisions TechinAsia Singapore 2015Using Data for Decisions TechinAsia Singapore 2015
Using Data for Decisions TechinAsia Singapore 2015
 

More from Archersan

NCET Biz Bite | Cinammon Davies: Social Media | Feb 2020
NCET Biz Bite | Cinammon Davies: Social Media | Feb 2020NCET Biz Bite | Cinammon Davies: Social Media | Feb 2020
NCET Biz Bite | Cinammon Davies: Social Media | Feb 2020Archersan
 
NCET Biz Cafe | Milena Regos, From Burnout and Stressed Out to Unhustled | No...
NCET Biz Cafe | Milena Regos, From Burnout and Stressed Out to Unhustled | No...NCET Biz Cafe | Milena Regos, From Burnout and Stressed Out to Unhustled | No...
NCET Biz Cafe | Milena Regos, From Burnout and Stressed Out to Unhustled | No...Archersan
 
NCET Biz Cafe | Shawna Guarino | How to Build Your Bio/Elevator Pitch | Oct 2019
NCET Biz Cafe | Shawna Guarino | How to Build Your Bio/Elevator Pitch | Oct 2019NCET Biz Cafe | Shawna Guarino | How to Build Your Bio/Elevator Pitch | Oct 2019
NCET Biz Cafe | Shawna Guarino | How to Build Your Bio/Elevator Pitch | Oct 2019Archersan
 
NCET Biz Bite | Mikalee Byerman, Train Your Brain for Success | Sept 2019
NCET Biz Bite | Mikalee Byerman, Train Your Brain for Success | Sept 2019NCET Biz Bite | Mikalee Byerman, Train Your Brain for Success | Sept 2019
NCET Biz Bite | Mikalee Byerman, Train Your Brain for Success | Sept 2019Archersan
 
NCET Biz Cafe | Alexanne Stone, Myths and Magic! | Sept 2019
NCET Biz Cafe | Alexanne Stone, Myths and Magic!  | Sept 2019NCET Biz Cafe | Alexanne Stone, Myths and Magic!  | Sept 2019
NCET Biz Cafe | Alexanne Stone, Myths and Magic! | Sept 2019Archersan
 
NCET Biz Cafe | Mary Alber, Closing Soft Skills Gap | July 2019
NCET Biz Cafe | Mary Alber, Closing Soft Skills Gap | July 2019NCET Biz Cafe | Mary Alber, Closing Soft Skills Gap | July 2019
NCET Biz Cafe | Mary Alber, Closing Soft Skills Gap | July 2019Archersan
 
NCET Biz Cafe | Rachel Gattuso, Business Giving Strategies | Apr 2019
NCET Biz Cafe | Rachel Gattuso, Business Giving Strategies | Apr 2019NCET Biz Cafe | Rachel Gattuso, Business Giving Strategies | Apr 2019
NCET Biz Cafe | Rachel Gattuso, Business Giving Strategies | Apr 2019Archersan
 
NCET Biz Cafe | Kevin Ciccotti, Power of Decision | Mar 2019
NCET Biz Cafe | Kevin Ciccotti, Power of Decision | Mar 2019NCET Biz Cafe | Kevin Ciccotti, Power of Decision | Mar 2019
NCET Biz Cafe | Kevin Ciccotti, Power of Decision | Mar 2019Archersan
 
NCET Biz Cafe | Mike Bosma, Is My Entity Still the Right Vehicle? | Jan 2019
NCET Biz Cafe | Mike Bosma, Is My Entity Still the Right Vehicle? | Jan 2019NCET Biz Cafe | Mike Bosma, Is My Entity Still the Right Vehicle? | Jan 2019
NCET Biz Cafe | Mike Bosma, Is My Entity Still the Right Vehicle? | Jan 2019Archersan
 
NCET Tech Wed | KNPB | Jan 2019
NCET Tech Wed | KNPB | Jan 2019NCET Tech Wed | KNPB | Jan 2019
NCET Tech Wed | KNPB | Jan 2019Archersan
 
NCET Biz Cafe | Kit Prendergast, Multigenerational Workforce | Oct 2018
NCET Biz Cafe | Kit Prendergast, Multigenerational Workforce | Oct 2018NCET Biz Cafe | Kit Prendergast, Multigenerational Workforce | Oct 2018
NCET Biz Cafe | Kit Prendergast, Multigenerational Workforce | Oct 2018Archersan
 
