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Word of Mouth Workshop by Arik Abel at NCPRSA

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Arik Abel
Arik Abel

2011 NCPRSA PR & Marketing Seminar presentation by Arik Abel, vice president, digital services for French West Vaughan.

BusinessDivertissement et humourTechnologie
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Clever Tweet Opp #1 Word of Mouth Workshop “Infographics are the constellations of today.” via @arikabel @ncprsa #womworkshop “It’s not what you say, but how you say it, that counts.” via @arikabel @ncprsa
Pictographs in caves, pyramids
Infographics of today
Clever Tweet Opp #1 Tweet Opp #1 “Infographics are the constellations of today.” via @arikabel @ncprsa #womworkshop “#Infographics are like the constellations of word of mouth.” via @arikabel @ncprsa
5 second movies 5 steps to… 5 ways to… 5 reasons for….
5 steps to… 5 ways to… 5 reasons for….
5 steps to… 5 reasons for….
So and so versus… Why you shouldn’t…. What you need to know about… What happened to…
Why you shouldn’t…. What you need to know about… What happened to…
Why you shouldn’t…. What happened to…
Clever Tweet Opp #1 Tweet Opp #2 “Infographics are the constellations of today.” via @arikabel @ncprsa #womworkshop “People follow patterns. It’s our job to find them.” Via @arikabel @ncprsa
My Word of Mouth Bible
My Other Word of Mouth Bible
Clever Tweet Opp #1 Tweet Opp #3 “Infographics are the constellations of today.” via @arikabel @ncprsa #womworkshop “People like it when you put words in their mouth (Or take them out).” via @arikabel @ncprsa
____ __ ___ ______
___ __ ___
___!
_ _ _ _ _ ‘_ __ ___ ___ ____
Clever Tweet Opp #1 Tweet Opp #4 “Infographics are the constellations of today.” via @arikabel @ncprsa #womworkshop “If it doesn’t fit into the conversation, you shouldn’t say it.” via @arikabel @ncprsa
There’s an inverse to this, too.
Examples of search patterns
Clever Tweet Opp #1 Tweet Opp #5 “Infographics are the constellations of today.” via @arikabel @ncprsa #womworkshop “If you can’t find something on Google, does it really exist?” via @arikabel @ncprsa
How we find info + how we process info + how we share info = Word of Mouth
What should you do next? 1. Look for the formula behind everything 2. When you know what you want to say, find the pattern that works 3. Think about how people will find it, AND how they will share it 4. Make it part of everything you do

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Word of Mouth Workshop by Arik Abel at NCPRSA

  • 1. Clever Tweet Opp #1 Word of Mouth Workshop “Infographics are the constellations of today.” via @arikabel @ncprsa #womworkshop “It’s not what you say, but how you say it, that counts.” via @arikabel @ncprsa
  • 2.
  • 5. Clever Tweet Opp #1 Tweet Opp #1 “Infographics are the constellations of today.” via @arikabel @ncprsa #womworkshop “#Infographics are like the constellations of word of mouth.” via @arikabel @ncprsa
  • 6. 5 second movies 5 steps to… 5 ways to… 5 reasons for….
  • 7. 5 steps to… 5 ways to… 5 reasons for….
  • 8. 5 steps to… 5 reasons for….
  • 9. So and so versus… Why you shouldn’t…. What you need to know about… What happened to…
  • 10. Why you shouldn’t…. What you need to know about… What happened to…
  • 12.
  • 13. Clever Tweet Opp #1 Tweet Opp #2 “Infographics are the constellations of today.” via @arikabel @ncprsa #womworkshop “People follow patterns. It’s our job to find them.” Via @arikabel @ncprsa
  • 15. My Other Word of Mouth Bible
  • 16. Clever Tweet Opp #1 Tweet Opp #3 “Infographics are the constellations of today.” via @arikabel @ncprsa #womworkshop “People like it when you put words in their mouth (Or take them out).” via @arikabel @ncprsa
  • 19. ___!
  • 20. _ _ _ _ _ ‘_ __ ___ ___ ____
  • 21. Clever Tweet Opp #1 Tweet Opp #4 “Infographics are the constellations of today.” via @arikabel @ncprsa #womworkshop “If it doesn’t fit into the conversation, you shouldn’t say it.” via @arikabel @ncprsa
  • 23.
  • 24. Examples of search patterns
  • 25. Clever Tweet Opp #1 Tweet Opp #5 “Infographics are the constellations of today.” via @arikabel @ncprsa #womworkshop “If you can’t find something on Google, does it really exist?” via @arikabel @ncprsa
  • 26.
  • 27. How we find info + how we process info + how we share info = Word of Mouth
  • 28. What should you do next? 1. Look for the formula behind everything 2. When you know what you want to say, find the pattern that works 3. Think about how people will find it, AND how they will share it 4. Make it part of everything you do