Dubai Tourism Industry SWOT Analysis, PEST Analysis, Recommendations & Conclusion

1. Dubai Tourism Case Study Solution
28th March 2014
Arun Khedwal

2. From Desert to Dreamland

3. About Dubai
 One of the fastest growing cities on earth
 Dubai is tourism, trade and logistics hub
 Dubai is one of the most cosmopolitan cities in the
world
 It is safe, politically stable, centrally located, has a
good education system and healthcare facilities,
modern infrastructure and much more
 Sun shines almost every day, the shopping and
leisure facilities are impressive, and the salaries are
tax-free
 Dubai is without a doubt a destination of the 21st
century
 Dubai is also known as City of Gold

4. Location
 Dubai is an emirate in the
United Arab Emirates
(UAE) federation
 The main city of the
emirate is also called
Dubai
 Today Dubai is Global City
 It has the largest
population in the UAE
(2,106,177) and the
second-largest land
territory (4,114 km2) after
the capital, Abu Dhabi

5. Facts About Dubai
 Since 2000 real GDP of Dubai has been growing at
a CAGR of about 15%
 In 2009, 95% of Dubai’s GDP came from non-oil
sectors
 More than 120 airlines operate to and from Dubai
International Airport to more than 260 destinations
 Annual passenger traffic in 2013 reached
66,431,533, up 15.2 per cent compared to
57,684,550 recorded during 2012
 Dubai is expected to accommodate over 15 million
tourists by 2015
 Dubai alone has more than 70 shopping
centre, including the world's largest shopping
centre, Dubai Mall

6. S.W.O.T Analysis- Dubai Tourism
Strengths
 Perfect Location
 An array of hotels
 Shopper’s Paradise
 Events & Festivals
 Business Hub
 Heritage & Museums
 Nightlife
Threats
 Other growing locations
 Recession (Economic
Slowdown)
 More hotels being built
 GDP depend on Tourism
 Pollution
 Tourism-Drugs & Sex
Weaknesses/Limitations
 Ineffective promotion
 High Cost of living
 Major Tourist from nearby
locations
 Rely heavily on tourism
 Very expensive City
Opportunities
 Attract Medical Tourism
 Family Tourism
 Make Dubai Educational
Hub
 Host the Global events
 Real Estate

7. PEST Forces Analysis - Dubai Tourism
• Online State
• High
Penetration of
Internet
• High Rating
• Young
Population
• Arabs want to
work in Public
sector
• Economic
Growth is
stable
• Currency is
Stable
• Political
Stability Very
Stable
• International
Trade
Regularisation
Political
Economi
c
Technolog
y
Socio-
cultural

8. Sustainability in Tourism

9. Immediate Solution
 Social media and online promotion
 Women Empowerment
 Reduce Turnaround time- ex. Visa application etc.
 Scholarships for International students
 Water consumption/conservation
 Environmentally friendly tourism
 Public transport initiatives
 Increase in school & Collage attendance rates
 Debt Restructuring
 Host the Indian Premier League (IPL-7)

10. Short-term Solution
 Outsourcing solutions that are cost-effective and
efficient
 Recruit Specialised Skilled Persons
 Shift dependency of GDP from Tourism to Property
 Apartment rentals in tourist area
 Not to build to many hotels as the occupancy is
going down

11. Long-term Solutions
 Diversification to minimize the risk
 Attract the Medical Tourism
 Host the Olympic Games
 Increased use of environmental best practice
programs and tools
 Host the global events
 Attract Family Tourism
 Educational Hub
 Tax-Heaven

12. Recommendations
 Attract the Medical Tourism
 Recruit Specialised Skilled Persons
 Increased use of environmental best practice
programs and tools
 Women Empowerment
 Social media and online promotion
 Water consumption/conservation
 Not to build to many hotels as the occupancy is
going down
 Environmentally friendly tourism

13. Conclusion
 The state of art shopping malls with retail
outlets, entertainment areas, dining restaurants &
café, multiples attract tourists & contribute to the
retail sales in the emirates.
 Events play major role in enriching the shopping
 Dubai Strength lies with the stable government
 Visionary Leadership
 Dubai faces competition from its neighbors
 The good promotional campaign will help to
increase tourist inflow into the country in near
future
 Dubai has got good future in real estate & tourism

14. India Tourism - Incredible India

15. India Tourism Vs Dubai Tourism

16. India Tourism
 The tourism industry of India is economically
important and grows rapidly
 6.29 million foreign tourists arrived in India in
2011
 This ranks India as the 38th country in the world
in terms of foreign tourist arrivals
 India's rich history and its cultural and
geographical diversity make its international
tourism appeal large and diverse
 It presents heritage and cultural tourism along with
medical, business, educational and sports tourism

17. Recommendations
 Online Promotion - more than 30 per cent of
the world population is online
 Festivals like Goa New Year festival etc. will
attract the tourist
 Attract the Medical Tourism
 Elect non corrupt government
 Make India most modern tourist destination
 Develop good network of Hotels
 The good promotional campaign will help to
increase tourist inflow into the country in near
future

18. References
 http://en.wikipedia.org
 www.dubaitourism.ae
 www.definitelydubai.com/
 en.wikipedia.org/wiki/Tourism_in_Dubai
 http://en.wikipedia.org/wiki/Tourism_in_India
 http://www.incredibleindia.org/

19.  Thanks 