Join this session to hear Ariba solution experts, sellers, and partners share tips and tricks for better management of business growth, risk, and visibility. Learn more about the value-added services and features Ariba now offers with your Ariba Network subscription, including business valuation reports, data enrichment, and integration. Panel topics include: how small sellers get more value from Ariba with the BizEquity Business Valuation Engine, how integrating to the Ariba Network improves customer satisfaction, retention, and accelerates your order-to-cash cycle, and how improving your catalog can help drive up customer satisfaction and growth in accounts.

1. Gaining More Value from Your Ariba
Network Connection
Achim Voermanek (Ariba), Robert Calvert (HP), Ed Macosky (Dell-Boomi), Claudio
Pinto (Thomasnet)

2. #AribaLIVE
The information in this presentation is confidential and proprietary to SAP and may not be disclosed without
the permission of SAP. This presentation is not subject to your license agreement or any other service or
subscription agreement with SAP. SAP has no obligation to pursue any course of business outlined in this
document or any related presentation, or to develop or release any functionality mentioned therein. This
document, or any related presentation and SAP's strategy and possible future developments, products and
or platforms directions and functionality are all subject to change and may be changed by SAP at any time
for any reason without notice. The information in this document is not a commitment, promise or legal
obligation to deliver any material, code or functionality. This document is provided without a warranty of any
kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness
for a particular purpose, or non-infringement. This document is for informational purposes and may not be
incorporated into a contract. SAP assumes no responsibility for errors or omissions in this document, except
if such damages were caused by SAP´s willful misconduct or gross negligence.
All forward-looking statements are subject to various risks and uncertainties that could cause actual results
to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-
looking statements, which speak only as of their dates, and they should not be relied upon in making
purchasing decisions.
Legal
disclaimer

3. #AribaLIVE
Agenda
• Audience Poll and Speaker Introduction
• Ariba Business Network Overview
• Seller challenges today and tomorrow
• Seller starting points and expansion scenarios
• Cost example and scenarios
• Key takeaways
© 2013 Ariba, Inc. All rights reserved.3

4. #AribaLIVE
Speakers
• Robert Calvert, HP
• Ed Macosky, Dell-Boomi
• Claudio Pinto, Thomasnet
• Achim Voermanek, Ariba
© 2013 Ariba, Inc. All rights reserved.4

5. #AribaLIVE
Agenda
• Audience Poll and Speaker Introduction
• Ariba Business Network Overview
• Seller challenges today and tomorrow
• Seller starting points and expansion scenarios
• Cost example and scenarios
• Key takeaways
© 2013 Ariba, Inc. All rights reserved.5

6. #AribaLIVE
The Ariba Network Is…
© 2013 Ariba, Inc. All rights reserved.6
SuppliersBuyers
Procurement
Sales
Finance
Logistics
Supply Chain
Sustainability
Compliance
Open
Any back-end system
Any connection technology, vendor
and protocol
Not constrained by single standard
1
Intelligent
Open the “envelope” – catch errors
before they happen
Aggregate data and discounting
opportunities
Not just an integration gateway
2 Comprehensive
All trading partners
All collaborative business processes
Not point to point
3
Partners

7. #AribaLIVE
“Other”
Buyers Suppliers
The Ariba Network Is the leading Business Network
The proof: Nearly 1 Million partners use the Ariba Network
for ~$400 billion spend
© 2013 Ariba, Inc. All rights reserved.7
Partner and
Ecosystem Solutions
An SAP Company
Ariba Network
~1 million trading
partners across all
industries
40+ million
Purchase Orders
60+ million Invoices
~$400 billion in spend
142 countries
72 currencies
40 Invoice compliant
countries
EDI
Email
HTML
cXML
AS2
Paper
Smart
PDF
CSV
xCBL

8. #AribaLIVE
Agenda
• Audience Poll and Speaker Introduction
• Ariba Business Network Overview
• Seller challenges today and tomorrow
• Seller starting points and expansion scenarios
• Cost example and scenarios
• Key takeaways
© 2013 Ariba, Inc. All rights reserved.8

9. #AribaLIVE
Agenda
• Audience Poll and Speaker Introduction
• Ariba Business Network Overview
• Seller challenges today and tomorrow
• Seller starting points and expansion scenarios
• Cost example and scenarios
• Key takeaways
© 2013 Ariba, Inc. All rights reserved.9

10. #AribaLIVE
Agenda
• Audience Poll and Speaker Introduction
• Ariba Business Network Overview
• Seller challenges today and tomorrow
• Seller starting points and expansion scenarios
• Cost example and scenarios
• Key takeaways
© 2013 Ariba, Inc. All rights reserved.10

11. #AribaLIVE
Agenda
• Audience Poll and Speaker Introduction
• Ariba Business Network Overview
• Seller challenges today and tomorrow
• Seller starting points and expansion scenarios
• Cost example and scenarios
• Key takeaways
© 2013 Ariba, Inc. All rights reserved.11

12. #AribaLIVE
Key Takeaways
• Sellers need to do something more that “just
connect” to promote themselves in front of the
increasingly finicky buyer base
• Sellers can’t rely on the fact that “users will find
me”, this is true even for large brand companies
• Make lead generation a strategic effort, with the
Ariba funnel complementing traditional
marketing/SEO efforts
© 2013 Ariba, Inc. All rights reserved.12

13. Questions?
© 2013 Ariba, Inc. All rights reserved.
13

14. #AribaLIVE
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