2. Consumers have too many choices these
days and they have to be constantly
reminded that you exist. The best way to
reach them is where they spend a good bit
of time… which is online.
The only place where you can keep a track
of your targeted customers actions is
Online.
“Consumers trust Google More than the
Gurus “-Arun Dubey
3.
4. “Its important to know whom you are selling compare to
what you are selling “-Arun Dubey
PROCURE
All leads shall be complied in a standard format.
PROCESS
Complied data to be analysed for identifying the category of leads.
PRODUCE
Create all our brand communication messages based on targeted category.
5. Email marketing is promoting products
through the use of email ,There are 2 main
ingredients to an effective email marketing
campaign.
1) They are to build a large list of people
you can email and to write great emails.
2) The emails should be packed with free
value and they should move people to buy
what you’re trying to sell.
6. Up to 90 percent of homebuyers search the web for listings, and
they tend to visit websites that provide a large volume of listings in one
place, such as popular real estate sites. By ensuring your listings get the
greatest amount of exposure possible, you’ll improve your chances of
landing a new client or snagging a homebuyer’s attention. Syndication
allows you to effortlessly maximize your web presence and reach.
The wider is presence is the more of
leads. Instead of considering one or
two websites use MLS listing to get
access in major of the property
portals , do free listings in almost all
website & than purchase the ones
with better response. Remember to
use uniform listing format to get the
recall value .
7. There are a couple of things to be
kept in mind while designing a
website and implementing digital
marketing strategies for real estate
companies. First and foremost, it is
the website that needs attention.
The purpose of the website could
vary from capturing leads to brand-
building. A website must be user-
friendly and must ensure “call-to-
action”. Great content always helps
in increasing visibility on the digital
media.
8. It is said that investment in real estate is one thing that is
never going to earn you losses. With Narendra Modi announcing the
allowance of foreign investors to join the Indian Real Estate Industry,
the competition among the various players has stiffened and the
margins of difference in their popularity are disappearing rapidly.
Over 20 million people have at least one social media account. The
graph below shows the rapidly increasing use of platforms such as
Facebook, Twitter and Google+.
This is also the sole reason why all
brands want to make their presence
felt on social media. It has been
found that close to 61% of people
research products through social
media sites. This clearly shows
where your leads reside.
9. You Tube isn’t just a video platform, it is also a social network.
Because of YouTube’s easy to use format, messages are spread quickly and
efficiently across a variety of mediums including Facebook and Twitter,
embedded in websites, and via email. You can easily add a YouTube video
to your website or your Facebook account, and the end user does not need
any special viewer like Windows Media Player or Quick Time to view it.
400 tweets per minute contain a YouTube video, and YouTube’s search bar
is the number two search bar on the Internet, second only to Google.
Collectively we spend 2.9 billion hours on YouTube in one month. So, if
you’re using social media for marketing, YouTube has the potential to be
an important part of your overall strategy.
10. AdWords, is a pay-per-click service
which allows you to create and run
ads for your business. These
clickable ads are then displayed in
Google’s search results. By using the
right keywords for your target
audience, you’re already ahead
because you’re reaching people you
have an interest in your product or
service.
five main reasons why your business should use AdWords :
•AdWords is Measurable and Flexible
•Faster Than SEO
•More Engaging
•Can Control Your Advertising Costs
•Helps Beat Your Competitors
11. SEO stands for “search engine optimization.” It is the process of
getting traffic from the “free,” “organic,” “editorial” or “natural”
search results on search engines.
Search engine optimization is a methodology of
strategies, techniques and tactics used to increase
the amount of visitors to a website by obtaining a
high-ranking placement in the search results page
of a search engine (SERP) -- including Google, Bing,
Yahoo and other search engines.
It is common practice for Internet users to not click
through pages and pages of search results, so where
a site ranks in a search is essential for directing
more traffic toward the site. The higher a website
naturally ranks in organic results of a search, the
greater the chance that that site will be visited by a
user.
12. Build a database for your prospects from walkin, tele leads &
person meetings
Design your content based on clients category.
Add you prospects to your social accounts.
Regular post on your social accounts, create an awareness
program for non commercial promotions.
Record Videos from current development at site post them to
You tube , share the links in social account.
Do listings of your inventory with maximum of high
definition pictures.
Develop your website with recent events & promote on all
platform of communication .
13. •Mobile, Social and Content are going to be the focus points in
digital marketing
•Mobile App market will dominate the online shopping
behaviour of the customer
•Local and Personalized advertising to take front seat both
online and offline – we should see these through TV with highly
targeted advertising through set up boxes.
•Reputation building and real time reputation management will
take higher importance
•Brands investments on online advertising and Social going to be
high
•Multi-channel advertising and retargeting will see higher
customizations
What to expect in 2016?
14. ATTITUDE
The Success is thought first & Than deliver , Doubting is beginning of failure.
BUDGET
Allocate each activity a budget in mind, knowing where to expense & what
for.
CONTENT
A perfect plan is useless unless it has perfect content in it.
DO AS
Never prejudge the results unless the activity is complete.
EDUCATE
Every member to have exact the same understanding to task & Target.
“If you fail to plan, then you plan to fail.”
