SlideShare une entreprise Scribd logo
1  sur  78
Télécharger pour lire hors ligne
Value Reference Model

 Quality and Customer Care
Executing - Auxiliary Services


                                      Value
                                    Reference
                                     Model



Planning     Governing                           Executing




                         Business    Human        Product     Supply Chain   Auxiliary
                         Services   Resource    Development     Services     Services
                                    Services
Auxiliary Services


                               Auxiliary
                               Services




IT Services   Organizational     F&A        Quality    Customer
               Intelligence                Assurance   Relations
                 Service                    Service    Services
Quality Assurance
                                        Total Quality        Zero Defects




Regulations      A ssure Product      Reduce Reactive
                     Quality                                    Process      Deploy a Quality
Conform ity                               Quality
                                                               Orientation       System
                 (Reactive Quality)   (Preventive Quality)



              Product Conformity         Process                             QS Development
                                        Monitoring



                   Product                                                    QS Certification
                                         Process
                 Certification
                                      Standardization


                                                                                QS Training
                 Systematic
                Measurements


                                                                             QS Globalization




                                                                               Benchmarking
Quality System Service
                  Quality System Service




Develop QS                   Certify QS            Deploy QS




                 QS                        QS Procedures
             Documentation
Quality System Development


QS Knowledge   Determine QS    Identify Involved   Process Owners    Examine Existing
 Acquisition      Context         Functions           Interview        Documents




                Create QS        Define QS         Analyse Current    Validate Existing
               Documentation    Requirements           System           Procedures
Quality System Service
                  Quality System Service




Develop QS                   Certify QS            Deploy QS




                 QS                        QS Procedures
             Documentation
Quality System Certification

                                                                                        Company




  Issue             Set Up                              Change                                 QS Changing                  Plan Actions                             Certif icate
Cerif ication    Documentation                          Request                                                                                                      Receiv ing
 Request                                                Analy sis


                                                                      Pre-Audit Visit                        Audit Visit
                                                                                         preaudit ok
                                       QS
Certif ication    Certif ication   Documentatio                                                                             Requested                                Conf ormity
 Request          Deadlines             n                                                                                    Actions                                 Certif icate

                                                         Change
                                                         Request



  Receiv e        Certif ication      Analy ze         Issue Change                                                                                         plan
                                                                                               Def ine       Final Report                  Rev iew Action            Certif icate
  Request          Planning        Documentation          Request                                                                                         accepted
                                                                                              Correctiv e                                       Plan                  Issuing
                                                                                               Actions

                                                   documentation ok


                                                                               Certification Agency
Quality System Service
                  Quality System Service




Develop QS                   Certify QS            Deploy QS




                 QS                        QS Procedures
             Documentation
Quality System Deployment
   Self                Maintain                 Maintain        Certify QS
Assessment             Quality                  Quality
                       Records                 Documents




Self Evaluation                     Quality Data
   Record                                                       QS Procedures




 Preventive       Nonconformities                   Maintain
                                                                QS Auditing
  Actions           Maintaining                    Corrective
Management                                          Actions
Quality System Auditing
                 QS Plan                Audit Check      Audit Report    Quality       Nonconformity     Audit
Plan Audits                                List                          Manual                        Registration



              Prepare Audit

    Visit
  Calendar
                              Opening
                              Meeting



                                        Previous Audit
                                          Evaluation



                                                               QS
                                                            Deployment
                                                             Analysis


                                                                             Closing
                                                                             Meeting
Auxiliary Services


                                     Auxiliary
                                     Services




IT Services   Organizational   F&A          Quality System    Quality    Customer
               Intelligence                    Service       Assurance   Relations
                 Service                                      Service    Services
Customer Relations Services


                                                                         Customer
                                                                         Relations
                                                                         Services



                                        Support                                                         Maintenance &                 Account
                                        Services                                                        Repair Service                Managing




 Service &     Customer     Customer                Service     Experience       Support     Incident     Problem         Returns
Maintenance   Registering   Educating              Delivering   Monitoring       Contract   Managing      Solving        Processing
  Admin                                                                          Offering

  (SMA)
Service & Maintenance Administration

                                                       Service & Maintenance Admin
                                     Manage Service             (SMA)
   Product                              Business
  Roadmap
   Defining                                                                                      Customers


  Sales Back                           Manage Site       Manage Service
                   Manage Internal                          Contract                               Support
Office Services                                                                      negotiate
                   Service Request                                                                 Contract


Replenishment
  Planning                                             Manage Customer
                                     Manage Periodic                                               Support
                                      Maintenance          Request                                 Request

   Human
  Resource
                  Manage Resources
  Services

                                      Manage Service    Invoice Customer                            Support
  Spare Parts                             Order                                                     Invoice
   Inventory
   Managing
Manage Service Business



                                     Manage Service Business


Analyze the   Manage     Manage            Manage              Manage Site     Archive        Manage
 Service      Warranty   Servicing         Service                Type       Service Data    Quality &
  Status       Terms                       Price &                                          Environment
                                           Package
Service & Maintenance Administration

                                                       Service & Maintenance Admin
                                     Manage Service             (SMA)
   Product                              Business
  Roadmap
   Defining                                                                                      Customers


  Sales Back                           Manage Site       Manage Service
                   Manage Internal                          Contract                               Support
Office Services                                                                      negotiate
                   Service Request                                                                 Contract


Replenishment
  Planning                                             Manage Customer
                                     Manage Periodic                                               Support
                                      Maintenance          Request                                 Request

   Human
  Resource
                  Manage Resources
  Services

                                      Manage Service    Invoice Customer                            Support
  Spare Parts                             Order                                                     Invoice
   Inventory
   Managing
Manage Site


                 Manage Site

Visit Site    Analyze & Control   Manage Site Data
                    Site
Service & Maintenance Administration

                                                       Service & Maintenance Admin
                                     Manage Service             (SMA)
   Product                              Business
  Roadmap
   Defining                                                                                      Customers


  Sales Back                           Manage Site       Manage Service
                   Manage Internal                          Contract                               Support
Office Services                                                                      negotiate
                   Service Request                                                                 Contract


Replenishment
  Planning                                             Manage Customer
                                     Manage Periodic                                               Support
                                      Maintenance          Request                                 Request

   Human
  Resource
                  Manage Resources
  Services

                                      Manage Service    Invoice Customer                            Support
  Spare Parts                             Order                                                     Invoice
   Inventory
   Managing
Manage Service Order


                              Manage Service Order



Control Service   Plan Service Order        Control Service   Close Service
    Order                                   Order Execution       Order
Service & Maintenance Administration

                                                       Service & Maintenance Admin
                                     Manage Service             (SMA)
   Product                              Business
  Roadmap
   Defining                                                                                      Customers


  Sales Back                           Manage Site       Manage Service
                   Manage Internal                          Contract                               Support
Office Services                                                                      negotiate
                   Service Request                                                                 Contract


Replenishment
  Planning                                             Manage Customer
                                     Manage Periodic                                               Support
                                      Maintenance          Request                                 Request

   Human
  Resource
                  Manage Resources
  Services

                                      Manage Service    Invoice Customer                            Support
  Spare Parts                             Order                                                     Invoice
   Inventory
   Managing
Manage Service Contract


                                          Manage Service Contract



 Control Service       Enter Service        Manage Relation         Control Service   Enter Service
Contract Quotation   Contract Quotation                               Contract          Contract
Service & Maintenance Administration

                                                       Service & Maintenance Admin
                                     Manage Service             (SMA)
   Product                              Business
  Roadmap
   Defining                                                                                      Customers


  Sales Back                           Manage Site       Manage Service
                   Manage Internal                          Contract                               Support
Office Services                                                                      negotiate
                   Service Request                                                                 Contract


Replenishment
  Planning                                             Manage Customer
                                     Manage Periodic                                               Support
                                      Maintenance          Request                                 Request

   Human
  Resource
                  Manage Resources
  Services

                                      Manage Service    Invoice Customer                            Support
  Spare Parts                             Order                                                     Invoice
   Inventory
   Managing
Manage Customer Request
Custom er Policies Service   Call Center Handling                       Custom er Support        Quality of Support


                               Maintain CMS Data                          Configure & Activate
                                                                               Support

                                                                                                    Manage Cus tom er
                                                                                                       QoS/SLA
          Custom er                                                          Handle Problem
          Relations
          Strategy



                                 Manage Inbound
                                     Calls             Trouble Ticket        Provide Custom er
                                                                             Helpdesk Service
      Define Cus tom er
      Contact Policies
                                Manage Outbound
                                     Calls
                                                                             Provide On-Site
                                                                                Support




