Local search is not exactly a new form of internet marketing but it has seen an exponential growth opportunity over the last few years, Local Positions provides a free overview and some simple solutions and suggestions and reviews the proposition of local search optimization and how to take a greater portion of your market share pertaining to local SEO. Thank you for viewing.

1. THE ULTIMATE
GUIDE TO LOCAL
INTERNET
MARKETING

2. WHO WE ARE

3.  Easy, effective and affordable local online marketing solutions
 Proven industry leader
 Numerous awards and accolades for our work
 Created millions of leads for thousands of clients

4. WHY THE WEB
MATTERS FOR
YOUR BUSINESS

5. LOCAL IN 2013
Only 2% of US consumers use
the Yellow Pages to find local
products and services.
90% of online commercial
searches result in offline brick
and mortar purchases.
66% of US consumers use
online local search to find local
products and services.
Sources: Pepperdine University School of Business Study, June 2012

6. KEYS TO LOCAL SUCCESS
Your customers are using the
Internet to find your products
and services.
Put yourself in the places where
your customers are looking for
your business on the web.
search engines - online maps -
coupon sites - online ads
local directories - review sites -
emails

7. LOCAL SEARCH
5 Billion local searches on Google every month
61% of local searches result in a direct purchase
80% of all searches go to the organic results
Source: Pew Research Center, 2012

8. 5 ESSENTIAL STEPS TO MAXIMIZE
LOCAL & MOBILE SEARCH
1. MAKE YOUR WEBSITE MORE EFFECTIVE
2. PROMOTE YOUR BRAND AROUND THE WEB
3. CONVERT VISITORS INTO CUSTOMERS
4. MAXIMIZE YOUR REACH
5. TRACK YOUR RESULTS

9. MAKE YOUR
WEBSITE MORE
EFFECTIVE

10. LANDING PAGE OPTIMIZATION

11. MOBILE WEBSITE CREATION
Source: Our Mobile Planet: US, Google/Ipsos OTX, 2012
100+ Million Americans have smartphones.
In 2012, mobile search surpassed traditional search.
53% of all US sales are a result of a mobile search.

12. CLAIM & OPTIMIZE MAP LISTINGS

13. PROMOTE YOUR
BRAND AROUND
THE WEB

14. BUSINESS PROFILES
Claiming your business profiles on the top websites
means access to an enormous audience and visibility
at the top of the search results.

15. BUSINESS DIRECTORIES

16. ONLINE CUSTOMER
REVIEWS
86% of consumers use online ratings
when looking to buy
72% of customers trust reviews as much
as personal recommendations
Only 3% of people would be “likely” to
interact with a business that has 2 or less
stars
Sources: Pepperdine University School of Business Study, June 2012

17. SOCIAL MEDIA
There are over 1 billion
users on Facebook.
There are 500 million users
on Google+.
There are 340 million
tweets every day.
Source: Huffington Post, 100 Fascinating Social
Media Statistics and Figures From 2012, Nov 2012

18. VIDEO MARKETING
Source: Cisco, 2012
Online videos account for 52% of all consumer web traffic.

19. CONVERT VISITORS
INTO CUSTOMERS

20. CHAT
“Hi. Can I
help you?”
Connect live
with site
visitors in real
time
Increase leads
by giving visitors
a positive user-
experience
they’ll want to
share
Direct
customers to
specific
products and
services
Keep
customers
on your site
longer
Boost sales,
customer
retention, and
engagement
Engage
customers in
two-way
communication

21. EMAIL MARKETING

22. RETARGETING
Maximize your traffic by targeting past visitors with specific ads
that brings them back to your website.

23. USE PAID ADS TO
MAXIMIZE YOUR
REACH

24. PAID SEARCH
Source: McKinsey&Co., The Impact of the Internet
Technologies: Search, Global, Jul 2012
Paid search delivers a 7-1
return on investment
67% of all online searches
are made on Google
Paid ads offer measurable
results within a matter of
days

25. COUPONS & DAILY DEALS
9% of US consumers regularly purchase
daily deals online.
54% of mobile shoppers use mobile
coupons
67% of people say they become repeat
customers after using a daily deal.
Sources: Nielsen, June 2012

26. DISPLAY ADVERTISING
Display ads let you target customers on the most popular search
engines, social networks and websites.

27. TRACK YOUR
RESULTS EVERY
STEP OF THE WAY

28. LEAD TRACKING
How many visitors are coming to your site?
Where are they coming from?
What they’re doing once they get there?

29. CALL TRACKING
Find out what’s driving calls
Close the loop in your marketing
Know which marketing initiatives
are creating new sales

30. WHY CHOOSE US

31.  Easy, effective and affordable local online marketing solutions
 Proven industry leader
 Numerous awards and accolades for our work
 Created millions of leads for thousands of clients

32.  No set-up fees
 No long-term commitments
 Month to month contracts
 Whatever we build for you belongs to
 We’re experts in your online market
 We cover all your marketing needs
 Our costs are flexible
 Completely customized campaign
 Powerful technology to generate results

34. SUCCESS
STORIES

35. INDUSTRY: Moving
company
New York City
RESULTS:
 Dominates for “moving
company NYC”
 300% increase in traffic
 50,000+ local
impressions yearly
 5,000+ local actions
yearly

36. INDUSTRY: Home
furnishings, the
Midwest
RESULTS:
 Dominates for “Pool
Supplies” in 19
Midwest markets
 25% increase in
ecommerce sales
 50% increase in
local sales

37. OUR PACKAGES

39. GETTING STARTED

40. FREE MARKETING AUDIT
 Review your current footprint on local search & Google Maps
 Look at how customers are finding you online
 See what your competitors are doing to beat you
 Define which marketing channels are right for you
 Establish benchmarks and goals for your campaign

41. LOCAL POSITIONS
WWW.LOCALPOSITIONS.COM
ARTHUR YANNOUKOS
ARTHURY@NATIONALPOSITIONS.COM
818 574 6417

42. THANK YOU FOR
YOUR TIME