Social Media Boot Camp : Part 2 Of Integrating Social Media Into Your Dental Practice Course. Art Ruiz, Jr. In This Course, We Talk About Creating Engaging, Meaningful & Shareable Content For Your Social Media Strategy. We Also Outline A Content Calendar To Manage The Social Experience Within The Office.

1. Integrating Social Media Into
Your Dental Practice.
Art Ruiz, Jr. & ReachLocal, Inc. 2012 ©

2. Founded In 2004
NASDAQ: RLOC
64 Offices Worldwide
Over 1,500 Employees
Over 450,000 Campaigns For Advertisers
Over 15,000 Campaigns For Dental Clients
Art Ruiz, Jr.
Internet Marketing Consultant
10 Years+ Advertising Field
Expert In Web Presence Optimization, Search Engine
Marketing, Search Engine Optimization, & Social Media.
Art Ruiz, Jr. & ReachLocal, Inc. 2011 ©

3. Overview
• Previous Course Wrap Up
• How To Create Your Social Media Engagement Strategy
• How To Create Your Social Media Content
• How To Quantify Success With Your Social Strategy
• How To Grow Your Fans, Followers and Circles
• How To Create A Facebook Landing Page
Art Ruiz, Jr. & ReachLocal, Inc. 2011 ©

4. How To Create Your Social Media
Engagement Strategy
• Who is the social one?
• Identify Your Practice Voice & Online Persona
• Brand Consistency
• Create (Borrow Permanently) a Social Media Policy For
Your Practice
• Create Thank You Messages, Engagement Messages,
Negative Post Replies, etc.
• Understand Your Target Audience & How to Best
Engage with Them
• “Socialize” Your Office & Staff
Art Ruiz, Jr. & ReachLocal, Inc. 2011 ©

5. How To Create Your Social Media Content
• What Is Your “Thing”?
• Why Is My Practice Different and/or Unique?
• Content Calendar (1 -2 Engagements Per Week)
• Plan & Write It Out
• Association Newsletters, Blogs, Websites
• Staff Milestones, Birthdays & Achievements
• Community Events Calendar (Fireworks)
• Procedures, Products, Services & Offers
• Weekly or Monthly Video Tips
Art Ruiz, Jr. & ReachLocal, Inc. 2011 ©

6. How To Quantify Success with Your
Social Strategy
• # of Fans, Followers & YouTube Views Increasing
• # Google Reviews
• # Yelp Reviews
• Facebook Insights Great Demographic Data & Usage
Art Ruiz, Jr. & ReachLocal, Inc. 2011 ©

7. How to Grow Your Fans,
Followers & Circles
• Twitter
• Google +
• Facebook
Art Ruiz, Jr. & ReachLocal, Inc. 2011 ©

8. How to Grow Your Twitter Followers
• Follow vs. Being Followed (4 to 1)
• Managed Software
• Post to Facebook & Website
• Colleagues & Peers
• CDA CSDS, Associations & Groups
• Twitter Directories
• Search Twitter
• @Retweet
• Volume
Art Ruiz, Jr. & ReachLocal, Inc. 2011 ©

9. How to Grow Your Google+ Circles
• Create & Complete Your Google + Profile
• Utilize The Friend Search Option
• Follow Influencers Within The Dental Industry
• Place The + Icon On Your Website, Blog, Etc.
• Engage On Others Profiles
• Search For People, www.RecommendedUsers.com
• Reciprocate Circles
• 3 To 1 Ratio For Circling & Being Circled
Art Ruiz, Jr. & ReachLocal, Inc. 2011 ©

10. How to Grow Your Facebook Likes
• Mobilize Your Staff, Friends & Family
• “Visibilize” Within Your Office
• A, B & C’s. Engage Your A’s & Some B’s
• Highly Targeted Facebook Ads
• Post Between 8 pm & 7 am (20% Lift)
• Tuesdays, Wednesdays & Thursdays Are Best
• Forget 140, You Only Have 80 Characters Or Less!
• Facebook Landing Page
Art Ruiz, Jr. & ReachLocal, Inc. 2011 ©

