1 Designation Brand Deliver Duplexprint

We specialise in small start-ups who are ambitious and care about
their image. We have specialist experience working with a wide range
of customers. We are 11 years old in June 2009!
This document outlines some of what we do.

TM > Prepared by Arthur op den Brouw > Designation.com Ltd
> Arthur@designation.com > 07776 230 950 (M) > 0118 951 9460 (D)

Designation Brand & Deliver.doc | Commercial in-confidence 26 June 2008 | 2
© Designation 2008 Designation®, Brand & Deliver® and Eddie® are registered trademarks of Designation.com Ltd.

“We love our brand.
It’s totally us! And it’s
helped us develop
our reputation as a
fun business.”
Diana May, eatorganic

website
homepage

promotional
mailer

targetted
mailer

website

Situation: eatorganic is a small company near Henley-on-Thames. Solution: Designation created the eatorganic brand and developed a
Owners Francesca Perino and Diana May approached Designation after unique online shop enabling them to sell organic produce directly to the
acquiring the non-web based business Ellis Organics, to help them re- public. The concept was to dismiss the notion that organic food is boring
launch it as an Internet brand. with a bold and fun new brand. Designation supported the launch with
imaginative direct mail material.

© Designation 2008 Designation®, Brand & Deliver® & Eddie® are registered trademarks of Designation.com Ltd

“We would be
honoured to be one
of your case studies
after the brilliant
job that your team
has done for us with
Reflexxion.”
Emma Gamble, Reflexxion
website

business
cards

letterheads

brochure

Situation: When Emma Gamble and Shalina Alabaksh started Solution: We conceived the name Reflexxion, and developed the
their business in 2007, they knew they wanted a brand that truly concept to include quotes from Lewis Carroll’s quirky book ‘Through
represented their unique close working relationship. All they the Looking-Glass’. We then designed their stationery and website
had so far was a company name and they weren’t even happy and branded it to complete the transformation.
with that.


pu enabling you to bring your big ideas to life

“We needed a creative
partner to help
us make the right
impression, matching
our global aspirations.
Designation has been
brilliant!”
website David Ross, Managing Director
homepage

website

newsletter

key services
sheets

Situation: PU provides high value senior management Solution: Designation has now developed a superb brand presence
coaching using NLP methodology. Its global aspirations were for PU, and with the help of our own website management system
not matched by the quality of its communication materials. Eddie®, their plans to set up satellite offices around the world are
PU needed a creative partner that would work alongside it to well under way. We’ve worked very closely with PU on a number of
develop its image. projects to help develop cohesive and consistent communications
at every touchpoint.


“Our brand identity
is very important
to us, and we
trust Designation
completely to
deliver against it.”
Tom Abram, Director,
Management Consultants, Atkins
Recruitment
brochure

Christmas
newsletter

website

‘STAR’
presentation
item

Situation: Atkins is Europe’s largest multi-disciplinary consulting Solution: Designation redesigned the Management Consultancy
firm, helping clients achieve genuine benefits from their investment website and all associated marketing collateral to exploit the new
and change programmes. Recently the company has adopted branding in imaginative yet compliant ways. Designation continues
exciting new branding that reflects their dynamic approach to to manage the website and delivery printed materials.
change. The non-prescriptive guidelines provide lots of scope to
communicate creatively, but big risks if implemented badly.


Bronzeoak Indonesia
“Designation helped
realising responsible energy
us develop a much
clearer brand
proposition that will
support our future
growth.”
investments
Graham Stowell, Managing Director,
Bronzeoak
brand
guidelines

key images website
selection

electronic
presentations

Situation: Bronzeoak is a company established more than Solution: Through a number of workshops we helped Bronzeoak
25 years ago when renewable energy was a fringe activity. Today refine its marketing message to ‘realising responsible energy’
they find themselves very much in the mainstream and wanted and developed guidelines on how to deliver consistently across
a brand that they could build future growth on, with their new all touchpoints. We also helped with the internal alignment of
global partners. Bronzeoak’s new brand.


“Designation was
key in the successful
launch of our
unique TV channel
for modern British
Asians.”
Nilam Panchal, Vice President
International Business,
MAX launch Sony Entertainment Television Asia
Integrated campaign

Press campaign for Fear Factor Door hanger Bus superside for Indian Idol
direct mailers

PLEASE
DO NOT
DISTURB
I AM WATCHING MAX
THE PREMIUM MOVIE
& EVENTS CHANNEL

ENTER ADY FOR MA
X
ROOM RE

Brand identity
Billboard campaign for Big Brother for Sony Sports Awards

Situation: Sony Entertainment Television Asia needed an Solution: Designation created an integrated campaign with press
advertising campaign for the launch of its 24 hour Bollywood adverts in all the major Asian press outside India, plus bus sides,
movie channel MAX. banner adverts, posters, direct mailers, stationery and stands.
Designation has now been appointed as the sole creative agency
outside India for the channel, which is now available throughout
the world.


