7. Brief article
Explaining modulation of reasoning by belief
Vinod Goela,b,*, Raymond J. Dolana,c
a
Wellcome Department of Cognitive Neurology, Institute of Neurology, Queens Square, London WC1N 3BG, UK bDepartment of Psychology, York University, Toronto, Ontario M3J 1P3,
Canada
c
Royal Free Hospital School of Medicine, Roland Hill Street, London NW3, UK
Received 17 April 2002; accepted 9 September 2002
Wednesday, September 12, 12
14. @mfolsom
#Lean: A way for irrational people to make
rational decisions and still like each other
Wednesday, September 12, 12
15. Further Reading
Predictably Irrational by Dan Ariely
Why Plans Fail: Cognitive Bias, Decision-Making and Your Business by Jim Benson
Influence by Robert Cialdini
The Entrepeneur’s guide to Customer Development by Brant Cooper
A Mind of Its Own by Cordelia Fine
Lean Startup by Eric Riess
Irrationality by Stuart Sutherland
Wednesday, September 12, 12