Before you invest your time and resources in an online course, create a pilot that works with your community to build. Gini Dietrich from Spin Sucks has tips, tools, resources, and more to build your pilot online course.

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How to Build an Online Course that
Generates Leads, Creates Revenue, and
Builds Customer Loyalty
Gini Dietrich
CEO, Arment Dietrich
@ginidietrich
@cmicontent • #CMWORLD

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17. Online course:
* Generates leads
* Creates revenue
* Builds customer loyalty
@ginidietrich • #CMWORLD • @cmicontent

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1. No roadmap, no strategy
2. Terrible at our own marketing

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Process:
1. Your expertise
2. Educator
3. Topic
4. Outline
5. Build course
6. Market course
7. Deliver pilot
8. Learn, tweak, repeat

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“Do not let
perfection get
in the way of
being done”

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“Do not let
perfection get
in the way of
being done”

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Your expertise

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How to get ahead as a project manager
How to use Evernote to get organized
How to measure content marketing results
How to build community using Instagram
How to create Facebook ads that convert
How sales can best work with marketing
How to become a content marketer
How to build stories through content

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Type of
educator

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The professional
The journeyman
The insider
The expert

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Your topic

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The outline

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Build your
course

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Tell me and I
will forget.
Teach me and I
may remember.
Involve me and
I will learn.”

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Market your
course

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Deliver your
pilot

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Learn, tweak,
repeat

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Mistakes
you’ll make

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41. Resources
Text SPINSUCKS
to 44222
@ginidietrich • #CMWORLD • @cmicontent

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Gini Dietrich
CEO, Arment Dietrich
@ginidietrich | spinsucks.com