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1. Lead Generation For SaaS
2. 10 Lead Generation Tools For SaaS Startups
2.3. Sales Force
2.4. Maker Leads
2.9. Lead Feeder
Lead Generation For SaaS
The usage of products and services has been continuously transformed through the last
couple of years.
According to KevinTPayne, your customers do not get seduced by your marketing
techniques anymore. In fact, spend a good 57% of the time doing their research online
before they reach out to your company.
This means you need to gear up and prepare yourself a lead generation technique that gives
your potential customers what they are looking for.
Or you can say, a strategy that makes your company click in their minds every time they are
need of the service you provide!
In order to make the strategy work, you need the right tools to help you begin with.
In thisguide, I will walk you through 10 best tools for your SaaS Startups
to generatequalified leadsand convert them into your customerslike
So without wasting any time, let’s jump right to these...
10 Lead Generation Tools For SaaS Startups:
To understand each of them a little better, I have categorized these tools into the following
a. Communication Tools
b. Email Marketing Tools
c. Sales/CRM Tools
d. Outreach/Prospective Tools
e. Optimization Tools
f. Advertising Tools
g. A Few Others
As chatbots have gained popularity among various industries in the past couple of years,
SaaS Startups are probably the first ones to welcome this technology with open arms.
Botsify offers a little more than just automation for the website and Facebook live chat
support, it helps you generate leads in multiple ways:
1. Lead Generation Forms
You can collect leads through messenger chatbot using Lead Generation Forms
within the conversation. Create conversational forms with Botsify to make your
chatbot interactive and collect user information then and there!
2. Acquire Users From Comments on Your FacebookPage
You can respond automatically to comments and acquire users from your Facebook
posts. You longer have to manually go through each and every comment with similar
or the same query from tons of users every day!
3. Talk to Your Website Usersvia Messenger
You can chat with your website users via Facebook messenger using Botsify.
Whenever a user interacts with your website chatbot and requests human
assistance, you will be notified on your messenger.
From there on, you can simply respond to that particular user through your
messenger chatbot, integrated to your facebook page.
Here’s how it works:
4. CollectEmails Through Website Chatbot
You can collect email addresses to add to your subscription lists via website chatbot.
No need to ask for their name and email in a separate pop-up. If a user is interested
in conversing with your chatbot, they will simply give their details to you!
Pricing plans: 14-day free trial then paid plans starting at $50/month.
Every SaaS Startup’s one-stop-shop for the perfect email marketing campaign your new
feature announcement needed!
MailChimp is highly popular because it is easy to use and cost effective to startups as well
as enterprise-level businesses.
Similar: Read this blog to learn great sales hacks using MailChimp
It offers social media Ad campaign, website landing page campaigns and many more.
But the best features are MailChimp’s drag and drop email builder and the automated email
● The free plan is an excellent lead generation tool for startups offering 12000
emails/month or 2000 subscriber’s list - that’s more than great for free!
● MailChimp lets you test your email subject line to make sure it looks as good as you
think it does.
● You can create a solid email using the templates given and customize it as you like.
● MailChimp also has a powerful knowledge base that can help you create better-
suited campaigns for your SaaS Startups.
Pricing plans: Free version & Paid plans starting at $10/month.
You might also like: How to Clean your Email Lists
Salesforce is highly recommended to all SaaS startups as their CRM solution. This platform
is considered among one of the top Lead Management software solutions. It does not
require setting up or manage offline, everything can be easily accessed over the internet. All
you need to do is log into your account and start working.
Other than your customers, you can interact with other SaaS startups and companies similar
to yours and exchange ideas, get feedback and overall grow within the community!
Learn more: How to Make your customer service great
Salesforce helps you manage your Leads, Existing Customers and your Sales Team. It
allows multiple integrations of marketing and optimization software to help you capture more
and deliver excellent customer service always!
Pricing plans: 30 days free trial then Paid plans starting at $25/month.
Maker Leads is an excelling prospecting tool for SaaS Startups. You can get a List of all
product makers and/or their upvoter list off of ProductHunt and Angellist.
Once you get the list, you can reach out to the product makers or your competitor’s Leads
(upvoters) and sell them your own product with better offers.
Similarly, if your competitor is also using Maker Leads, can easily capture your ProductHunt
There are two options that you can choose from when creating your Prospecting Lists; Pre
compiled Leads and Product Hunt Leads.
‘Pre compiled Leads’ are readymade lists of products and its competitors to make it easy
for you to get all the Leads in one place.
Whereas ‘ProductHunt Leads’ is divided into two categories.
● A. Leads by Date - List of Products posted on a specific date
● B. Leads by Product - List of Upvoters of a specific product posted on ProductHunt
Pricing plans: List of 50 Free Leads & Paid plans starting at $15/month
Zapier is not itself a Lead Generation platform but it helps you connect all these software
together to fasten up your processes. You can integrate multiple apps from a list of 1000
Zapier supported apps and start optimizing your lead generation!
If you are planning to promote your newly launched product, you will need some advertising
Lead Generation Tools. Other than promoting your business on social media ads, you can
place your ads on Google search using Adwords.
Google Adwords places your ad in front of people who search for similar terms to your
predetermined keywords. For example, if I create a google ad for ‘chatbot for website’ when
people search for similar or same terms, they will see my ad placed somewhere on google.
This will increase my chances of getting a relevant audience and more visitors to the page or
get contacted via the information provided.
The best part is, setting up campaigns is free - you only pay when your Ad is being clicked
Ever had troubles in scheduling your meetings? When working internationally you
must at least exchange 3 emails to schedule a single meeting and have to type in
each one manually. Calendly helps you optimize your meeting schedules.
You can simply set up a calendar of your available days and timings for your
prospects and clients and easily schedule demos, sales calls, meeting and so on and
Pricing plans: Free version & Paid plans start at $8/month
Bonus Tip: Add your Calendly link to your email signature. It will not only look super
cool but also goes to each of them every time so they don't have to go look for it!
You must already know the platform and its usage. But did you know? Quora has
become the hub of providing relevant information to people asking questions.
There are tons of questions on the platform that are relavant to your business, which
gives you the opportunity to jump in and make your way to the hearts of your
So my questions unanswered or with very little or irrelevant information; you can
actually contribute by writing well-informed answers and at the same time generate
leads through it when anybody enters a similar search term and find your answer!
Pricing plans: Free
3. Lead Feeder
This tool is highly recommended to all SaaS Startups. You don’t know how many
businesses visit your website and leave quietly, without getting in touch with your live
chat or never contacted you.
(source: lead feeder)
Lead Feeder finds who they were, with the help of Google Analytics. The platform
provides data of last 30 days visitors and provides contact information of people
working at those companies.
Without any hassle, you can reach out to them, follow up and schedule a demo.
Pricing plans: 14-day free trial then paid plans starting at $59/month.
If you are looking for email addresses of people and companies. You can either
search by name of a person or a company o get relevant email addresses of
employees you are looking for.
The first 100 search requests are free and then their paid plans starting from 1000
searches and more.
Pricing plans: 100 free search requests then paid plans starting at $39/month.