                                  Iss ue Call Center
                                       Reports
                                                                             Notify Custom er
Manage Inbound Calls
Procedures                               Call Procedure         Contact Policy
                                                                                                       Policies
 Definition                                                                                            Definition
  Service                                                                                               Service




              Identify Call Type




                                         Route Inbound
                                             Calls

                Inbound Call
                    Data                                       Handle Inbound     Contact Reason          Inbound Call
                                                     queuing
                                                                    Call                                  Data Storing
                                                                                 Operator Activities



                                   Customer
Manage Customer Request
Custom er Policies Service   Call Center Handling                       Custom er Support        Quality of Support


                               Maintain CMS Data                          Configure & Activate
                                                                               Support

                                                                                                    Manage Cus tom er
                                                                                                       QoS/SLA
          Custom er                                                          Handle Problem
          Relations
          Strategy



                                 Manage Inbound
                                     Calls             Trouble Ticket        Provide Custom er
                                                                             Helpdesk Service
      Define Cus tom er
      Contact Policies
                                Manage Outbound
                                     Calls
                                                                             Provide On-Site
                                                                                Support




                                  Iss ue Call Center
                                       Reports
                                                                             Notify Custom er
Manage Outbound Calls
Configure                             Contact               Policies
Outbound          Call Lists          Policy                Definition
Campaign                                                    Service



 Configured    Assign Outbound
 Campaign      Call to Operator




                                  Handle Outbound   Calls to Customer     Outbound Calls
                 assignment             Call         Contact Reason        Data Storing
                                                    Operator Activities


                 Customer
                   Data
Service & Maintenance Administration

                                                       Service & Maintenance Admin
                                     Manage Service             (SMA)
   Product                              Business
  Roadmap
   Defining                                                                                      Customers


  Sales Back                           Manage Site       Manage Service
                   Manage Internal                          Contract                               Support
Office Services                                                                      negotiate
                   Service Request                                                                 Contract


Replenishment
  Planning                                             Manage Customer
                                     Manage Periodic                                               Support
                                      Maintenance          Request                                 Request

   Human
  Resource
                  Manage Resources
  Services

                                      Manage Service    Invoice Customer                            Support
  Spare Parts                             Order                                                     Invoice
   Inventory
   Managing
Manage Resources


              Manage Resources


  Control      Control Service   Control Spare
Technicians         Car             Parts
Customer Relations Services


                                                                         Customer
                                                                         Relations
                                                                         Services



                                        Support                                                         Maintenance &                 Account
                                        Services                                                        Repair Service                Managing




 Service &     Customer     Customer                Service     Experience       Support     Incident     Problem         Returns
Maintenance   Registering   Educating              Delivering   Monitoring       Contract   Managing      Solving        Processing
  Admin                                                                          Offering

  (SMA)
Offering Support Contract
                                                                Support                              Web Form
                                                                Contract         ac ces sible v ia
                                                                Offering




              Support Policy     Support Policy   conf orms      Take out                             Support
               Document                             w ith
                                                              Support Contract       perf orms        Contract
                                                                                                       Seller




                 Support
                  Policy
                Notification
                                                                                                      Product
                                                                                                      Support




  Policy         Coverage       Contract
Explanation      Description   Registration
Customer Relations Services


                                                                         Customer
                                                                         Relations
                                                                         Services



                                        Support                                                         Maintenance &                 Account
                                        Services                                                        Repair Service                Managing




 Service &     Customer     Customer                Service     Experience       Support     Incident     Problem         Returns
Maintenance   Registering   Educating              Delivering   Monitoring       Contract   Managing      Solving        Processing
  Admin                                                                          Offering

  (SMA)
Customer Return Process
                                                  Credit Note             F&A Services                     Sales Order        Sales
                                                                                                                             Invoice
                                                                                                                            Handling



Cutomer Return Handling

    Customer              Check Return
     Issues                 Request
     Return                                                                   Credit                                       RMA
    Request                                                                  Customer                                    Complete


                                         Enter Return
                                         Authorization                                        Depot Repair

                                                                RMA w ith Credit


                                                                           RMA w ith Repair


                                                     Approve                                  Receive                      Create
                                                      Return                                  Returned                   Replacement
                                                   Authorization                              Product                       Order



        Carriers
         Deliver                                                                                Require                  Send Receipt
         Return                                                                               Inspection                 to Customer
        Products
Customer Relations Services


                                                                         Customer
                                                                         Relations
                                                                         Services



                                        Support                                                         Maintenance &                 Account
                                        Services                                                        Repair Service                Managing




 Service &     Customer     Customer                Service     Experience       Support     Incident     Problem         Returns
Maintenance   Registering   Educating              Delivering   Monitoring       Contract   Managing      Solving        Processing
  Admin                                                                          Offering

  (SMA)
Account Management Context
                Report to Management                        Account Managing

Mgt Reporting      Info to be
Requirements       Reported




                                                 Manage Accounts


                                       Account                Territory
                                       Manager                Manager




                                         Key                  Customer
                                       Account                 Analyst
                                       Manager
Manage Accounts
Territory Manager                        Customer Analyst                                   Key Account Manager

                                                           Start                       account status   Review and Assess
                                                                                        has changed      Account Portfolio
             Define Call Plan

                                                     Identify / Add
                                                   Customer / Modify                                              satisfactory

                                                                                                         Evaluate Account
                                                                                                           Performance


           Review Performance    account status        Analyze Customer
                                  has changed               Details

                                                                                                           Execute Plan          non
                                                                                                                                 satisfactory

                                                          Segment
                                                         Customers

                                                                                                          Create Account
           Execute Contact                                                                                     Plan
                                                          Validate
                                                        Segmentation



                                                                                                            Set Account
           Plan Call Activity                                                                                Objectives
                                                       Analyze Account
                                                            Type



                                                                                                          Analyze Account
                                     non-key account                     key account
Identify / Add Customer / Modify
   Collect
Information



                Review
              Information



                            Classify Type




                                            Determine
                                                                          Customer
                                            whether to
                                                                         to be Added
                                               add

                                                           Obtain
                                                         Management
                                                         Confirmation
                                                                           Customer
                                                                        to be Rejected
Manage Accounts
Territory Manager                        Customer Analyst                                   Key Account Manager

                                                           Start                       account status   Review and Assess
                                                                                        has changed      Account Portfolio
             Define Call Plan

                                                     Identify / Add
                                                   Customer / Modify                                              satisfactory

                                                                                                         Evaluate Account
                                                                                                           Performance


           Review Performance    account status        Analyze Customer
                                  has changed               Details

                                                                                                           Execute Plan          non
                                                                                                                                 satisfactory

                                                          Segment
                                                         Customers

                                                                                                          Create Account
           Execute Contact                                                                                     Plan
                                                          Validate
                                                        Segmentation



                                                                                                            Set Account
           Plan Call Activity                                                                                Objectives
                                                       Analyze Account
                                                            Type



                                                                                                          Analyze Account
                                     non-key account                     key account
Analyze Customer Details
Customer to be
   Added




                 Enter Data




                              Perform Historical
                                   Review



                                                   Perform Potential
                                                       Review



                                                                       Analyze Needs




                                                                                       Confirm Customer
                                                                                       Needs / Objectives
Manage Accounts
Territory Manager                        Customer Analyst                                   Key Account Manager

                                                           Start                       account status   Review and Assess
                                                                                        has changed      Account Portfolio
             Define Call Plan

                                                     Identify / Add
                                                   Customer / Modify                                              satisfactory

                                                                                                         Evaluate Account
                                                                                                           Performance


           Review Performance    account status        Analyze Customer
                                  has changed               Details

                                                                                                           Execute Plan          non
                                                                                                                                 satisfactory

                                                          Segment
                                                         Customers

                                                                                                          Create Account
           Execute Contact                                                                                     Plan
                                                          Validate
                                                        Segmentation



                                                                                                            Set Account
           Plan Call Activity                                                                                Objectives
                                                       Analyze Account
                                                            Type



                                                                                                          Analyze Account
                                     non-key account                     key account
Segment Customers

  Establish
Segmentation




               Review Customers




                                  Populate Segments
Manage Accounts
Territory Manager                       Customer Analyst                                   Key Account Manager

                                                          Start                       account status   Review and Assess
                                                                                       has changed      Account Portfolio
             Define Call Plan

                                                    Identify / Add
                                                  Customer / Modify                                              satisfactory

                                                                                                        Evaluate Account
                                                                                                          Performance


           Review Performance   account status        Analyze Customer
                                 has changed               Details

                                                                                                          Execute Plan          non
                                                                                                                                satisfactory

                                                         Segment
                                                        Customers

                                                                                                         Create Account
           Execute Contact                                                                                    Plan
                                                         Validate
                                                       Segmentation



