This is Megan Folsom's presentation from Agile Evangelist no.15

1. Wednesday, September 12, 12

2. On being human
An exploration of Lean in the context of
being a person
Wednesday, September 12, 12

3. The Hook
Wednesday, September 12, 12

4. A true of the
tale Amazon
Wednesday, September 12, 12

5. The Science
Wednesday, September 12, 12

6. Belief Bias
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7. Brief article
Explaining modulation of reasoning by belief
Vinod Goela,b,*, Raymond J. Dolana,c
a
Wellcome Department of Cognitive Neurology, Institute of Neurology, Queens Square, London WC1N 3BG, UK bDepartment of Psychology, York University, Toronto, Ontario M3J 1P3,
Canada
c
Royal Free Hospital School of Medicine, Roland Hill Street, London NW3, UK
Received 17 April 2002; accepted 9 September 2002
Wednesday, September 12, 12

8. Pro-Innovation Bias
Wednesday, September 12, 12

9. Fundamental
Attribution Error
Wednesday, September 12, 12

10. Human Beings
Aren’t Rational
Wednesday, September 12, 12

11. How Does Lean Help?
Wednesday, September 12, 12

12. The Reveal
Wednesday, September 12, 12

13. The Reveal
Wednesday, September 12, 12

14. @mfolsom
#Lean: A way for irrational people to make
rational decisions and still like each other
Wednesday, September 12, 12

15. Further Reading
Predictably Irrational by Dan Ariely
Why Plans Fail: Cognitive Bias, Decision-Making and Your Business by Jim Benson
Influence by Robert Cialdini
The Entrepeneur’s guide to Customer Development by Brant Cooper
A Mind of Its Own by Cordelia Fine
Lean Startup by Eric Riess
Irrationality by Stuart Sutherland
Wednesday, September 12, 12