Presentation on the Failure Products (Soft drink) of Bisleri Ltd. Also stated the various reasons for the downfall of the soft drinks launched by Bisleri as expansion business strategy.

1. BISLERI POP
PRESENTED BY- ARPAL DAGADE

2. About Bisleri
 Bisleri International Pvt. Ltd is an Indian beverages company best known
for its eponymous Bisleri brand of bottled mineral water.
 Bisleri, an Italian mineral water company, was launched in Mumbai in the
year 1965.
 The Parle Group purchased Bisleri from the Italian entrepreneur Signor
Felice Bisleri in 1969.
 Chairman – Mr. Ramesh Chauhan.
 It is private limited company.
 Industry type- Beverages.

3. Products/Brands
 Bisleri mineral water.
 Fonzo
 Pinacolada
 Spyci
 Limonata
 Vedica
 Urzza

4. Failed products

5. Fonzo
 It is available in packaging of 200ml and 300 ml.

6. Limonata
 It is available in packaging of 100ml,200ml and 300 ml.

7. Spyci
 It is available in packaging of 100ml,200ml and 300 ml.

8. Pinacolada
 It is available in packaging of 100ml,200ml and 300 ml.

9. Vedica
 It is available in packaging of 100ml,200ml and 300 ml.

10. Reasons for failure
 Tough being the giant in mineral water they failed to be successful in
capturing the market in soft drinks.
 Competitors like Coca-cola and Pepsi are deeply penetrated in the market.
 Even pricing of these products were slightly high.
 They were unable to target the right customer for their products.
 Audience didn’t accepted them as a soft drink.
 Only fonzo was able to create some demand in market due to
advertisement campaign.
 They are restricted towards the geographical background.

11. Bibliography
 https://www.bisleri.com/
 https://en.wikipedia.org/wiki/Bisleri
 Classmate responses.