                                                                                                           Set Account
           Plan Call Activity                                                                               Objectives
                                                      Analyze Account
                                                           Type



                                                                                                         Analyze Account
                                    non-key account                     key account
Validate Segmentation
Confirm Segment
  Population




                  Validate Segmentation
                        Decisions




                                          Reassign Customers &
                                          Review Segmentation
                                                Process
Manage Accounts
Territory Manager                        Customer Analyst                                   Key Account Manager

                                                           Start                       account status   Review and Assess
                                                                                        has changed      Account Portfolio
             Define Call Plan

                                                     Identify / Add
                                                   Customer / Modify                                              satisfactory

                                                                                                         Evaluate Account
                                                                                                           Performance


           Review Performance    account status        Analyze Customer
                                  has changed               Details

                                                                                                           Execute Plan          non
                                                                                                                                 satisfactory

                                                          Segment
                                                         Customers

                                                                                                          Create Account
           Execute Contact                                                                                     Plan
                                                          Validate
                                                        Segmentation



                                                                                                            Set Account
           Plan Call Activity                                                                                Objectives
                                                       Analyze Account
                                                            Type



                                                                                                          Analyze Account
                                     non-key account                     key account
Analyze Account Type
Review KA Selection
      Criteria




                      Review Customers
                       Against Criteria




                                          Confirm KA Selection




                                                                 Validate Selection and
                                                                        Criteria
Manage Accounts
Territory Manager                        Customer Analyst                                   Key Account Manager

                                                           Start                       account status   Review and Assess
                                                                                        has changed      Account Portfolio
             Define Call Plan

                                                     Identify / Add
                                                   Customer / Modify                                              satisfactory

                                                                                                         Evaluate Account
                                                                                                           Performance


           Review Performance    account status        Analyze Customer
                                  has changed               Details

                                                                                                           Execute Plan          non
                                                                                                                                 satisfactory

                                                          Segment
                                                         Customers

                                                                                                          Create Account
           Execute Contact                                                                                     Plan
                                                          Validate
                                                        Segmentation



                                                                                                            Set Account
           Plan Call Activity                                                                                Objectives
                                                       Analyze Account
                                                            Type



                                                                                                          Analyze Account
                                     non-key account                     key account
Planning the Call Activity
Customer      Financial
  Data      Information
Handling
                                           Marketing and
                                                                     Marketing
                                              Product
                                             Strategy
           Collect/Review
             Customer
            Information

                            Targeting



                                        Review Segment
                                          Strategies &
                                           Definitions

                                                           Define Call Plan



                                                                              Schedule Calls



                                                                                               Organize
                                                                   ongoing                     Logistics
Manage Accounts
Territory Manager                       Customer Analyst                                   Key Account Manager

                                                          Start                       account status   Review and Assess
                                                                                       has changed      Account Portfolio
             Define Call Plan

                                                    Identify / Add
                                                  Customer / Modify                                              satisfactory

                                                                                                        Evaluate Account
                                                                                                          Performance


           Review Performance   account status        Analyze Customer
                                 has changed               Details

                                                                                                          Execute Plan          non
                                                                                                                                satisfactory

                                                         Segment
                                                        Customers

                                                                                                         Create Account
           Execute Contact                                                                                    Plan
                                                         Validate
                                                       Segmentation



                                                                                                           Set Account
           Plan Call Activity                                                                               Objectives
                                                      Analyze Account
                                                           Type



                                                                                                         Analyze Account
                                    non-key account                     key account
Execute Contact
Prepare for
 Contact


              Open Contact



                             Understand
                               Needs


                                          Match Product
                                            to Needs


                                                             Gain
                                                          Commitment


                                                                       Close Contact



                                                                                       Document
                                                                                        Contact
Manage Accounts
Territory Manager                       Customer Analyst                                   Key Account Manager

                                                          Start                       account status   Review and Assess
                                                                                       has changed      Account Portfolio
             Define Call Plan

                                                    Identify / Add
                                                  Customer / Modify                                              satisfactory

                                                                                                        Evaluate Account
                                                                                                          Performance


           Review Performance   account status        Analyze Customer
                                 has changed               Details

                                                                                                          Execute Plan          non
                                                                                                                                satisfactory

                                                         Segment
                                                        Customers

                                                                                                         Create Account
           Execute Contact                                                                                    Plan
                                                         Validate
                                                       Segmentation



                                                                                                           Set Account
           Plan Call Activity                                                                               Objectives
                                                      Analyze Account
                                                           Type



                                                                                                         Analyze Account
                                    non-key account                     key account
Review Performance
Sales Data                    Financial                    F&A Services
 Handling                    Information




 Sales Data          Analysis of Sales
                     Performance Data


                        [PERIODIC]


                                            Sales Force
                                           Effectiveness
                                            Assessment
  Sales Management
                                             [ONGOING]


                                                                    Understand Link
                                                                  Between Actions and
                                                                     Performance

                                                                          [PERIODIC]

                                                                                        Change Process /
                                                                                             Plans


                                                                                            [PERIODIC]
Manage Accounts
Territory Manager                       Customer Analyst                                   Key Account Manager

                                                          Start                       account status   Review and Assess
                                                                                       has changed      Account Portfolio
             Define Call Plan

                                                    Identify / Add
                                                  Customer / Modify                                              satisfactory

                                                                                                        Evaluate Account
                                                                                                          Performance


           Review Performance   account status        Analyze Customer
                                 has changed               Details

                                                                                                          Execute Plan          non
                                                                                                                                satisfactory

                                                         Segment
                                                        Customers

                                                                                                         Create Account
           Execute Contact                                                                                    Plan
                                                         Validate
                                                       Segmentation



                                                                                                           Set Account
           Plan Call Activity                                                                               Objectives
                                                      Analyze Account
                                                           Type



                                                                                                         Analyze Account
                                    non-key account                     key account
Analyze Account

From Activities
                    Develop /
  to Profiling
                     Update
                  Account Profile


                                    Assess Position




                                                      Re-evaluate
                                                        Account
                                                      Classification


                                                                         Complete        Account Profile
                                                                       Account Profile
Manage Accounts
Territory Manager                       Customer Analyst                                   Key Account Manager

                                                          Start                       account status   Review and Assess
                                                                                       has changed      Account Portfolio
             Define Call Plan

                                                    Identify / Add
                                                  Customer / Modify                                              satisfactory

                                                                                                        Evaluate Account
                                                                                                          Performance


           Review Performance   account status        Analyze Customer
                                 has changed               Details

                                                                                                          Execute Plan          non
                                                                                                                                satisfactory

                                                         Segment
                                                        Customers

                                                                                                         Create Account
           Execute Contact                                                                                    Plan
                                                         Validate
                                                       Segmentation



                                                                                                           Set Account
           Plan Call Activity                                                                               Objectives
                                                      Analyze Account
                                                           Type



                                                                                                         Analyze Account
                                    non-key account                     key account
Set Account Objectives
Account        Account           Input for             Strategy
Analysis        Profile          Account               Setting
Service                          Strategy




                    Define Account
                       Strategy


                                       Set Account Goals



                                                           Establish Account
                                                              Objectives
Territory Manager                       Customer Analyst                                   Key Account Manager

                                                          Start                       account status   Review and Assess
                                                                                       has changed      Account Portfolio
             Define Call Plan

                                                    Identify / Add
                                                  Customer / Modify                                              satisfactory

                                                                                                        Evaluate Account
                                                                                                          Performance


           Review Performance   account status        Analyze Customer
                                 has changed               Details

                                                                                                          Execute Plan          non
                                                                                                                                satisfactory

                                                         Segment
                                                        Customers

                                                                                                         Create Account
           Execute Contact                                                                                    Plan
                                                         Validate
                                                       Segmentation



                                                                                                           Set Account
           Plan Call Activity                                                                               Objectives
                                                      Analyze Account
                                                           Type



                                                                                                         Analyze Account
                                    non-key account                     key account
Create Account Plan
From Activities   Develop Action Plan
   to Plan
   Creation


                                         Determine
                                          Resource
                                        Requirements


                                                             Consolidate &
                                                                Assess
                                                            Account Portfolio


                                                                                Finalize & Approve
                                                                                  Account Plans
                                                       Planning
                                                        Output
Manage Accounts
Territory Manager                       Customer Analyst                                   Key Account Manager

                                                          Start                       account status   Review and Assess
                                                                                       has changed      Account Portfolio
             Define Call Plan

                                                    Identify / Add
                                                  Customer / Modify                                              satisfactory

                                                                                                        Evaluate Account
                                                                                                          Performance


           Review Performance   account status        Analyze Customer
                                 has changed               Details

                                                                                                          Execute Plan          non
                                                                                                                                satisfactory