We brand
What’s your big idea? What are you famous for? Every business is
different, but how often do we stop to think about what it is precisely
that sets us apart from competing firms?
Often we’re too close to the trees ourselves to be objective. But unless
we establish what that thing is, the unique DNA of our business, we
can’t create the foundation upon which to build a great brand.
This is where we come in to help you: 1. Discover who you really are;
2. Define what values and priorities are; and 3. Decide on what big
idea or point of difference is.

Designation Brand & Deliver 2.doc | Commercial in-confidence 11 March 2009 | 3

And we deliver
Whether we’ve helped you develop your brand or not, it’s only worth
something if you promote it strategically and effectively. We have a full
service delivery capability, and will help you research, choose, prepare
and plan imaginative campaigns that work.
We offer both on and off line marketing and production capability in-
house. There are many touchpoints, and all must be used coherently
to build your brand. See our list of services below.


Selection of services
>> Brand and Marketing consultancy
>> Trade mark protection and management
>> Design and production for web and digital media
>> Design and production for and management of print
>> Managed Search Engine Optimisation and Pay-Per-Click
>> Managed hosting and Internet Services
>> Digital and printed newsletters, brochures and collateral
>> Exhibition, display and presentation collateral


A SELECTION OF OUR OFFERINGS
Branding Marketing Offline Online
Corporate branding Market strategy Corporate identity Digital media strategy
Online branding Press Relations Literature/brochures Website design
Product branding E-marketing Print management Web development
Tone of voice Pay-per-click Print advertising Content Management
Naming & taglines Search engine Printed newsletters Systems

Brand guidelines optimisation Exhibitions/POS E-commerce

Intellectual property Campaign planning Presentations Online advertising
management Ambient marketing Signage systems E-newsletters
CRM systems Illustration Blogs and community
Copywriting Multimedia/Video
Flash animation
Determine™
Distinguish™ Disseminate™ Designate offline™ Designate online™


™
Our Distinguish method
This process guides all our branding programmes
1. Discover who you are
2. Define your objectives
3. Decide on the big idea
4. Design your look and feel
5. Develop the programme
6. Deliver the results
7. Defend your brand


Design services process
We’ve been using our unique design method since 2000.
1. Define clear objectives for all key outcomes
2. Decide on the unifying concept or idea
3. Design look and feel proposals and iterations
4. Develop the artwork, website, project or programme
5. Deliver the results and measure our success


About us
We set up in 1998 riding on the internet wave. Owner directors
Nigel Penn-Simkins and Arthur op den Brouw forged the spirit of
commercial sense and creative flair that is our culture today. We have
extensive skills in design and consultancy for print and new media.
Our team of nine long-serving staff are based in stand-alone high
profile premises in central Reading. These premises offer excellent
access, IT facilities and scope to grow our business rapidly over the
next three to five years. We have excellent relations and an extensive
network of partners and specialist resources.


The internet
Our initial success was powered by our digital media competency
when we were amongst the earliest service providers of internet
marketing and creative solutions.
And although we’re now media neutral, the internet still holds a
special place in our hearts. We’ve developed considerable experience
and expertise that now covers a wide spectrum of the vast sea that
internet consultancy now must navigate.
Speak to us about your specific problem. Perhaps we’ve already been
there, and can help you.


Commercial options
How would you like to work with us? Choose from:
>> Bespoke projects, tasks or programmes
>> Tailored packages to meet specific requirements
>> Set packages for standard or modular solutions
>> Quotations to fixed budgets, time and scope
>> Retainers with capped limits


Still deliberating?
Would you benefit from refreshing your brand, or having your
marketing collateral upgraded to the next level? Or would you just like
to pop over for a cappuccino and Danish pastry?
We offer bespoke creative services or tailored packages for any size of
project or programme. We make a mean cup of tea too!

Designation has a full-service capability.
Please ask for more information on any service you require.
Call: Arthur op den Brouw on 0118 951 9460
Nigel Penn-Simkins on 0118 951 9450


1 Designation Brand Deliver Duplexprint

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