1. By Peter Fitz

2. Moreland
• Population 150,000
• 32% born overseas
• 37% born in non English speaking countries
• 39.6% Speak a language other than English

3. Languages
• 132 languages spoken in Moreland
• Cater for 8 languages
• Minorities: 126 miss out

4. The Pilot
• 2006 gathered 450 pages of guff
• Everyone wants to tell their story
• Not many want to pay
• Start with a storyboard

10. Our community
• Characters to tell stories
• Activity and scenery
• Testing positive

11. Testing
• Do characters offend?
• Do we tell a story?
• Get messages thru?

12. Learnings
• Show through characters
• People like the characters
• The message gets thru

13. Early efforts
• First printed in 2007
• Council supported the project
• Funded for 5 years

14. Local Government

15. Local Laws

17. Begin
• Tell a story
• Strong visuals
• Resist dot points

18. The Yarn
• Not necessary to translate into every language
• If story is strong message gets thru
• Must be engaging and interesting

19. Uses
• Keep stories intact
• Distribution is a challenge
• LG clip art

20. Influenza

21. Use in press ad

22. World environment week

23. The process
• Words
• Visualise and illustrate
• Test and test again
• Experiment until it works

24. Essentials
• Testing with CALDs is vital
• Ask what works
• Show a mix of people
• CALD’s like being asked

25. Listening
• CALDs teach us
• What we think isn’t what they think
• They will tell you

26. Examples

27. Examples

28. Examples

29. Examples

30. Examples

31. Examples

32. Examples

33. Examples

34. The gambling example

35. Story telling
• CALDs understand stories
• Dot points are hard to follow
• Don’t tell a story using dot points

36. Design
• Policy important
• Policy does not communicate
• Got to design communications
• Try something

37. Focus group testing
• May 2010 Spectrum Migrant Resource Centre
evaluate story boards
• Focus groups assessed four story boards.

38. Assyrian/Chaldeans

39. Multicultural women

40. Sudanese Men

41. Results
87% of respondents said the storyboards are an excellent
way of communicating

42. Results
79.3% said they learnt new things

43. Results
63% said they would consequently do things differently

44. Where to from here?

49. Settling in

50. NBN in Brunswick

51. What’s new?

52. Who knows where CALDS
might pop up next

53. By Peter Fitz