                                                         Segment
                                                        Customers

                                                                                                         Create Account
           Execute Contact                                                                                    Plan
                                                         Validate
                                                       Segmentation



                                                                                                           Set Account
           Plan Call Activity                                                                               Objectives
                                                      Analyze Account
                                                           Type



                                                                                                         Analyze Account
                                    non-key account                     key account
Execute Plan
           From Plan to              From Activities
             Execute                  to Execution




Planning              Executing



                                                                                 Modification
                                                                                   Output
                                           Identify New
                                           Opportunities




                                                           Modify Account Plan
Manage Accounts
Territory Manager                       Customer Analyst                                   Key Account Manager

                                                          Start                       account status   Review and Assess
                                                                                       has changed      Account Portfolio
             Define Call Plan

                                                    Identify / Add
                                                  Customer / Modify                                              satisfactory

                                                                                                        Evaluate Account
                                                                                                          Performance


           Review Performance   account status        Analyze Customer
                                 has changed               Details

                                                                                                          Execute Plan          non
                                                                                                                                satisfactory

                                                         Segment
                                                        Customers

                                                                                                         Create Account
           Execute Contact                                                                                    Plan
                                                         Validate
                                                       Segmentation



                                                                                                           Set Account
           Plan Call Activity                                                                               Objectives
                                                      Analyze Account
                                                           Type



                                                                                                         Analyze Account
                                    non-key account                     key account
Evaluate Account Performance
              Account Plan                   Ongoing
                 Output                    Activities Input




Account                       Measure
Planning                     Performance

                                                                                              Account
                                                                                            Performance
                                                                                          Evaluation Output
                                                    Assess Plan
                                                    Achievement




                                                                  Evaluate Position and
                                                                    Review Account
                                                                    Status / Portfolio
Account Management Context
                Report to Management                        Account Managing

Mgt Reporting      Info to be
Requirements       Reported




                                                 Manage Accounts


                                       Account                Territory
                                       Manager                Manager




                                         Key                  Customer
                                       Account                 Analyst
                                       Manager
Account Management Information
                             Account Mgmt
                               Reporting
                              Information




Demographic     Business      Marketplace        Performance
 Information   Information    Information         Information



                                                                       Customer
                                                                      Information




                                 Sales History      Contact History   Relationship   Invoicing Data   Support Data
                                  and Plan            and Plan          Profiles
Business Information

                                  Business
                                Information




  Planning    Products and    User Information    Marketing        Business
Information   Services Info                      Materials Info   Knowledge /
                                                                     News
Planning Information

                                   Planning
                                  Information




Marketing Plans    Sales Plans   Account Plans      Actual vs.     Plans at Roll-up
                                                 Planned Details        Level
Products and Services Information

                                Products and
                                Services Info




  Product       Up-to-date      Papers Written   New Studies   Product Benefits
 Definitions   Critical Works
User Information

                                   User Information




Queries from Customers      ADRs                  Protocol Information   Different Usage Patterns
Marketing Materials Info
                        Marketing
                       Materials Info




Details of   Catalogue of          Calendar       Availability of
Marketing     Marketing           Detailing Key    Incentives
Messages      Materials              Events
Business Knowledge / News
                          Business Knowledge /
                                 News




Industry Best Practices    Newsflashes About     Shared Information
                                Events
Marketplace Information
                       Marketplace
                       Information




Government   Competitor                 Other             Practice Trends
  Policies   Information             Information




                                                    Prescribing        Economic and
                                                   Patterns and         Regulatory
                                                      Trends            Influencers
Government Policies
              Government Policies




Guidelines   Reimbursement Levels   Budget Eligibility
Competitor Information

                        Competitor
                        Information




Marketing     Competitor          Global / Country   Account Level
Messages /   Strengths and         Level Activity       Activity
 Materials   Weaknesses
Other Information

                                      Other
                                   Information




End Users Profile     Treatments                 Researches   Future Trends
Performance Information
                                                       Performance
                                                        Information




                  Sales              Marketing            Financial            Performance              Incentives
               Performance          Performance          Performance           Against Plan            Performance




  Forecast vs.           Following                Budget Spend        ROI vs. Forecast           Individual          Percentage
Actual vs. Target         Planning                 Against Plan                                 Performance          Contribution
                     Horizons Available                                                       Against Incentive
                                                                                                  Targets
Marketing Performance

                    Marketing Performance




  Market Share by                    Comparison to
     Product                       Competitor Products
Performance against Plan

                Performance Against Plan




   Contacts / Calls              Monthly Actions and
                                     Objectives
Sales History and Plan

                  Sales History
                    and Plan




   Sales by product               Planned sales by
  category over time              product category
Contact History and Plan

                         Contact History
                           and Plan




Names and roles   Purpose                  Results and actions       Planned
 of person who    of contact               or questions arising   future contacts
 made contact
Relationship Profiles
                      Relationship
                        Profiles




Relationships    Relationships between    Relationships
within account    account and external    to Customers
                   bodies / individuals

Contenu connexe

Tendances

CMMI High Maturity Best Practices HMBP 2010: CMMI® FOR SERVICES: INSIGHTS AND...
CMMI High Maturity Best Practices HMBP 2010: CMMI® FOR SERVICES: INSIGHTS AND...CMMI High Maturity Best Practices HMBP 2010: CMMI® FOR SERVICES: INSIGHTS AND...
CMMI High Maturity Best Practices HMBP 2010: CMMI® FOR SERVICES: INSIGHTS AND...QAI
 
Overseeing it process implementations with project managemen tv1.0
Overseeing it process implementations with project managemen tv1.0Overseeing it process implementations with project managemen tv1.0
Overseeing it process implementations with project managemen tv1.0anusharaju38
 
ERP Project Management Primer
ERP Project Management PrimerERP Project Management Primer
ERP Project Management Primersureshgk
 
Value Reference Model - Supply Chain
Value Reference Model - Supply ChainValue Reference Model - Supply Chain
Value Reference Model - Supply ChainArnaldo Colombo
 
ITIL - mita se on?
ITIL - mita se on?ITIL - mita se on?
ITIL - mita se on?Ben Kalland
 
Are you geared for Outsourcing Governance?
Are you geared for Outsourcing Governance?Are you geared for Outsourcing Governance?
Are you geared for Outsourcing Governance?Digite Inc
 
New & Emerging _ KrisDowney _ Simplifying the Change Process.pdf
New & Emerging _ KrisDowney _ Simplifying the Change Process.pdfNew & Emerging _ KrisDowney _ Simplifying the Change Process.pdf
New & Emerging _ KrisDowney _ Simplifying the Change Process.pdfInSync2011
 
Mainnovation Seminar 2 Juni,Versie 3b
Mainnovation Seminar 2 Juni,Versie 3bMainnovation Seminar 2 Juni,Versie 3b
Mainnovation Seminar 2 Juni,Versie 3bRobdeHeus
 
Rcm qad life sciences validation scripts and services
Rcm qad life sciences validation scripts and servicesRcm qad life sciences validation scripts and services
Rcm qad life sciences validation scripts and servicesLaura DeLea
 
Omnitech Corporate Overview
Omnitech Corporate OverviewOmnitech Corporate Overview
Omnitech Corporate Overviewfonsjanssen
 
SOFTWARE PRODUCT DEVELOPMENT GOVERNANCE FRAMEWORK
SOFTWARE PRODUCT DEVELOPMENT GOVERNANCE FRAMEWORKSOFTWARE PRODUCT DEVELOPMENT GOVERNANCE FRAMEWORK
SOFTWARE PRODUCT DEVELOPMENT GOVERNANCE FRAMEWORKArul Nambi
 
09 q7-itil 2011-overview-diagram-english_1111071
09 q7-itil 2011-overview-diagram-english_111107109 q7-itil 2011-overview-diagram-english_1111071
09 q7-itil 2011-overview-diagram-english_1111071bigwalker
 
HITSC 2010 06-30 slides
HITSC 2010 06-30 slidesHITSC 2010 06-30 slides
HITSC 2010 06-30 slidesBrian Ahier
 
Digital transformation presentation
Digital transformation presentationDigital transformation presentation
Digital transformation presentationSiba Panda
 
Rebecca White, Pmp
Rebecca White, PmpRebecca White, Pmp
Rebecca White, PmpRebeccaWhite
 
An approach to extract the business value from soa services
An approach to extract the business value from soa servicesAn approach to extract the business value from soa services
An approach to extract the business value from soa servicesIESS
 
Cmmi svc july 2011
Cmmi svc   july 2011Cmmi svc   july 2011
Cmmi svc july 2011Jorge Boria
 
Service Support Quick Reference
Service Support Quick ReferenceService Support Quick Reference
Service Support Quick Referenceguest5f36a4
 

Tendances (20)

CMMI High Maturity Best Practices HMBP 2010: CMMI® FOR SERVICES: INSIGHTS AND...
CMMI High Maturity Best Practices HMBP 2010: CMMI® FOR SERVICES: INSIGHTS AND...CMMI High Maturity Best Practices HMBP 2010: CMMI® FOR SERVICES: INSIGHTS AND...
CMMI High Maturity Best Practices HMBP 2010: CMMI® FOR SERVICES: INSIGHTS AND...
 
