This document discusses generational differences and how Generation Y or Millennials are changing the landscape of information management and library services. It outlines the key characteristics of Gen Y including being tech-savvy, socially aware, and preferring flexibility. To attract and retain Gen Y librarians, the document suggests emphasizing purpose, responsibility, opportunities for growth, fair compensation, and empowerment. It concludes that Gen Y will require changes to how libraries provide and market their services to remain relevant in the future.

1. Gen Y Librarians
And the changing face of
information management
Kirsty McPhee

2. The 4 Generations
? The Traditionalists - Born 1900-1945
? Baby Boomers – Born 1946-1960
? Gen x – Born 1961-1980
? Generation Y – Born 1981-1985

3. The Traditionalists 1900-1945
? Events
? World War I and World War II
? The Roaring Twenties
? Korean War
? Heroes
? ANZACS
? Elvis Presley
? Sir Donald Bradman
? Phar Lap

4. Baby Boomers 1945-1960
? 4 million babies born 1946-1960
? Post-war years
? Influences
? Jimmy Dean
? Marlon Brando
? Blue Jeans
? Hula Hoops
? The Beatles
? Mini-skirts and bikini’s

5. Generation X 1961-1980
? Smallest generation
? Media explosion
? People
? Bill Gates
? Bill Clinton
? Beavis and Butt-HeadSociety
? Azaria Chamberlain
? AIDS
? Violence

6. Generation Y 1981-1995
? Net Gen
? Nexters
? Echo Boomers
? Generation Next
? Boomlets
? Netizens
? Generation WHY
? Screenager
? Google Generation

7. Understanding Gen Y
? Street Smart
? Socially Aware
? Life-style centered
? Independently dependant
? Informal
? Etiquette
? Tech-savvy Stimulus Junkies

8. Attracting and Retaining Gen Y
? Purpose and meaning
? Responsibility
? Promotional opportunity
? New challenges and experiences
? Fair compensation
? Increased employability
? Flexibility
? Modern and edgy
? Passion and optimism
? The chance to belong and be engaged

9. Attracting and Retaining Gen Y
? Empowerment
? Fairness
? Recognition
? Personal connection
? Involvement
? Competency
? To be mentored and not directed

10. The Future of Library Services
? Succession planning
? Managing Gen Y
? Job hopping or career building?
? Technology vs Tradition
? Ebooks
? Marketing
? Evolution
? Interactive reference services
? Next-Gen library Catalogues
? Collaboration

11. Generation Y Invasion

12. Final thoughts