SlideShare a Scribd company logo
1 of 4
OpenX “Full Stack”
   Mission: Grow Publisher Revenue

                    Sell direct across all formats
     Ad
  Server            (Display, mobile, email, video)



      Ad            RTB increases non-guaranteed
Exchange            CPMs with full controls


    Yield           All buyers compete in
Optimizer           the ad server to max yields
Leverage Our Explosive Growth
Let’s talk!

          Aron Gibson
Director Business Development
        Western Region

  Tel: (626) 466-1141 x6109
Email: aron.gibson@ openx.com
 Twitter: thearongibson
Open X Slide Share

More Related Content

Viewers also liked

The past, present and potential of display advertising - Peter Gowrie-Smith
The past, present and potential of display advertising - Peter Gowrie-SmithThe past, present and potential of display advertising - Peter Gowrie-Smith
The past, present and potential of display advertising - Peter Gowrie-Smithauexpo Conference
 
Canadian Ad Blocking Study 2016 IAB for Marketers
Canadian Ad Blocking Study 2016 IAB for MarketersCanadian Ad Blocking Study 2016 IAB for Marketers
Canadian Ad Blocking Study 2016 IAB for MarketersRodd SL
 
Open x admonster ops mobile final
Open x admonster ops mobile finalOpen x admonster ops mobile final
Open x admonster ops mobile finalamyopenx
 
OpenX webinar: "The Mobile Tipping Point"
OpenX webinar: "The Mobile Tipping Point"OpenX webinar: "The Mobile Tipping Point"
OpenX webinar: "The Mobile Tipping Point"amyopenx
 
Total Cost of Ownership webinar
Total Cost of Ownership webinarTotal Cost of Ownership webinar
Total Cost of Ownership webinaramyopenx
 
The Trade Desk
The Trade DeskThe Trade Desk
The Trade DeskMediaPost
 
“The Mobile RTB Disconnect”
“The Mobile RTB Disconnect” “The Mobile RTB Disconnect”
“The Mobile RTB Disconnect” amyopenx
 
SOTI, Presented by OpenX: Programmatic + Premium: Current Practices and Futur...
SOTI, Presented by OpenX: Programmatic + Premium: Current Practices and Futur...SOTI, Presented by OpenX: Programmatic + Premium: Current Practices and Futur...
SOTI, Presented by OpenX: Programmatic + Premium: Current Practices and Futur...Digiday
 
DoubleClick Analytical Tools
DoubleClick Analytical ToolsDoubleClick Analytical Tools
DoubleClick Analytical ToolsTaste Medio
 
Session sponsored by the Trade Desk: How to turn your media buyers into data ...
Session sponsored by the Trade Desk: How to turn your media buyers into data ...Session sponsored by the Trade Desk: How to turn your media buyers into data ...
Session sponsored by the Trade Desk: How to turn your media buyers into data ...Digiday
 
DoubleClick Dynamic Remarketing Case Study
DoubleClick Dynamic Remarketing Case StudyDoubleClick Dynamic Remarketing Case Study
DoubleClick Dynamic Remarketing Case StudyPromodo
 
Zemanta: The Content Ad DSP
Zemanta: The Content Ad DSPZemanta: The Content Ad DSP
Zemanta: The Content Ad DSPTodd Sawicki
 
DoubleClick for Publishers 101
DoubleClick for Publishers 101DoubleClick for Publishers 101
DoubleClick for Publishers 101Andrei Ungureanu
 
AWS Customer Presentation - OpenX
AWS Customer Presentation - OpenXAWS Customer Presentation - OpenX
AWS Customer Presentation - OpenXAmazon Web Services
 

Viewers also liked (15)

The past, present and potential of display advertising - Peter Gowrie-Smith
The past, present and potential of display advertising - Peter Gowrie-SmithThe past, present and potential of display advertising - Peter Gowrie-Smith
The past, present and potential of display advertising - Peter Gowrie-Smith
 
Canadian Ad Blocking Study 2016 IAB for Marketers
Canadian Ad Blocking Study 2016 IAB for MarketersCanadian Ad Blocking Study 2016 IAB for Marketers
Canadian Ad Blocking Study 2016 IAB for Marketers
 
Open x admonster ops mobile final
Open x admonster ops mobile finalOpen x admonster ops mobile final
Open x admonster ops mobile final
 
OpenX webinar: "The Mobile Tipping Point"
OpenX webinar: "The Mobile Tipping Point"OpenX webinar: "The Mobile Tipping Point"
OpenX webinar: "The Mobile Tipping Point"
 
Total Cost of Ownership webinar
Total Cost of Ownership webinarTotal Cost of Ownership webinar
Total Cost of Ownership webinar
 
The Trade Desk
The Trade DeskThe Trade Desk
The Trade Desk
 
“The Mobile RTB Disconnect”
“The Mobile RTB Disconnect” “The Mobile RTB Disconnect”
“The Mobile RTB Disconnect”
 
SOTI, Presented by OpenX: Programmatic + Premium: Current Practices and Futur...
SOTI, Presented by OpenX: Programmatic + Premium: Current Practices and Futur...SOTI, Presented by OpenX: Programmatic + Premium: Current Practices and Futur...
SOTI, Presented by OpenX: Programmatic + Premium: Current Practices and Futur...
 
DoubleClick Analytical Tools
DoubleClick Analytical ToolsDoubleClick Analytical Tools
DoubleClick Analytical Tools
 
Session sponsored by the Trade Desk: How to turn your media buyers into data ...
Session sponsored by the Trade Desk: How to turn your media buyers into data ...Session sponsored by the Trade Desk: How to turn your media buyers into data ...
Session sponsored by the Trade Desk: How to turn your media buyers into data ...
 
2014 Pazarlama Trendleri
2014 Pazarlama Trendleri2014 Pazarlama Trendleri
2014 Pazarlama Trendleri
 
DoubleClick Dynamic Remarketing Case Study
DoubleClick Dynamic Remarketing Case StudyDoubleClick Dynamic Remarketing Case Study
DoubleClick Dynamic Remarketing Case Study
 
Zemanta: The Content Ad DSP
Zemanta: The Content Ad DSPZemanta: The Content Ad DSP
Zemanta: The Content Ad DSP
 
DoubleClick for Publishers 101
DoubleClick for Publishers 101DoubleClick for Publishers 101
DoubleClick for Publishers 101
 
AWS Customer Presentation - OpenX
AWS Customer Presentation - OpenXAWS Customer Presentation - OpenX
AWS Customer Presentation - OpenX
 

Open X Slide Share

  • 1. OpenX “Full Stack” Mission: Grow Publisher Revenue Sell direct across all formats Ad Server (Display, mobile, email, video) Ad RTB increases non-guaranteed Exchange CPMs with full controls Yield All buyers compete in Optimizer the ad server to max yields
  • 3. Let’s talk! Aron Gibson Director Business Development Western Region Tel: (626) 466-1141 x6109 Email: aron.gibson@ openx.com Twitter: thearongibson