Overseeing it process implementations with project managemen tv1.0
Overseeing it process implementations with project managemen tv1.0Overseeing it process implementations with project managemen tv1.0
Overseeing it process implementations with project managemen tv1.0
 
ERP Project Management Primer
ERP Project Management PrimerERP Project Management Primer
ERP Project Management Primer
 
Value Reference Model - Supply Chain
Value Reference Model - Supply ChainValue Reference Model - Supply Chain
Value Reference Model - Supply Chain
 
Itil 2011 Mind Maps
Itil 2011 Mind MapsItil 2011 Mind Maps
Itil 2011 Mind Maps
 
ITIL - mita se on?
ITIL - mita se on?ITIL - mita se on?
ITIL - mita se on?
 
Are you geared for Outsourcing Governance?
Are you geared for Outsourcing Governance?Are you geared for Outsourcing Governance?
Are you geared for Outsourcing Governance?
 
New & Emerging _ KrisDowney _ Simplifying the Change Process.pdf
New & Emerging _ KrisDowney _ Simplifying the Change Process.pdfNew & Emerging _ KrisDowney _ Simplifying the Change Process.pdf
New & Emerging _ KrisDowney _ Simplifying the Change Process.pdf
 
Business Process
Business ProcessBusiness Process
Business Process
 
Mainnovation Seminar 2 Juni,Versie 3b
Mainnovation Seminar 2 Juni,Versie 3bMainnovation Seminar 2 Juni,Versie 3b
Mainnovation Seminar 2 Juni,Versie 3b
 
Rcm qad life sciences validation scripts and services
Rcm qad life sciences validation scripts and servicesRcm qad life sciences validation scripts and services
Rcm qad life sciences validation scripts and services
 
Omnitech Corporate Overview
Omnitech Corporate OverviewOmnitech Corporate Overview
Omnitech Corporate Overview
 
SOFTWARE PRODUCT DEVELOPMENT GOVERNANCE FRAMEWORK
SOFTWARE PRODUCT DEVELOPMENT GOVERNANCE FRAMEWORKSOFTWARE PRODUCT DEVELOPMENT GOVERNANCE FRAMEWORK
SOFTWARE PRODUCT DEVELOPMENT GOVERNANCE FRAMEWORK
 
09 q7-itil 2011-overview-diagram-english_1111071
09 q7-itil 2011-overview-diagram-english_111107109 q7-itil 2011-overview-diagram-english_1111071
09 q7-itil 2011-overview-diagram-english_1111071
 
HITSC 2010 06-30 slides
HITSC 2010 06-30 slidesHITSC 2010 06-30 slides
HITSC 2010 06-30 slides
 
Digital transformation presentation
Digital transformation presentationDigital transformation presentation
Digital transformation presentation
 
Rebecca White, Pmp
Rebecca White, PmpRebecca White, Pmp
Rebecca White, Pmp
 
An approach to extract the business value from soa services
An approach to extract the business value from soa servicesAn approach to extract the business value from soa services
An approach to extract the business value from soa services
 
Cmmi svc july 2011
Cmmi svc   july 2011Cmmi svc   july 2011
Cmmi svc july 2011
 
Service Support Quick Reference
Service Support Quick ReferenceService Support Quick Reference
Service Support Quick Reference
 

En vedette

Value Reference Model - Sales
Value Reference Model - SalesValue Reference Model - Sales
Value Reference Model - SalesArnaldo Colombo
 
Policies and guidelines
Policies and guidelinesPolicies and guidelines
Policies and guidelinestchockman
 
Value Reference Model - Planning
Value Reference Model - PlanningValue Reference Model - Planning
Value Reference Model - PlanningArnaldo Colombo
 
Barrett on Your Core Values
Barrett on Your Core Values Barrett on Your Core Values
Barrett on Your Core Values David Barrett
 
MMK Core Values and Work Ethics / Integrity / Healthy Management / Great Leader
MMK Core Values and Work Ethics / Integrity / Healthy Management / Great LeaderMMK Core Values and Work Ethics / Integrity / Healthy Management / Great Leader
MMK Core Values and Work Ethics / Integrity / Healthy Management / Great LeaderM M
 
Mission, Vision and Core Values
Mission, Vision and Core ValuesMission, Vision and Core Values
Mission, Vision and Core ValuesGaurav Arya
 
Company core-values - english templates
Company core-values - english templatesCompany core-values - english templates
Company core-values - english templatesDaniel de Carvalho Luz
 
25 Mission Statements From the World's Most Valuable Brands
25 Mission Statements From the World's Most Valuable Brands25 Mission Statements From the World's Most Valuable Brands
25 Mission Statements From the World's Most Valuable BrandsPalo Alto Software
 

En vedette (13)

Value Reference Model - Sales
Value Reference Model - SalesValue Reference Model - Sales
Value Reference Model - Sales
 
Policies and guidelines
Policies and guidelinesPolicies and guidelines
Policies and guidelines
 
Value Reference Model - Planning
Value Reference Model - PlanningValue Reference Model - Planning
Value Reference Model - Planning
 
Barrett on Your Core Values
Barrett on Your Core Values Barrett on Your Core Values
Barrett on Your Core Values
 
MMK Core Values and Work Ethics / Integrity / Healthy Management / Great Leader
MMK Core Values and Work Ethics / Integrity / Healthy Management / Great LeaderMMK Core Values and Work Ethics / Integrity / Healthy Management / Great Leader
MMK Core Values and Work Ethics / Integrity / Healthy Management / Great Leader
 
2 quality assurance
2 quality assurance2 quality assurance
2 quality assurance
 
Mission, Vision and Core Values
Mission, Vision and Core ValuesMission, Vision and Core Values
Mission, Vision and Core Values
 
Care value base
Care value baseCare value base
Care value base
 
Company core-values - english templates
Company core-values - english templatesCompany core-values - english templates
Company core-values - english templates
 
Core values
Core valuesCore values
Core values
 
Core Values
Core ValuesCore Values
Core Values
 
Examples of Company Core Values
Examples of Company Core ValuesExamples of Company Core Values
Examples of Company Core Values
 
25 Mission Statements From the World's Most Valuable Brands
25 Mission Statements From the World's Most Valuable Brands25 Mission Statements From the World's Most Valuable Brands
25 Mission Statements From the World's Most Valuable Brands
 

Similaire à Value Reference Model - Quality and Customer Care

ISO 9001 CONSULTING
ISO 9001 CONSULTINGISO 9001 CONSULTING
ISO 9001 CONSULTINGArul Nambi
 
Validation practical definition
Validation   practical definitionValidation   practical definition
Validation practical definitionJohan Hoberg
 
V-Empower Technical Competence Workflow
V-Empower Technical Competence WorkflowV-Empower Technical Competence Workflow
V-Empower Technical Competence WorkflowHannan Ahmed
 
CA Quality Management System
CA Quality Management SystemCA Quality Management System
CA Quality Management SystemWahyu Prasetianto
 
Lou wheatcraft vv
Lou wheatcraft vvLou wheatcraft vv
Lou wheatcraft vvNASAPMC
 
Process performance models case study
Process performance models case studyProcess performance models case study
Process performance models case studyKobi Vider
 
TLMC Corporate Presentation-v 1.2
TLMC Corporate Presentation-v 1.2TLMC Corporate Presentation-v 1.2
TLMC Corporate Presentation-v 1.2Anil Balan
 
Hexaware QATS Brochure 2011
Hexaware QATS Brochure 2011Hexaware QATS Brochure 2011
Hexaware QATS Brochure 2011bfeltingoff
 
Pmbok 4th edition chapter 8 - Project Quality Management
Pmbok 4th edition   chapter 8 - Project Quality Management Pmbok 4th edition   chapter 8 - Project Quality Management
Pmbok 4th edition chapter 8 - Project Quality Management Ahmad Maharma, PMP,RMP
 
Idexcel Independent Testing Services Presentation
Idexcel Independent Testing Services PresentationIdexcel Independent Testing Services Presentation
Idexcel Independent Testing Services PresentationIdexcel
 
Quality - Insurance Company Case Study
Quality - Insurance Company Case StudyQuality - Insurance Company Case Study
Quality - Insurance Company Case StudyJorge Rosas
 