NCET Biz Cafe | Danny Heinsohm: Sponsorship, Best Kept Secret | Aug 2018
NCET Biz Cafe | Danny Heinsohm: Sponsorship, Best Kept Secret | Aug 2018NCET Biz Cafe | Danny Heinsohm: Sponsorship, Best Kept Secret | Aug 2018
NCET Biz Cafe | Danny Heinsohm: Sponsorship, Best Kept Secret | Aug 2018Archersan
 
NCET Biz Cafe | Lauren Slemenda, How a diverse workforce improves your bottom...
NCET Biz Cafe | Lauren Slemenda, How a diverse workforce improves your bottom...NCET Biz Cafe | Lauren Slemenda, How a diverse workforce improves your bottom...
NCET Biz Cafe | Lauren Slemenda, How a diverse workforce improves your bottom...Archersan
 
NCET Biz Cafe | Peter Fishburn, Tools of the Trade(show) | July 2018
NCET Biz Cafe | Peter Fishburn, Tools of the Trade(show) | July 2018NCET Biz Cafe | Peter Fishburn, Tools of the Trade(show) | July 2018
NCET Biz Cafe | Peter Fishburn, Tools of the Trade(show) | July 2018Archersan
 
NCET Biz Cafe | How IoT is Transforming Business and our Daily Lives | June 20
NCET Biz Cafe | How IoT is Transforming Business and our Daily Lives | June 20NCET Biz Cafe | How IoT is Transforming Business and our Daily Lives | June 20
NCET Biz Cafe | How IoT is Transforming Business and our Daily Lives | June 20Archersan
 
NCET Biz Bite | Project Management Tips and Tools | January 2018
NCET Biz Bite | Project Management Tips and Tools | January 2018NCET Biz Bite | Project Management Tips and Tools | January 2018
NCET Biz Bite | Project Management Tips and Tools | January 2018Archersan
 
NCET Tech Wed | Noble Studios | Jan 2018
NCET Tech Wed | Noble Studios | Jan 2018NCET Tech Wed | Noble Studios | Jan 2018
NCET Tech Wed | Noble Studios | Jan 2018Archersan
 
NCET Biz Bite | Steven Ing, How Can a Relationship Therapist Improve Your Car...
NCET Biz Bite | Steven Ing, How Can a Relationship Therapist Improve Your Car...NCET Biz Bite | Steven Ing, How Can a Relationship Therapist Improve Your Car...
NCET Biz Bite | Steven Ing, How Can a Relationship Therapist Improve Your Car...Archersan
 
NCET Biz Cafe | Amber Barnes / Lindsay Bradley, Business with a Soul | Nov 2017
NCET Biz Cafe | Amber Barnes / Lindsay Bradley,  Business with a Soul | Nov 2017NCET Biz Cafe | Amber Barnes / Lindsay Bradley,  Business with a Soul | Nov 2017
NCET Biz Cafe | Amber Barnes / Lindsay Bradley, Business with a Soul | Nov 2017Archersan
 
NCET Biz Bite – Personal Branding 101: Building a Brand for Digital Influence...
NCET Biz Bite – Personal Branding 101: Building a Brand for Digital Influence...NCET Biz Bite – Personal Branding 101: Building a Brand for Digital Influence...
NCET Biz Bite – Personal Branding 101: Building a Brand for Digital Influence...Archersan
 

More from Archersan (20)

NCET Biz Bite | Cinammon Davies: Social Media | Feb 2020
NCET Biz Bite | Cinammon Davies: Social Media | Feb 2020NCET Biz Bite | Cinammon Davies: Social Media | Feb 2020
NCET Biz Bite | Cinammon Davies: Social Media | Feb 2020
 
NCET Biz Cafe | Milena Regos, From Burnout and Stressed Out to Unhustled | No...
NCET Biz Cafe | Milena Regos, From Burnout and Stressed Out to Unhustled | No...NCET Biz Cafe | Milena Regos, From Burnout and Stressed Out to Unhustled | No...
NCET Biz Cafe | Milena Regos, From Burnout and Stressed Out to Unhustled | No...
 
