6 Simple to follow DOs and DON'Ts while writing Corporate Emails - A no-brainer for beginners!

1. 6
Do's and Don'ts in Corporate
Emails
A No-brainer!
ArjunKumar| Sr. Manager– Sales& Marketing| eBrandzInc.

2. Introduction to DOs
Write to others the
way you would
want others to
write to you. Let us
look at some of the
DOs.

3. Dos #1
Always begin your email with a
pleasant greeting like -
Hope you are doing well.
Hope you had a nice Easter
weekend.

4. Dos #2
Keep the SUBJECT LINE as relevant
as possible. Always remember, it is
the SUBJECT LINE which ensures
that your email is read!

5. Dos #3
Break the content into POINTS and/or
PARAGRAPHS grouped together
based on subtopics instead of one big
chunk of text.

6. Dos #4
Break your sentences down. Use short
sentences. Avoid long sentences with 100s
of punctuations. I would usually forget the
first part of a sentence by the time I read
towards the end of a really long sentence.

7. Dos #5
Focus on grammar, punctuation and
spellings. They can MAKE or BREAK
your impression.

8. Dos #6
Keep the RESPONSE TIME as short
as possible. Like I always say, nobody
likes to be kept waiting.

9. Introduction to Don’ts
Double check your
emails before
hitting the SEND
button. Let us look
at some of the
DON’Ts.

10. Don’ts #1
Do not keep the subject line too long.
Emails with a mile long subject line
look spammy!

11. Don’ts #2
Do not use an email to show off your
vocabulary. Keep it simple! You don’t
have to be a lexicomane or
sesquipedalian. Go on, Google them!

12. Don’ts #3
Do not use negative words / phrases directly.
Instead churn them like -
 I am afraid I would not be able to...
 I would have loved to offer you a 20% but….
 Perhaps, I can agree to...
For example –
Client: I want a 20% discount on the monthly pricing.
You: We cannot offer a 20% discount.
You: I would have loved to offer you a 20% but the best we
can do is offer you our white label rates at a 15% discount.

13. Don’ts #4
Avoid ‘Ctrl+V’. Use ‘Ctrl+Alt+V’
instead. This helps in maintaining font
integrity. It will prevent your emails
from looking unprofessional.
Original
font style
Font
resulting
from
Ctrl+V
Dummy text used for illustration purposes only.

14. Don’ts #5
Avoid using unusual colors. Traditional
plain black or the 'Outlook" blue are
the best!

15. Don’ts #6
Do not end an email abruptly. Use a
professional closing.

16. Thank You !