CMMI High Maturity Best Practices HMBP 2010: CMMI® FOR SERVICES: INSIGHTS AND...
CMMI High Maturity Best Practices HMBP 2010: CMMI® FOR SERVICES: INSIGHTS AND...CMMI High Maturity Best Practices HMBP 2010: CMMI® FOR SERVICES: INSIGHTS AND...
CMMI High Maturity Best Practices HMBP 2010: CMMI® FOR SERVICES: INSIGHTS AND...QAI
 

Similaire à Value Reference Model - Quality and Customer Care (20)

ISO 9001 CONSULTING
ISO 9001 CONSULTINGISO 9001 CONSULTING
ISO 9001 CONSULTING
 
Introdution of qa qc
Introdution of qa qcIntrodution of qa qc
Introdution of qa qc
 
Validation practical definition
Validation   practical definitionValidation   practical definition
Validation practical definition
 
Qc Vs Qa
Qc Vs QaQc Vs Qa
Qc Vs Qa
 
V-Empower Technical Competence Workflow
V-Empower Technical Competence WorkflowV-Empower Technical Competence Workflow
V-Empower Technical Competence Workflow
 
CA Quality Management System
CA Quality Management SystemCA Quality Management System
CA Quality Management System
 
Lou wheatcraft vv
Lou wheatcraft vvLou wheatcraft vv
Lou wheatcraft vv
 
Iso awarness
Iso awarnessIso awarness
Iso awarness
 
Process performance models case study
Process performance models case studyProcess performance models case study
Process performance models case study
 
TLMC Corporate Presentation-v 1.2
TLMC Corporate Presentation-v 1.2TLMC Corporate Presentation-v 1.2
TLMC Corporate Presentation-v 1.2
 
Hexaware QATS Brochure 2011
Hexaware QATS Brochure 2011Hexaware QATS Brochure 2011
Hexaware QATS Brochure 2011
 
Pmbok 4th edition chapter 8 - Project Quality Management
Pmbok 4th edition   chapter 8 - Project Quality Management Pmbok 4th edition   chapter 8 - Project Quality Management
Pmbok 4th edition chapter 8 - Project Quality Management
 
Idexcel Independent Testing Services Presentation
Idexcel Independent Testing Services PresentationIdexcel Independent Testing Services Presentation
Idexcel Independent Testing Services Presentation
 
Quality - Insurance Company Case Study
Quality - Insurance Company Case StudyQuality - Insurance Company Case Study
Quality - Insurance Company Case Study
 
Testing & Quality Assurance
Testing & Quality AssuranceTesting & Quality Assurance
Testing & Quality Assurance
 
Qms
QmsQms
Qms
 
CMMI High Maturity Best Practices HMBP 2010: CMMI® FOR SERVICES: INSIGHTS AND...
CMMI High Maturity Best Practices HMBP 2010: CMMI® FOR SERVICES: INSIGHTS AND...CMMI High Maturity Best Practices HMBP 2010: CMMI® FOR SERVICES: INSIGHTS AND...
CMMI High Maturity Best Practices HMBP 2010: CMMI® FOR SERVICES: INSIGHTS AND...
 
Op ex blueprint
Op ex blueprintOp ex blueprint
Op ex blueprint
 
ISO 9001 Certification Services by CDG
ISO 9001 Certification Services by CDGISO 9001 Certification Services by CDG
ISO 9001 Certification Services by CDG
 
Beaver Group
Beaver GroupBeaver Group
Beaver Group
 

Plus de Arnaldo Colombo

Plus de Arnaldo Colombo (20)

Enterprise Directions
Enterprise DirectionsEnterprise Directions
Enterprise Directions
 
Value Reference Model - F&A
Value Reference Model - F&AValue Reference Model - F&A
Value Reference Model - F&A
 
Value Reference Model - Business Analysis
Value Reference Model - Business AnalysisValue Reference Model - Business Analysis
Value Reference Model - Business Analysis
 
Value Reference Model - Development
Value Reference Model - DevelopmentValue Reference Model - Development
Value Reference Model - Development
 
Value Reference Model - Executing
Value Reference Model - ExecutingValue Reference Model - Executing
Value Reference Model - Executing
 
Value Reference Model - Enterprise Architecture
Value Reference Model  - Enterprise ArchitectureValue Reference Model  - Enterprise Architecture
Value Reference Model - Enterprise Architecture
 
Value Reference Model - Governing
Value Reference Model - GoverningValue Reference Model - Governing
Value Reference Model - Governing
 
Factory control system
Factory control systemFactory control system
Factory control system
 
Versions management
Versions managementVersions management
Versions management
 
Qualità dei documenti
Qualità dei documentiQualità dei documenti
Qualità dei documenti
 
Innovazione
InnovazioneInnovazione
Innovazione
 
Sa2001 idef3
Sa2001 idef3Sa2001 idef3
Sa2001 idef3
 
Idef3
Idef3Idef3
Idef3
 
Idef0
Idef0Idef0
Idef0
 
Idef0
Idef0Idef0
Idef0
 
Sa framework
Sa frameworkSa framework
Sa framework
 
Qfd semiserio
Qfd semiserioQfd semiserio
Qfd semiserio
 
Quality Function Deployment
Quality Function DeploymentQuality Function Deployment
Quality Function Deployment
 
Business Modeling
Business ModelingBusiness Modeling
Business Modeling
 
Balanced Scorecards
Balanced ScorecardsBalanced Scorecards
Balanced Scorecards
 

Dernier

2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis UsageNeil Kimberley
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607dollysharma2066
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCRashishs7044
 
IoT Insurance Observatory: summary 2024
IoT Insurance Observatory:  summary 2024IoT Insurance Observatory:  summary 2024
IoT Insurance Observatory: summary 2024Matteo Carbone
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfpollardmorgan
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyotictsugar
 
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCRashishs7044
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Kirill Klimov
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Anamaria Contreras
 
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / NcrCall Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncrdollysharma2066
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africaictsugar
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMintel Group
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Seta Wicaksana
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessSeta Wicaksana
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCRashishs7044
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menzaictsugar
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Servicecallgirls2057
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckHajeJanKamps
 

Dernier (20)

No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR
 
IoT Insurance Observatory: summary 2024
IoT Insurance Observatory:  summary 2024IoT Insurance Observatory:  summary 2024
IoT Insurance Observatory: summary 2024
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyot
 
Call Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North GoaCall Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North Goa
 
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.
 
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / NcrCall Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africa
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 Edition
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful Business
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
 