NCET Biz Cafe | Shawna Guarino | How to Build Your Bio/Elevator Pitch | Oct 2019
NCET Biz Cafe | Shawna Guarino | How to Build Your Bio/Elevator Pitch | Oct 2019NCET Biz Cafe | Shawna Guarino | How to Build Your Bio/Elevator Pitch | Oct 2019
NCET Biz Cafe | Shawna Guarino | How to Build Your Bio/Elevator Pitch | Oct 2019
 
NCET Biz Bite | Mikalee Byerman, Train Your Brain for Success | Sept 2019
NCET Biz Bite | Mikalee Byerman, Train Your Brain for Success | Sept 2019NCET Biz Bite | Mikalee Byerman, Train Your Brain for Success | Sept 2019
NCET Biz Bite | Mikalee Byerman, Train Your Brain for Success | Sept 2019
 
NCET Biz Cafe | Alexanne Stone, Myths and Magic! | Sept 2019
NCET Biz Cafe | Alexanne Stone, Myths and Magic!  | Sept 2019NCET Biz Cafe | Alexanne Stone, Myths and Magic!  | Sept 2019
NCET Biz Cafe | Alexanne Stone, Myths and Magic! | Sept 2019
 
NCET Biz Cafe | Mary Alber, Closing Soft Skills Gap | July 2019
NCET Biz Cafe | Mary Alber, Closing Soft Skills Gap | July 2019NCET Biz Cafe | Mary Alber, Closing Soft Skills Gap | July 2019
NCET Biz Cafe | Mary Alber, Closing Soft Skills Gap | July 2019
 
NCET Biz Cafe | Rachel Gattuso, Business Giving Strategies | Apr 2019
NCET Biz Cafe | Rachel Gattuso, Business Giving Strategies | Apr 2019NCET Biz Cafe | Rachel Gattuso, Business Giving Strategies | Apr 2019
NCET Biz Cafe | Rachel Gattuso, Business Giving Strategies | Apr 2019
 
NCET Biz Cafe | Kevin Ciccotti, Power of Decision | Mar 2019
NCET Biz Cafe | Kevin Ciccotti, Power of Decision | Mar 2019NCET Biz Cafe | Kevin Ciccotti, Power of Decision | Mar 2019
NCET Biz Cafe | Kevin Ciccotti, Power of Decision | Mar 2019
 
NCET Biz Cafe | Mike Bosma, Is My Entity Still the Right Vehicle? | Jan 2019
NCET Biz Cafe | Mike Bosma, Is My Entity Still the Right Vehicle? | Jan 2019NCET Biz Cafe | Mike Bosma, Is My Entity Still the Right Vehicle? | Jan 2019
NCET Biz Cafe | Mike Bosma, Is My Entity Still the Right Vehicle? | Jan 2019
 
NCET Tech Wed | KNPB | Jan 2019
NCET Tech Wed | KNPB | Jan 2019NCET Tech Wed | KNPB | Jan 2019
NCET Tech Wed | KNPB | Jan 2019
 
NCET Biz Cafe | Kit Prendergast, Multigenerational Workforce | Oct 2018
NCET Biz Cafe | Kit Prendergast, Multigenerational Workforce | Oct 2018NCET Biz Cafe | Kit Prendergast, Multigenerational Workforce | Oct 2018
NCET Biz Cafe | Kit Prendergast, Multigenerational Workforce | Oct 2018
 
NCET Biz Cafe | Danny Heinsohm: Sponsorship, Best Kept Secret | Aug 2018
NCET Biz Cafe | Danny Heinsohm: Sponsorship, Best Kept Secret | Aug 2018NCET Biz Cafe | Danny Heinsohm: Sponsorship, Best Kept Secret | Aug 2018
NCET Biz Cafe | Danny Heinsohm: Sponsorship, Best Kept Secret | Aug 2018
 
NCET Biz Cafe | Lauren Slemenda, How a diverse workforce improves your bottom...
NCET Biz Cafe | Lauren Slemenda, How a diverse workforce improves your bottom...NCET Biz Cafe | Lauren Slemenda, How a diverse workforce improves your bottom...
NCET Biz Cafe | Lauren Slemenda, How a diverse workforce improves your bottom...
 
