How French companies specialized
in mountain planning develop their business
through the Cluster Montagne?
INNOVATION SUMM...
_ 34, French, CEO of SWiTCH Inc. (USA) and SWiTCH s.a.s (Europe)
_ SWiTCH: experiential marketing & communications agency
...
_ Since 2012
_ A non profit public-private
organization
_ A network for mountain
planning development & mountain
management...
_ 4 strategic fields:
▪  Information
▪  Innovation
▪  International
▪  Performance & human
ressources
_ 7 expertises:
▪  Ur...
CLUSTER MONTAGNE: WHAT FOR?
_ On mature markets: Introduction on new technologies & innovations
_ On emergent markets: glo...
CLUSTER MONTAGNE: WHAT FOR?
_ Expertise missions
_ Events organisation: business forum
_ Provide « turnkey » mountain reso...
_ The mountain development sector in France in 2014:
300
Companies
5000
Jobs
1 billion €
Turnover
FACTS & FIGURES
FACTS & FIGURES
143
members
122
companies
16
institutions
5
training
& research
8
staff members
60
actions for companies
i...
MONEY, MONEY, MONEY…
_ An initiative of _ Supported by
_ And private partners
_ Annual budget:
60%	
  public	
  
40%	
  pr...
OPERATIONAL TEAM
WORKING COMMITEE
PERFORMANCE
WORKING COMMITEE WORKING COMMITEE WORKING COMMITEE
INFORMATION INNOVATION IN...
_ 6 KSF:
KEY SUCESS FACTORS
INSTITUTIONAL
SUPPORT
PRIVATE
ACTORS
ACTIVE PRIVATE
MEMBERS
OPERATIVE
TEAM
DEDICATED
STRUCTURE...
_ This is not an union or a lobby: there is no political role!
_ The cluster is a catalyst, but is not a substitute.
_ Thi...
_ 6 Main benefits:
MEMBERS BENEFITS
Get strategic
information
Get involved in a
dynamic network
Support your promotion
in F...
_ Communication: TV report & talkshow invitations
_ International: Accompany & Preparation with international
tradeshow « ...
_Information: strategical intelligence & data on domestic and foreign
markets, on business opportunities, on innovation, e...
_ New challenges, new questions!
_ Who can be a member? How about Italian or Swiss Cies? Shall we
become an « European » M...
_ Not a substitute, but a catalyst to your business: you get what you
give!
_ Perfect combination between public instituti...
Tel. + 33 (0) 450 275 349
Cell. + 33 (0) 675 705 859
info@switchconsulting.fr
www.switchconsulting.fr
Suivez-nous sur
Parc...
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How French companies specialized in mountain planning develop their business through the Mountain Cluster?

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How French companies specialized in mountain planning develop their business through the Mountain Cluster?

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How French companies specialized in mountain planning develop their business through the Mountain Cluster?

  1. 1. How French companies specialized in mountain planning develop their business through the Cluster Montagne? INNOVATION SUMMIT January 28-29th, 2015 – Juneau, AK, USA
  2. 2. _ 34, French, CEO of SWiTCH Inc. (USA) and SWiTCH s.a.s (Europe) _ SWiTCH: experiential marketing & communications agency specialized in tourism and action sports brands _ Active member of Cluster Mountain since 2012 _ To download this presentation: http://goo.gl/GfXGYR ARMELLE SOLELHAC - @switchagency
  3. 3. _ Since 2012 _ A non profit public-private organization _ A network for mountain planning development & mountain management: studies, equipments, services _ Missions : §  Consolidate french leadership through innovation §  Accompany mountain tourism worldwide CLUSTER MONTAGNE: WHAT IS IT? Public   ins*tu*ons   Training  &   research   centers   Companies  
  4. 4. _ 4 strategic fields: ▪  Information ▪  Innovation ▪  International ▪  Performance & human ressources _ 7 expertises: ▪  Urban planning & Architecture ▪  Winter development ▪  Summer development ▪  Natural hazards ▪  Environment ▪  Governance & Public policy ▪  Training & Services CLUSTER MONTAGNE: WHAT IS IT?
  5. 5. CLUSTER MONTAGNE: WHAT FOR? _ On mature markets: Introduction on new technologies & innovations _ On emergent markets: global offer _ Welcoming decisions makers
  6. 6. CLUSTER MONTAGNE: WHAT FOR? _ Expertise missions _ Events organisation: business forum _ Provide « turnkey » mountain resorts: Economical preparatory, masterplanning, investors research, infrastructures building, Equipment & Housing, Sites operation, professional training
  7. 7. _ The mountain development sector in France in 2014: 300 Companies 5000 Jobs 1 billion € Turnover FACTS & FIGURES
  8. 8. FACTS & FIGURES 143 members 122 companies 16 institutions 5 training & research 8 staff members 60 actions for companies in France and abroad _ The Cluster Montagne in 2014:
  9. 9. MONEY, MONEY, MONEY… _ An initiative of _ Supported by _ And private partners _ Annual budget: 60%  public   40%  private  :  memberships,  services,  partnerships   1.2 million € ➔ +/- 1,389,541.75 US$
  10. 10. OPERATIONAL TEAM WORKING COMMITEE PERFORMANCE WORKING COMMITEE WORKING COMMITEE WORKING COMMITEE INFORMATION INNOVATION INTERNATIONAL DO PROPOSALS OF ACTIONS FOR MEMBERS BUREAU GO / No Go BOARD OF DIRECTORS GO / No Go OPERATIONAL TEAM > IMPLEMENTATION HOW DOES IT WORK? +
  11. 11. _ 6 KSF: KEY SUCESS FACTORS INSTITUTIONAL SUPPORT PRIVATE ACTORS ACTIVE PRIVATE MEMBERS OPERATIVE TEAM DEDICATED STRUCTURE BOARD _ A collective strategy and dynamics: CO-OPETITON
  12. 12. _ This is not an union or a lobby: there is no political role! _ The cluster is a catalyst, but is not a substitute. _ This is not an outsourced R&D, sales or communications department for its members. _ It’s not a source of direct business for its members… although in reality there's a lot of business between members! THE CLUSTER’S BOUNDARIES
  13. 13. _ 6 Main benefits: MEMBERS BENEFITS Get strategic information Get involved in a dynamic network Support your promotion in France and abroad Improve your performance Support for innovation projects Develop your International business
  14. 14. _ Communication: TV report & talkshow invitations _ International: Accompany & Preparation with international tradeshow « Mountain Planet » OUR FEEDBACK
  15. 15. _Information: strategical intelligence & data on domestic and foreign markets, on business opportunities, on innovation, etc. _ Networking: Meeting with decision makers from all around the world, meeting with members to create common offers OUR FEEDBACK
  16. 16. _ New challenges, new questions! _ Who can be a member? How about Italian or Swiss Cies? Shall we become an « European » Mountain Cluster? Or shall we stay limited to France? _ What is a french company? A company owned by french capital? A company that has its HQ located in France? NEXT CHALLENGES
  17. 17. _ Not a substitute, but a catalyst to your business: you get what you give! _ Perfect combination between public institutions, research centers and private companies! _ Co-opetition! CONCLUSION
  18. 18. Tel. + 33 (0) 450 275 349 Cell. + 33 (0) 675 705 859 info@switchconsulting.fr www.switchconsulting.fr Suivez-nous sur Parc des Glaisins  13 Rue du Pré Paillard  74940 Annecy-le-Vieux  France 1060 Tiger Tail Dr Riverside CA 92506 USA EUROPE USA 1029 Rue Longpré Mascouche, QC J7K 2X6 Canada CANADA

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