Value Reference Model - Quality and Customer Care

  • 1. Value Reference Model Quality and Customer Care
  • 2. Executing - Auxiliary Services Value Reference Model Planning Governing Executing Business Human Product Supply Chain Auxiliary Services Resource Development Services Services Services
  • 3. Auxiliary Services Auxiliary Services IT Services Organizational F&A Quality Customer Intelligence Assurance Relations Service Service Services
  • 4. Quality Assurance Total Quality Zero Defects Regulations A ssure Product Reduce Reactive Quality Process Deploy a Quality Conform ity Quality Orientation System (Reactive Quality) (Preventive Quality) Product Conformity Process QS Development Monitoring Product QS Certification Process Certification Standardization QS Training Systematic Measurements QS Globalization Benchmarking
  • 5. Quality System Service Quality System Service Develop QS Certify QS Deploy QS QS QS Procedures Documentation
  • 6. Quality System Development QS Knowledge Determine QS Identify Involved Process Owners Examine Existing Acquisition Context Functions Interview Documents Create QS Define QS Analyse Current Validate Existing Documentation Requirements System Procedures
  • 7. Quality System Service Quality System Service Develop QS Certify QS Deploy QS QS QS Procedures Documentation
  • 8. Quality System Certification Company Issue Set Up Change QS Changing Plan Actions Certif icate Cerif ication Documentation Request Receiv ing Request Analy sis Pre-Audit Visit Audit Visit preaudit ok QS Certif ication Certif ication Documentatio Requested Conf ormity Request Deadlines n Actions Certif icate Change Request Receiv e Certif ication Analy ze Issue Change plan Def ine Final Report Rev iew Action Certif icate Request Planning Documentation Request accepted Correctiv e Plan Issuing Actions documentation ok Certification Agency
  • 9. Quality System Service Quality System Service Develop QS Certify QS Deploy QS QS QS Procedures Documentation
  • 10. Quality System Deployment Self Maintain Maintain Certify QS Assessment Quality Quality Records Documents Self Evaluation Quality Data Record QS Procedures Preventive Nonconformities Maintain QS Auditing Actions Maintaining Corrective Management Actions
  • 11. Quality System Auditing QS Plan Audit Check Audit Report Quality Nonconformity Audit Plan Audits List Manual Registration Prepare Audit Visit Calendar Opening Meeting Previous Audit Evaluation QS Deployment Analysis Closing Meeting
  • 12. Auxiliary Services Auxiliary Services IT Services Organizational F&A Quality System Quality Customer Intelligence Service Assurance Relations Service Service Services
  • 13. Customer Relations Services Customer Relations Services Support Maintenance & Account Services Repair Service Managing Service & Customer Customer Service Experience Support Incident Problem Returns Maintenance Registering Educating Delivering Monitoring Contract Managing Solving Processing Admin Offering (SMA)
  • 14. Service & Maintenance Administration Service & Maintenance Admin Manage Service (SMA) Product Business Roadmap Defining Customers Sales Back Manage Site Manage Service Manage Internal Contract Support Office Services negotiate Service Request Contract Replenishment Planning Manage Customer Manage Periodic Support Maintenance Request Request Human Resource Manage Resources Services Manage Service Invoice Customer Support Spare Parts Order Invoice Inventory Managing
  • 15. Manage Service Business Manage Service Business Analyze the Manage Manage Manage Manage Site Archive Manage Service Warranty Servicing Service Type Service Data Quality & Status Terms Price & Environment Package
  • 16. Service & Maintenance Administration Service & Maintenance Admin Manage Service (SMA) Product Business Roadmap Defining Customers Sales Back Manage Site Manage Service Manage Internal Contract Support Office Services negotiate Service Request Contract Replenishment Planning Manage Customer Manage Periodic Support Maintenance Request Request Human Resource Manage Resources Services Manage Service Invoice Customer Support Spare Parts Order Invoice Inventory Managing
  • 17. Manage Site Manage Site Visit Site Analyze & Control Manage Site Data Site
  • 18. Service & Maintenance Administration Service & Maintenance Admin Manage Service (SMA) Product Business Roadmap Defining Customers Sales Back Manage Site Manage Service Manage Internal Contract Support Office Services negotiate Service Request Contract Replenishment Planning Manage Customer Manage Periodic Support Maintenance Request Request Human Resource Manage Resources Services Manage Service Invoice Customer Support Spare Parts Order Invoice Inventory Managing
  • 19. Manage Service Order Manage Service Order Control Service Plan Service Order Control Service Close Service Order Order Execution Order
  • 20. Service & Maintenance Administration Service & Maintenance Admin Manage Service (SMA) Product Business Roadmap Defining Customers Sales Back Manage Site Manage Service Manage Internal Contract Support Office Services negotiate Service Request Contract Replenishment Planning Manage Customer Manage Periodic Support Maintenance Request Request Human Resource Manage Resources Services Manage Service Invoice Customer Support Spare Parts Order Invoice Inventory Managing
  • 21. Manage Service Contract Manage Service Contract Control Service Enter Service Manage Relation Control Service Enter Service Contract Quotation Contract Quotation Contract Contract
  • 22. Service & Maintenance Administration Service & Maintenance Admin Manage Service (SMA) Product Business Roadmap Defining Customers Sales Back Manage Site Manage Service Manage Internal Contract Support Office Services negotiate Service Request Contract Replenishment Planning Manage Customer Manage Periodic Support Maintenance Request Request Human Resource Manage Resources Services Manage Service Invoice Customer Support Spare Parts Order Invoice Inventory Managing
  • 23. Manage Customer Request Custom er Policies Service Call Center Handling Custom er Support Quality of Support Maintain CMS Data Configure & Activate Support Manage Cus tom er QoS/SLA Custom er Handle Problem Relations Strategy Manage Inbound Calls Trouble Ticket Provide Custom er Helpdesk Service Define Cus tom er Contact Policies Manage Outbound Calls Provide On-Site Support Iss ue Call Center Reports Notify Custom er
  • 24. Manage Inbound Calls Procedures Call Procedure Contact Policy Policies Definition Definition Service Service Identify Call Type Route Inbound Calls Inbound Call Data Handle Inbound Contact Reason Inbound Call queuing Call Data Storing Operator Activities Customer
  • 25. Manage Customer Request Custom er Policies Service Call Center Handling Custom er Support Quality of Support Maintain CMS Data Configure & Activate Support Manage Cus tom er QoS/SLA Custom er Handle Problem Relations Strategy Manage Inbound Calls Trouble Ticket Provide Custom er Helpdesk Service Define Cus tom er Contact Policies Manage Outbound Calls Provide On-Site Support Iss ue Call Center Reports Notify Custom er
  • 26. Manage Outbound Calls Configure Contact Policies Outbound Call Lists Policy Definition Campaign Service Configured Assign Outbound Campaign Call to Operator Handle Outbound Calls to Customer Outbound Calls assignment Call Contact Reason Data Storing Operator Activities Customer Data
  • 27. Service & Maintenance Administration Service & Maintenance Admin Manage Service (SMA) Product Business Roadmap Defining Customers Sales Back Manage Site Manage Service Manage Internal Contract Support Office Services negotiate Service Request Contract Replenishment Planning Manage Customer Manage Periodic Support Maintenance Request Request Human Resource Manage Resources Services Manage Service Invoice Customer Support Spare Parts Order Invoice Inventory Managing
  • 28. Manage Resources Manage Resources Control Control Service Control Spare Technicians Car Parts
  • 29. Customer Relations Services Customer Relations Services Support Maintenance & Account Services Repair Service Managing Service & Customer Customer Service Experience Support Incident Problem Returns Maintenance Registering Educating Delivering Monitoring Contract Managing Solving Processing Admin Offering (SMA)
  • 30. Offering Support Contract Support Web Form Contract ac ces sible v ia Offering Support Policy Support Policy conf orms Take out Support Document w ith Support Contract perf orms Contract Seller Support Policy Notification Product Support Policy Coverage Contract Explanation Description Registration
  • 31. Customer Relations Services Customer Relations Services Support Maintenance & Account Services Repair Service Managing Service & Customer Customer Service Experience Support Incident Problem Returns Maintenance Registering Educating Delivering Monitoring Contract Managing Solving Processing Admin Offering (SMA)
  • 32. Customer Return Process Credit Note F&A Services Sales Order Sales Invoice Handling Cutomer Return Handling Customer Check Return Issues Request Return Credit RMA Request Customer Complete Enter Return Authorization Depot Repair RMA w ith Credit RMA w ith Repair Approve Receive Create Return Returned Replacement Authorization Product Order Carriers Deliver Require Send Receipt Return Inspection to Customer Products
  • 33. Customer Relations Services Customer Relations Services Support Maintenance & Account Services Repair Service Managing Service & Customer Customer Service Experience Support Incident Problem Returns Maintenance Registering Educating Delivering Monitoring Contract Managing Solving Processing Admin Offering (SMA)
  • 34. Account Management Context Report to Management Account Managing Mgt Reporting Info to be Requirements Reported Manage Accounts Account Territory Manager Manager Key Customer Account Analyst Manager
  • 35. Manage Accounts Territory Manager Customer Analyst Key Account Manager Start account status Review and Assess has changed Account Portfolio Define Call Plan Identify / Add Customer / Modify satisfactory Evaluate Account Performance Review Performance account status Analyze Customer has changed Details Execute Plan non satisfactory Segment Customers Create Account Execute Contact Plan Validate Segmentation Set Account Plan Call Activity Objectives Analyze Account Type Analyze Account non-key account key account
  • 36. Identify / Add Customer / Modify Collect Information Review Information Classify Type Determine Customer whether to to be Added add Obtain Management Confirmation Customer to be Rejected
  • 37. Manage Accounts Territory Manager Customer Analyst Key Account Manager Start account status Review and Assess has changed Account Portfolio Define Call Plan Identify / Add Customer / Modify satisfactory Evaluate Account Performance Review Performance account status Analyze Customer has changed Details Execute Plan non satisfactory Segment Customers Create Account Execute Contact Plan Validate Segmentation Set Account Plan Call Activity Objectives Analyze Account Type Analyze Account non-key account key account