NCET Biz Cafe | Peter Fishburn, Tools of the Trade(show) | July 2018
NCET Biz Cafe | Peter Fishburn, Tools of the Trade(show) | July 2018NCET Biz Cafe | Peter Fishburn, Tools of the Trade(show) | July 2018
NCET Biz Cafe | Peter Fishburn, Tools of the Trade(show) | July 2018
 
NCET Biz Cafe | How IoT is Transforming Business and our Daily Lives | June 20
NCET Biz Cafe | How IoT is Transforming Business and our Daily Lives | June 20NCET Biz Cafe | How IoT is Transforming Business and our Daily Lives | June 20
NCET Biz Cafe | How IoT is Transforming Business and our Daily Lives | June 20
 
NCET Biz Bite | Project Management Tips and Tools | January 2018
NCET Biz Bite | Project Management Tips and Tools | January 2018NCET Biz Bite | Project Management Tips and Tools | January 2018
NCET Biz Bite | Project Management Tips and Tools | January 2018
 
NCET Tech Wed | Noble Studios | Jan 2018
NCET Tech Wed | Noble Studios | Jan 2018NCET Tech Wed | Noble Studios | Jan 2018
NCET Tech Wed | Noble Studios | Jan 2018
 
NCET Biz Bite | Steven Ing, How Can a Relationship Therapist Improve Your Car...
NCET Biz Bite | Steven Ing, How Can a Relationship Therapist Improve Your Car...NCET Biz Bite | Steven Ing, How Can a Relationship Therapist Improve Your Car...
NCET Biz Bite | Steven Ing, How Can a Relationship Therapist Improve Your Car...
 
NCET Biz Cafe | Amber Barnes / Lindsay Bradley, Business with a Soul | Nov 2017
NCET Biz Cafe | Amber Barnes / Lindsay Bradley,  Business with a Soul | Nov 2017NCET Biz Cafe | Amber Barnes / Lindsay Bradley,  Business with a Soul | Nov 2017
NCET Biz Cafe | Amber Barnes / Lindsay Bradley, Business with a Soul | Nov 2017
 
NCET Biz Bite – Personal Branding 101: Building a Brand for Digital Influence...
NCET Biz Bite – Personal Branding 101: Building a Brand for Digital Influence...NCET Biz Bite – Personal Branding 101: Building a Brand for Digital Influence...
NCET Biz Bite – Personal Branding 101: Building a Brand for Digital Influence...
 

Recently uploaded

Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...raviapr7
 
Optical Fibre and It's Applications.pptx
Optical Fibre and It's Applications.pptxOptical Fibre and It's Applications.pptx
Optical Fibre and It's Applications.pptxPurva Nikam
 
Prescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxPrescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxraviapr7
 
Slides CapTechTalks Webinar March 2024 Joshua Sinai.pptx
Slides CapTechTalks Webinar March 2024 Joshua Sinai.pptxSlides CapTechTalks Webinar March 2024 Joshua Sinai.pptx
Slides CapTechTalks Webinar March 2024 Joshua Sinai.pptxCapitolTechU
 
Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.EnglishCEIPdeSigeiro
 
How to Send Emails From Odoo 17 Using Code
How to Send Emails From Odoo 17 Using CodeHow to Send Emails From Odoo 17 Using Code
How to Send Emails From Odoo 17 Using CodeCeline George
 
How to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesHow to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesCeline George
 
Unveiling the Intricacies of Leishmania donovani: Structure, Life Cycle, Path...
Unveiling the Intricacies of Leishmania donovani: Structure, Life Cycle, Path...Unveiling the Intricacies of Leishmania donovani: Structure, Life Cycle, Path...
Unveiling the Intricacies of Leishmania donovani: Structure, Life Cycle, Path...Dr. Asif Anas
 
In - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxIn - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxAditiChauhan701637
 
What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?TechSoup
 
Work Experience for psp3 portfolio sasha
Work Experience for psp3 portfolio sashaWork Experience for psp3 portfolio sasha
Work Experience for psp3 portfolio sashasashalaycock03
 
Over the counter (OTC)- Sale, rational use.pptx
Over the counter (OTC)- Sale, rational use.pptxOver the counter (OTC)- Sale, rational use.pptx
Over the counter (OTC)- Sale, rational use.pptxraviapr7
 
Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfMohonDas
 
Riddhi Kevadiya. WILLIAM SHAKESPEARE....
Riddhi Kevadiya. WILLIAM SHAKESPEARE....Riddhi Kevadiya. WILLIAM SHAKESPEARE....
Riddhi Kevadiya. WILLIAM SHAKESPEARE....Riddhi Kevadiya
 
5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...CaraSkikne1
 
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...Nguyen Thanh Tu Collection
 
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfP4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfYu Kanazawa / Osaka University
 
The basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxThe basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxheathfieldcps1
 
How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17Celine George
 

Recently uploaded (20)

Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...
 