11. “Visibilize” Within Your Office
Art Ruiz, Jr. & ReachLocal, Inc. 2011 ©

12. How to Grow Your Facebook Likes
• Mobilize Your Staff, Friends & Family
• “Visibilize” Within Your Office
• A, B & C’s. Engage Your A’s & Some B’s
• Highly Targeted Facebook Ads
• Post Between 8 pm & 7 am (20% Lift)
• Tuesdays, Wednesdays & Thursdays Are Best
• Forget 140, You Only Have 80 Characters Or Less!
• Facebook Landing Page
Art Ruiz, Jr. & ReachLocal, Inc. 2011 ©

13. Highly Targeted Facebook Ads
Art Ruiz, Jr. & ReachLocal, Inc. 2011 ©

14. How to Grow Your Facebook Likes
• Mobilize Your Staff, Friends & Family
• “Visibilize” Within Your Office
• A, B & C’s. Engage Your A’s & Some B’s
• Highly Targeted Facebook Ads
• Post Between 8 pm & 7 am (20% Lift)
• Tuesdays, Wednesdays & Thursdays Are Best
• Forget 140, You Only Have 80 Characters Or Less!
• Facebook Landing Page
Art Ruiz, Jr. & ReachLocal, Inc. 2011 ©

15. How to Create a Facebook Landing Page
Landing Page:
• PageModo.com
• Branded Graphics
• Engagement Video / Picture
• Call To Action
• Areas Of Emphasis
Art Ruiz, Jr. & ReachLocal, Inc. 2011 ©

16. How To Grow Your Facebook Likes
The Power Posts
• Polls & Questions
• Contests
• Before & After Photos
• Fill In The Blanks
• Add A Caption
Art Ruiz, Jr. & ReachLocal, Inc. 2011 ©

17. Polls & Questions
Ask Questions To Spark Dialogue -
“Question” Posts Generate Comment Rates
DOUBLE That Of “Non-Question” Posts.
Appropriate NOT Appropriate
How Many Times A You Will Loose ____
Week Do You Floss Teeth A year If You Don't
Your Teeth? Floss Your Teeth.
Art Ruiz, Jr. & ReachLocal, Inc. 2011 ©

18. Contests
Create A Contest To Increase The Amount Of Likes To
Your Practice. One Of The Quickest Ways To Generate
“Fan” Referrals Is Through Contests.
Appropriate Not Appropriate
“Like Us” and be Help Us Get To 100 Likes
Placed in a Drawing
for Free Teeth
Whitening for Life
Art Ruiz, Jr. & ReachLocal, Inc. 2011 ©

19. Before & After Pictures
Create Engagement By Posting Before & After Photos Of
An Actual Patient (Remember To Follow HIPAA Best Practices!)
Appropriate Not Appropriate
Art Ruiz, Jr. & ReachLocal, Inc. 2011 ©

20. Fill in the Blank
“Fill In The Blank” Posts Receive 9 Times More
Comments Than Other Posts.
Appropriate Not Appropriate
I Enjoy Taking my Dr Smith Is The Best
Family To ABC Dental Dentist In The World
Because _________. Because _____.
Art Ruiz, Jr. & ReachLocal, Inc. 2011 ©

21. Add A Caption
Adding Humor To Your Posts Can Generate Fantastic
Engagement With Clients.
Appropriate Not Appropriate
Add A Caption... Add A Caption...
Art Ruiz, Jr. & ReachLocal, Inc. 2011 ©

22. Questions?
Art Ruiz, Jr.
Internet Marketing Consultant
Phone (719) 290-6043
Email: aruiz@reachlocal.com
www.GetMeResults.com
Art Ruiz, Jr. & ReachLocal, Inc. 2011 ©