  • 38. Analyze Customer Details Customer to be Added Enter Data Perform Historical Review Perform Potential Review Analyze Needs Confirm Customer Needs / Objectives
  • 39. Manage Accounts Territory Manager Customer Analyst Key Account Manager Start account status Review and Assess has changed Account Portfolio Define Call Plan Identify / Add Customer / Modify satisfactory Evaluate Account Performance Review Performance account status Analyze Customer has changed Details Execute Plan non satisfactory Segment Customers Create Account Execute Contact Plan Validate Segmentation Set Account Plan Call Activity Objectives Analyze Account Type Analyze Account non-key account key account
  • 40. Segment Customers Establish Segmentation Review Customers Populate Segments
  • 41. Manage Accounts Territory Manager Customer Analyst Key Account Manager Start account status Review and Assess has changed Account Portfolio Define Call Plan Identify / Add Customer / Modify satisfactory Evaluate Account Performance Review Performance account status Analyze Customer has changed Details Execute Plan non satisfactory Segment Customers Create Account Execute Contact Plan Validate Segmentation Set Account Plan Call Activity Objectives Analyze Account Type Analyze Account non-key account key account
  • 42. Validate Segmentation Confirm Segment Population Validate Segmentation Decisions Reassign Customers & Review Segmentation Process
  • 43. Manage Accounts Territory Manager Customer Analyst Key Account Manager Start account status Review and Assess has changed Account Portfolio Define Call Plan Identify / Add Customer / Modify satisfactory Evaluate Account Performance Review Performance account status Analyze Customer has changed Details Execute Plan non satisfactory Segment Customers Create Account Execute Contact Plan Validate Segmentation Set Account Plan Call Activity Objectives Analyze Account Type Analyze Account non-key account key account
  • 44. Analyze Account Type Review KA Selection Criteria Review Customers Against Criteria Confirm KA Selection Validate Selection and Criteria
  • 45. Manage Accounts Territory Manager Customer Analyst Key Account Manager Start account status Review and Assess has changed Account Portfolio Define Call Plan Identify / Add Customer / Modify satisfactory Evaluate Account Performance Review Performance account status Analyze Customer has changed Details Execute Plan non satisfactory Segment Customers Create Account Execute Contact Plan Validate Segmentation Set Account Plan Call Activity Objectives Analyze Account Type Analyze Account non-key account key account
  • 46. Planning the Call Activity Customer Financial Data Information Handling Marketing and Marketing Product Strategy Collect/Review Customer Information Targeting Review Segment Strategies & Definitions Define Call Plan Schedule Calls Organize ongoing Logistics
  • 47. Manage Accounts Territory Manager Customer Analyst Key Account Manager Start account status Review and Assess has changed Account Portfolio Define Call Plan Identify / Add Customer / Modify satisfactory Evaluate Account Performance Review Performance account status Analyze Customer has changed Details Execute Plan non satisfactory Segment Customers Create Account Execute Contact Plan Validate Segmentation Set Account Plan Call Activity Objectives Analyze Account Type Analyze Account non-key account key account
  • 48. Execute Contact Prepare for Contact Open Contact Understand Needs Match Product to Needs Gain Commitment Close Contact Document Contact
  • 49. Manage Accounts Territory Manager Customer Analyst Key Account Manager Start account status Review and Assess has changed Account Portfolio Define Call Plan Identify / Add Customer / Modify satisfactory Evaluate Account Performance Review Performance account status Analyze Customer has changed Details Execute Plan non satisfactory Segment Customers Create Account Execute Contact Plan Validate Segmentation Set Account Plan Call Activity Objectives Analyze Account Type Analyze Account non-key account key account
  • 50. Review Performance Sales Data Financial F&A Services Handling Information Sales Data Analysis of Sales Performance Data [PERIODIC] Sales Force Effectiveness Assessment Sales Management [ONGOING] Understand Link Between Actions and Performance [PERIODIC] Change Process / Plans [PERIODIC]
  • 51. Manage Accounts Territory Manager Customer Analyst Key Account Manager Start account status Review and Assess has changed Account Portfolio Define Call Plan Identify / Add Customer / Modify satisfactory Evaluate Account Performance Review Performance account status Analyze Customer has changed Details Execute Plan non satisfactory Segment Customers Create Account Execute Contact Plan Validate Segmentation Set Account Plan Call Activity Objectives Analyze Account Type Analyze Account non-key account key account
  • 52. Analyze Account From Activities Develop / to Profiling Update Account Profile Assess Position Re-evaluate Account Classification Complete Account Profile Account Profile
  • 53. Manage Accounts Territory Manager Customer Analyst Key Account Manager Start account status Review and Assess has changed Account Portfolio Define Call Plan Identify / Add Customer / Modify satisfactory Evaluate Account Performance Review Performance account status Analyze Customer has changed Details Execute Plan non satisfactory Segment Customers Create Account Execute Contact Plan Validate Segmentation Set Account Plan Call Activity Objectives Analyze Account Type Analyze Account non-key account key account
  • 54. Set Account Objectives Account Account Input for Strategy Analysis Profile Account Setting Service Strategy Define Account Strategy Set Account Goals Establish Account Objectives
  • 55. Territory Manager Customer Analyst Key Account Manager Start account status Review and Assess has changed Account Portfolio Define Call Plan Identify / Add Customer / Modify satisfactory Evaluate Account Performance Review Performance account status Analyze Customer has changed Details Execute Plan non satisfactory Segment Customers Create Account Execute Contact Plan Validate Segmentation Set Account Plan Call Activity Objectives Analyze Account Type Analyze Account non-key account key account
  • 56. Create Account Plan From Activities Develop Action Plan to Plan Creation Determine Resource Requirements Consolidate & Assess Account Portfolio Finalize & Approve Account Plans Planning Output
  • 57. Manage Accounts Territory Manager Customer Analyst Key Account Manager Start account status Review and Assess has changed Account Portfolio Define Call Plan Identify / Add Customer / Modify satisfactory Evaluate Account Performance Review Performance account status Analyze Customer has changed Details Execute Plan non satisfactory Segment Customers Create Account Execute Contact Plan Validate Segmentation Set Account Plan Call Activity Objectives Analyze Account Type Analyze Account non-key account key account
  • 58. Execute Plan From Plan to From Activities Execute to Execution Planning Executing Modification Output Identify New Opportunities Modify Account Plan
  • 59. Manage Accounts Territory Manager Customer Analyst Key Account Manager Start account status Review and Assess has changed Account Portfolio Define Call Plan Identify / Add Customer / Modify satisfactory Evaluate Account Performance Review Performance account status Analyze Customer has changed Details Execute Plan non satisfactory Segment Customers Create Account Execute Contact Plan Validate Segmentation Set Account Plan Call Activity Objectives Analyze Account Type Analyze Account non-key account key account
  • 60. Evaluate Account Performance Account Plan Ongoing Output Activities Input Account Measure Planning Performance Account Performance Evaluation Output Assess Plan Achievement Evaluate Position and Review Account Status / Portfolio
  • 61. Account Management Context Report to Management Account Managing Mgt Reporting Info to be Requirements Reported Manage Accounts Account Territory Manager Manager Key Customer Account Analyst Manager
  • 62. Account Management Information Account Mgmt Reporting Information Demographic Business Marketplace Performance Information Information Information Information Customer Information Sales History Contact History Relationship Invoicing Data Support Data and Plan and Plan Profiles
  • 63. Business Information Business Information Planning Products and User Information Marketing Business Information Services Info Materials Info Knowledge / News
  • 64. Planning Information Planning Information Marketing Plans Sales Plans Account Plans Actual vs. Plans at Roll-up Planned Details Level
  • 65. Products and Services Information Products and Services Info Product Up-to-date Papers Written New Studies Product Benefits Definitions Critical Works
  • 66. User Information User Information Queries from Customers ADRs Protocol Information Different Usage Patterns
  • 67. Marketing Materials Info Marketing Materials Info Details of Catalogue of Calendar Availability of Marketing Marketing Detailing Key Incentives Messages Materials Events
  • 68. Business Knowledge / News Business Knowledge / News Industry Best Practices Newsflashes About Shared Information Events
  • 69. Marketplace Information Marketplace Information Government Competitor Other Practice Trends Policies Information Information Prescribing Economic and Patterns and Regulatory Trends Influencers
  • 70. Government Policies Government Policies Guidelines Reimbursement Levels Budget Eligibility
  • 71. Competitor Information Competitor Information Marketing Competitor Global / Country Account Level Messages / Strengths and Level Activity Activity Materials Weaknesses
  • 72. Other Information Other Information End Users Profile Treatments Researches Future Trends
  • 73. Performance Information Performance Information Sales Marketing Financial Performance Incentives Performance Performance Performance Against Plan Performance Forecast vs. Following Budget Spend ROI vs. Forecast Individual Percentage Actual vs. Target Planning Against Plan Performance Contribution Horizons Available Against Incentive Targets
  • 74. Marketing Performance Marketing Performance Market Share by Comparison to Product Competitor Products
  • 75. Performance against Plan Performance Against Plan Contacts / Calls Monthly Actions and Objectives
  • 76. Sales History and Plan Sales History and Plan Sales by product Planned sales by category over time product category
  • 77. Contact History and Plan Contact History and Plan Names and roles Purpose Results and actions Planned of person who of contact or questions arising future contacts made contact
  • 78. Relationship Profiles Relationship Profiles Relationships Relationships between Relationships within account account and external to Customers bodies / individuals