Optical Fibre and It's Applications.pptx
Optical Fibre and It's Applications.pptxOptical Fibre and It's Applications.pptx
Optical Fibre and It's Applications.pptx
 
Prescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxPrescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptx
 
Finals of Kant get Marx 2.0 : a general politics quiz
Finals of Kant get Marx 2.0 : a general politics quizFinals of Kant get Marx 2.0 : a general politics quiz
Finals of Kant get Marx 2.0 : a general politics quiz
 
Slides CapTechTalks Webinar March 2024 Joshua Sinai.pptx
Slides CapTechTalks Webinar March 2024 Joshua Sinai.pptxSlides CapTechTalks Webinar March 2024 Joshua Sinai.pptx
Slides CapTechTalks Webinar March 2024 Joshua Sinai.pptx
 
Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.
 
How to Send Emails From Odoo 17 Using Code
How to Send Emails From Odoo 17 Using CodeHow to Send Emails From Odoo 17 Using Code
How to Send Emails From Odoo 17 Using Code
 
How to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesHow to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 Sales
 
Unveiling the Intricacies of Leishmania donovani: Structure, Life Cycle, Path...
Unveiling the Intricacies of Leishmania donovani: Structure, Life Cycle, Path...Unveiling the Intricacies of Leishmania donovani: Structure, Life Cycle, Path...
Unveiling the Intricacies of Leishmania donovani: Structure, Life Cycle, Path...
 
In - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxIn - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptx
 
What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?
 
Work Experience for psp3 portfolio sasha
Work Experience for psp3 portfolio sashaWork Experience for psp3 portfolio sasha
Work Experience for psp3 portfolio sasha
 
Over the counter (OTC)- Sale, rational use.pptx
Over the counter (OTC)- Sale, rational use.pptxOver the counter (OTC)- Sale, rational use.pptx
Over the counter (OTC)- Sale, rational use.pptx
 
Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdf
 
Riddhi Kevadiya. WILLIAM SHAKESPEARE....
Riddhi Kevadiya. WILLIAM SHAKESPEARE....Riddhi Kevadiya. WILLIAM SHAKESPEARE....
Riddhi Kevadiya. WILLIAM SHAKESPEARE....
 
5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...
 
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
 
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfP4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
 
The basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxThe basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptx
 
How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17
 

NCET Tech Bite | Chad Hallert, Make Website Achieve Business Goals | May 2017

Editor's Notes

  1. Today we’re going to talk about a dirty little secret in digital marketing. Your websites’ probably not doing it’s job very well. In fact, if your like most businesses, you’re leaving money on the table every single day and may not realize it. But, here’s the good news… once we identify the areas of shortfall we can fix them. And that’s exactly what we’re going to do today.
  2. Here’s the agenda for the day We’re going to take some time to understand where the web is at in 2017, and why our customers are more demanding than ever Then we’re going to dive into three areas of opportunity for almost every website Clearly answering the most important question for every site Realizing we’re really not that good at mobile and identifying what we need to fix Acknowledging the danger of the HiPPO and how to manage them And finally, we’re go to wrap it all up with a simple action plan for you to take back to work
  3. Before we start talking about the web in 2017, let’s take a moment to remember how we got here.
  4. To do that, we’re going to need to jump into time machine.
  5. Who remembers this thing… Going online was a big deal. It was cool and was a novelty. So, we’d put up with things like waiting a couple minutes while our computer dialed the World Wide Web, and that irritating noise we’d hear when we finally did connect.
  6. How about searching for information? The search engines weren’t very good and sites we’re actually categorized by human beings instead of algorithms. What a mess. Tons of links, random advertisements and random buttons for “new” and “cool.” But again, this was something new and we didn’t know any better, so we accepted this type of site. And even if we didn’t, there really weren’t a lot of alternatives.
  7. May Amazon had it figured out? Or, maybe not.
  8. How about Apple? Surely they were doing better… Who remembers this website?
  9. When we look back at those sites, we can really appreciate just how far we’ve come in terms of the quality of sites.
  10. Study asked how easy it was to find what you came to the site for, to accomplish that task and the level of security that site had with your information. 2/3 of business websites received a F